Who is interested in the elderly home market

Few people in the elderly home market

Last Saturday, it was the "Chongyang Festival". However, when the reporter visited the major home furnishing markets, he found that there were few home furnishing products for the elderly, from bathroom products to furniture. Merchants have always focused on "festivals" and creating "festivals". However, in the face of this consumer market, they have not seen any home merchants that focus on spending or pushing money for the elderly. If you want to buy a set of furniture, bathroom, and mattress suitable for parents, you can only "find a needle in a haystack" among many "young" household products.

The reporter randomly selected several well-known sanitary ware brands and asked if there were any products tailor-made for the elderly. The shop assistant said that there are currently no sanitary ware facilities specially tailored for the elderly, but all these products are applicable. Some brands said that this part of the consumer market is not worthy of special attention.

Pay attention when decorating , it's ok. "Is the furniture suitable for the elderly and young people? For the elderly, buy a darker color." The sales staff of Banmu Furniture expressed confusion over the reporter's inquiry about the availability of furniture suitable for the elderly.

As the choice of sleep products that should be paid the most attention, many storefronts in the mattress sales area are equipped with new products called electric beds or latex. A store employee of a certain brand held a remote control and demonstrated a new electric bed in the store. When asked if there is a mattress that is particularly suitable for the elderly, she introduced a latex mattress, "This is more ergonomic, very suitable for anyone, and is currently the most humanized product." The meaning of "anyone" also includes "elderly people", but it does not introduce the point of choosing a mattress according to the characteristics of the elderly's life. On the ground floor, a brand business selling brown mattresses simply revealed that it is best to choose a harder mattress for the elderly. Many ceramic and flooring businesses that sell floor materials say that as long as they are slip-resistant, there is no need to worry too much, and there is generally no such targeted products in the market.

"There are children's furniture partitions in the store, there are high-end mahogany, European and American furniture partitions, but the elderly's household products are not divided into special areas, and even finding them is difficult to find particularly suitable." Ms. Cai, who is decorating, said, This has to be "compared" one by one among many "young-type" household items, and find one that is "relatively" suitable for the elderly. In fact, the most uneasy is the elderly at home. They have worked hard all their lives. Supplies are expected to give them the most comfortable, healthy and safe.

The reporter consulted several decoration companies by phone, and many planning managers said that this part of the market rarely pays special attention, unless some owners mention that there is an old man at home, they will make some suggestions on material selection, such as choosing a floor in the bedroom. Choose anti-slip antique bricks and matt bricks for bathroom tiles; handrails next to bathtubs or sanitary wares, but professional elderly products are rarely mentioned.

Professional senior furniture is necessary

Some readers have reported that they have traveled to major home building materials cities and have not bought humanized furniture suitable for their parents. Indeed, the current home market presents a blank phenomenon in products aimed at the elderly. The product is not highly targeted, the degree of humanization is not enough, and the wrong color is regarded as the favorite of all elderly people. This directly reflects the lack of a professional elderly home market, and the market acuity needs to be improved.

Filial piety comes first for the traditional virtue of the Chinese nation. Planning a pro-emotional "women's nest" for the elderly is the most important emotional comfort. At present, from the feedback of many stores, the furniture for the elderly has begun to generate demand. At present, the elderly have a tendency to live separately with their children. When children buy furniture for the elderly, they are more inclined to choose furniture products for the elderly, but they have health, environmental protection, function and safety. Household products are extremely rare in the market. In addition, with the development of the times, the competition in the traditional home furnishing industry has intensified. What is more important is to create product differentiation and function refinement. It is not just to satisfy people in the basic use stage, targeted, artistic and ornamental. It should become an indispensable attribute for future furniture competition and a necessary condition for the brand to win in the future. This also includes, when designing and producing furniture, attention to the potential consumer power of the furniture, the elderly.

The elderly home market has a lot of space

China is gradually entering an aging society, and the product market for the elderly is becoming a new business opportunity in the home industry. The current status of the market is that there is a blank for elderly home products.

The industry believes that in China, the gap in elderly home products is not that home furnishing companies have not paid attention to this demand. In China, "efficiency" is the focus of many enterprises and businesses. The common feature of the elderly in China is frugality, and they are not willing to invest too much money in their homes. This is different from the European and American countries. The elderly in Europe and the United States are very rich, and with various social welfare systems, the elderly after retirement can change their furniture, making their lives more comfortable, safer and more convenient. Under such conditions, most businesses have abandoned the elderly home market.

The latest data shows that the "empty nest elderly" in China currently account for more than 30% of the total number of people in major cities, and even more than 50% in individual large and medium-sized cities. With the improvement of the living standards of the elderly, the elderly will also have stronger requirements for a safe and comfortable living environment. Therefore, the elderly home market is likely to become a new business opportunity for home merchants in the future.

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Application: used in AKD Emulsifier

Product Type: Cassava Starch imported from China

Chemical composition: Tapioca starch

Appearance:White powder

Moisture ( % ): â‰¤ 14.0

Spots ( a / cm2): â‰¤ 2
Viscosity: 20 ~ 50 s (20%, 40 °C, 4 # Tu's cup)

pH value: 6.0 ~ 7.5

Toxicity: No harm to human health during operation and use

Storage: Store in a cool , dry, ventilated warehouse

Nature: white, gelatinization in low temperature , good fluidity , viscosity stability, aging resistance , the film is good , strong bond , fast drying . Products with low protein content , gelatinization liquid not perishable , no foam , no smell. Good adhesion properties of various fibers , high compatibility with other additives . For AKD emulsifier, the rational use of the product can effectively ensure emulsifying effect and reduce production cost.

Dosage: Production of one ton of 25% emulsifier simply add 192kg of the product
Packing: 25 kg / bag.

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Shandong Tiancheng Chemical Co., Ltd. , https://www.akdchemical.nl