On April 23 last year, the six leading brands in the domestic home furnishing industry-nature floor, red apple furniture, European cabinets, NVC lighting, Midea Central Air Conditioner, Dongpeng Ceramics announced the formation of the "Champions League" in the Great Hall of the People in Beijing , From then on, the prelude to the cross-industry alliance battle began. The European cabinet became the first cabinet brand to join the cross-industry alliance. Before the "Champions League" started, not many people realized that the cross-industry alliance would How much impact this industry has. Until the Champions League adopted the slogan "Building a Whole Home", through a series of activities such as folding up and down, decoration manuals, and public welfare undertakings, the terminal sales of the six major brands have increased considerably. What's more, in the first "May Day" Golden Week after the establishment of the "Champions League", the sales volume of the first six promotional enterprises increased by more than 50%. These achievements are inseparable from the advantages of the platform of the cross-industry alliance. The first is that although the cross-industry alliance is cross-industry, the members of the alliance belong to the category of home furnishing, and they are all-> need to be purchased during the decoration stage Therefore, the cabinet cross-industry alliance has formed a one-stop shopping platform, saving consumers a lot of energy. Consumers no longer need to run around to buy these homes, as long as they enter this alliance, they can buy all they need at one time. In addition, due to the joint promotion within the alliance, consumers can also enjoy much more preferential prices than external purchases when buying households within the alliance, saving energy and saving money is unmatched by single retail. The second is that the brand influence formed by the alliance as a whole is far greater than the influence produced by a single brand. Aramid Rope,Braided Aramid Rope,Safety Aramid Rope,Fire Resistant Aramid Rope Baoying Yiliyuan Rope And Net Co.,Ltd , https://www.ylyropes.com
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Analysis of the status quo of cross-industry alliances to create overall home cabinets
Since the financial crisis in 2008, in order to get rid of the severe cold brought about by the financial crisis, the home furnishing industry passively adopted a group approach to cope with the market crisis, which is the prototype of the development of cross-industry alliances.