1. History of Dynasty Furniture and Shenzhen Universiade The World University Games is known as the "Little Olympics". On January 17, 2007, Shenzhen won the right to host the 26th World University Summer Games in 2011. This is another world sports event held in China after the 2008 Beijing Olympic Games and the 2010 Guangzhou Asian Games. "Start here" is the theme slogan of the 26th World University Summer Games in Shenzhen. Dynasty Furniture has always been adhering to the "customer first, people-oriented" business philosophy, with humanized furniture products to continuously create a quality living space and lead a more healthy and environmentally friendly lifestyle. In 2007, the dynasty played the "Olympic Marketing" brand that shocked the industry and outside, and became the exclusive supplier of living furniture for the Beijing 2008 Olympic Games. This greatly accelerated the internationalization of the furniture of the dynasty and became the hand of the domestic furniture industry and the "Olympic Games". the first. However, the dynasty did not stop with the closing of the Olympic Games. It has once again embarked on the road with a dream, preparing to bring high-quality environmental protection, green and healthy life to the 2011 Shenzhen Universiade. After China Merchants Bank, China Southern Power Grid and Kingway Beer successively became sponsors, the dynasty followed the situation and made a major decision to "sponsor the Universiade". On November 11, 2008, the Shenzhen Universiade Executive Board and Hong Kong Dynasty Furniture Group Co., Ltd. held a sponsor signing ceremony. Deputy Director Zhao Guanghua and Chairman Xie Jinpeng signed the contract with the Dynasty Furniture Group on behalf of the Shenzhen Universiade Executive Board. Hongkong Dynasty Furniture Group officially became the sponsor of office and living furniture for the 26th Shenzhen University Summer Games in Shenzhen in 2011. This is the second time after the Beijing 2008 Olympic Games in Beijing, the dynasty joined hands with a world-class sports feast. Dynasty Furniture Witnessed the First Countdown of Shenzhen Universiade On the evening of August 12, 2010, hosted by the Executive Board of the Organizing Committee of the 26th World University Summer Games in Shenzhen and undertaken by the Shenzhen Radio, Film and Television Group, the 1st anniversary of the countdown to the 26th World University Summer Games in Shenzhen with the theme of "Tell the World" The party was held at the Shenzhen Stadium. Huang Huahua, Governor of Guangdong Province, Wang Rong, Member of the Standing Committee of the Provincial Party Committee and Secretary of the Shenzhen Municipal Party Committee, Xu Qin, Mayor of Shenzhen, and other leaders at various levels, officials of embassies and consulates in various countries, members of the Executive Committee About 30,000 people from all walks of life, including cultural celebrities, sports stars, Shenzhen university students, citizen representatives, media reporters, and sponsor representatives, attended the countdown party. As a sponsor of office and lifestyle furniture for the 26th World University Summer Games in Shenzhen, an audience of more than 120 employee representatives of Hong Kong Dynasty Furniture Group was invited to Shenzhen to witness this exciting moment with people from all walks of life. Cheers and blessings for this event. Second, the dynasty furniture sponsored the Shenzhen Universiade (1) The concept of sports marketing With the improvement of economic income and living standards, sports, which can bring people entertainment and healthy activities, have naturally become the protagonists in today's social life. Therefore, savvy businessmen have long recognized the infinite business opportunities behind sports. The marketing activities carried out through sports events can not only attract consumers, but also achieve the goal of increasing sales and profits. The important thing is the fairness and respect that sports The concept of fairness can make the propaganda effect and brand value of the manufacturers to a higher level. After sports competitions enter the market, sports performances have become a special advertising carrier for enterprises, with a certain function of communication and promotion. The use of sports to promote corporate brands has gradually formed a new marketing Means-sports marketing. Sports marketing is mainly to promote your own brand through sponsored sports activities through sponsorship and naming. Many manufacturers now have awareness of sports marketing, recognize that there are unlimited business opportunities behind sports, and recognize that sports events are the best advertising vehicles for brands, and companies that invest in the sports industry have also received excellent returns and are well-known. Sports marketing and star promotion have become the two major marketing strategies with the highest public acceptance rate. It can be said that sports marketing embodies all the advantages of brand promotion methods in the most concentrated way, so it is also the most attractive and popular among manufacturers from all walks of life. First, the effect of sports sponsorship is natural and easily accepted. Sports sponsorship is essentially a soft advertisement, but because the advertisement does not appear alone, the commerciality and utility are not as obvious as the hard advertisement. Secondly, sports sponsors have a wide range of communication targets and are targeted. At the scene of major competitions, the audience is tens of thousands, and the media reports are countless. Even for some local events, as long as they are well organized, the audience will be very enthusiastic, so it is very conducive to the effective communication between the enterprise and the target audience, achieving a multiplier effect. Third, the biggest feature of sports marketing is public welfare. It can be said that sports is a common cause of mankind. Sponsoring sports and conducting market operations in sports marketing cannot be achieved by ordinary advertising. (2) Why did the dynasty hold the Shenzhen Universiade? The World University Summer Games is known as the "Little Olympics" and is hosted by the Federation Internationale du Sport Universitaire. It is limited to college students and college students who have not graduated for more than two years (age limit is 17-28 years old) Participated in the world's large-scale comprehensive sports games. Founded in 1959 and held every two years, the 2011 Shenzhen World University Summer Games will be the 26th in history. The World University Summer Games is an exclusive stage for college students from all over the world. On the stage of the Universiade, superb sports, teamwork awareness, youthful vitality, and creative spirit of personality ..., here should be afraid of everything. Since its establishment, Dynasty Furniture Group has always attached great importance to the young people group with college students as the elite, and has developed some product series suitable for this group. The successful holding of the Beijing Olympic Games in 2007 was a landmark event in the history of the development of the furniture of the dynasty. Since then, the dynasty has created a precedent for sports marketing in the Chinese furniture industry. What is more commendable is that it chose the highest comprehensive level of competition for the first time Beijing Olympics! Through the cooperation with the Olympic Games, the dynasty had a clearer understanding of sports marketing and accumulated some valuable experience, which will provide a direct reference and reference for this cooperation with the Universiade. Chairman Mao once said to Chinese students in Moscow University in 1957: "The world is yours and ours, but in the final analysis it is yours. Your young people are full of vitality and are booming, like the sun at eight or nine in the morning. I hope to pin it on you. "The future of dynasty furniture, regardless of R & D, production, sales and consumption, will surely have the most direct contact with more 8090 generations and more elite college students, taking the Olympic Games as an opportunity, Enhancing the appeal of the dynasty brand in the minds of college students and teenagers will determine the height of the development of the dynasty to a large extent. According to the experience of major domestic and international sports events, the Universiade will play an important role in enhancing the regional value. The holding of the Universiade in Shenzhen will also enhance the regional value and status. The popularity and influence in the world have been further enhanced. In such a world-wide and open sports feast, young and energetic college students from different countries gather together, and Royal Family Furniture will provide them with the best quality Products and services help them use sportsmanship to portray the youth of the world, bring joy and joy to all people, and write a new chapter for our common sports career! Milestones of Shenzhen's bid to host the 26th World University Summer Games â— On December 17, 2004, the State Council officially approved the bid to host the 26th World University Summer Games in 2011 under the name of Shenzhen. This is another major event after the successful hosting of the 21st World Universiade in Beijing in 2001 and the right to host the 25th World University Winter Games in 2009 in Harbin. attention; â— In June 2005, the Shenzhen Municipal Party Committee and Municipal Government formally established a working team composed of the bidding executive committee and its subordinate "one room, three departments"; â— In November 2005, the bidding executive committee began to publicly solicit bid slogans from the society, which caused strong repercussions in society and received a total of nearly 800 entries from home and abroad. â— From December 20 to 25, 2005, three executive committee members of the International Federation of Sports Federations visited Shenzhen. Shenzhen moved the executive committee with Oriental courtesy and left a good impression on the other party. â— On April 30, 2006, the Municipal Sports Bureau, Planning Bureau and Construction Works Department jointly held a press conference on the detailed planning of the Universiade Center and an international competition for the architectural design of the two halls. The design units participating in the competition include 5 foreign design units with strong sports architectural design strength and 3 domestic design units. â— On May 22, 2006, the bidding executive committee held a press conference to announce that the slogan of Shenzhen ’s bid to host the 26th Universiade was determined to be “Shenzhen, no distance from the worldâ€. Its main connotation is: Shenzhen is a special economic zone open to the outside world in China, and there is no distance between this hot spot and the five continents; Shenzhen is a city full of love and no distance between people; Shenzhen is an emerging international garden city, There is no distance between man and nature; Shenzhen is a vibrant and young city with an average age of less than 30 years old, and national fitness has become common practice. There is no distance between Shenzhen and world university students and the World University Games. â— On June 28, 2006, the Guangdong Universiade of Shenzhen, with the vice chairman of Guangdong CPPCC Xu Deli as the head, the deputy mayor of Shenzhen City, Liang Daoxing, and the vice chairman and secretary general of the China General Sports Association, Yang Liguo, as the deputy head The delegation arrived in Brussels, Belgium, where the headquarters of the International College Students' Sports Federation was. Accompanied by Zhang Guoqing, the Political Counsellor of the Chinese Embassy in Belgium, the delegation submitted the "Bid Report" of the 26th World University Summer Games in 2011 to the ISU Secretariat. â— On July 1, 2006, the bidding executive committee publicly solicited bidding signs. More than 10 designers including Chen Shaohua, Wang Yuefei, Han Jiaying and Han Zhanning submitted more than 200 selected works within 10 days of the news. The expert group selected 7 works from it, plus 1 piece of work sent by the public, and a total of 8 works were evaluated. â— On July 20, 2006, after discussion at the executive meeting of the municipal government, the "Flying U" designed by the Secretary General of Shenzhen Graphic Design Association Han Zhanning stood out. The dancing ribbons symbolize the splendor, youth, vitality, passion and other qualities shared by the Universiade and the young city of Shenzhen. The direction of the streamers is relatively dancing, expressing the themes of communication, communication and friendship, and also expressing the spirit of interaction, competition and enterprising sports. The overall shape of the "S" conveys the concept of the Universiade bidding city-Shenzhen; the main element "U" conveys the concept of "universiade-Universiade"; the overall figure is a transformation of the dragon, which contains the host country-China's strong, broad, etc. Metaphor. The overall color is a gradual change of blue, red, green and yellow. It comes from the colors of the five-star Universiade and the Olympic rings. Blue symbolizes Shenzhen ’s vast sea and heart, red symbolizes Shenzhen ’s enthusiasm and red China, and green symbolizes the youth of Shenzhen and the Universiade And the future. The overall graphics are flying, full of vitality, full of passion and hope. The soft lines and the tough five-star Universiade match, reflecting the overall meaning and broad future of "Universiade" and "Shenzhen" and "China". â— On November 15, 2008, the Shenzhen Universiade Executive Bureau held the "2011 Universiade Countdown 1000 Day Unveiling Ceremony and Urban Action Plan Launch Ceremony". â— At 8pm on November 22, 2008, the 26th Universiade mascot release party in Shenzhen was held at the East Campus of Shenzhen Vocational and Technical College. The long-awaited Universiade mascot will be officially announced at home and abroad. â— On October 22, 2010, the Universiade Alliance VIP Experience Tour and Shenzhen Satellite TV 2011 Universiade Resource Priority Subscription Conference was held in Shenzhen. The leadership of the Universiade Executive Board and Shenzhen Satellite TV, as well as sponsors attended the meeting. Liu Xianming, a corporate culture expert, an Olympic marketing expert, and a visiting professor at Wuhan University of Technology, was invited to the meeting to do a good job of "using Universiade resources and cultural marketing "Special lecture. â— At 8 o'clock on May 4, 2011, two helicopters roared past the Civic Center Plaza. In awe of excitement, the prelude to the 100-day countdown ceremony of the 26th World University Summer Games in Shenzhen was opened. Preparations have entered the final sprint stage. Wang Rong, secretary of the Shenzhen Municipal Party Committee, requested at the oath meeting that all departments related to the event should be integrated into the operation command system during the game to greet the holding of the Universiade in the best state. Aluminum Coil,Aluminium Flat Coil,1100 Aluminum Coil,3003 Aluminum Coil Zhengzhou Yearshine Industry Co., Ltd , https://www.zzyscorp.com
Dynasty Furniture Sets the First Chinese Furniture Sports Marketing