Home appliances going to the countryside is an important measure that benefits farmers and strengthens farmers, drives industrial production, and promotes consumption to drive domestic demand. Since February 1, 2009, it has been promoted nationwide. In the eyes of the industry, this is also a very impressive market. According to statistics from the Ministry of Commerce, from January to November 2010, the total sales of home appliances to the countryside were 67.3 million units, with sales of 150.41 billion yuan, including 51.02 billion yuan for refrigerators, 41.63 billion yuan for color TVs, and 16.23 billion yuan for air conditioners. At present, refrigerators, color TVs, and air conditioners are still the most popular and popular products among home appliances to the countryside. The three occupy the absolute advantage of total sales of home appliances to the countryside, while some other categories of products sigh and have different lives. . The rural home appliance market also staged the 28th law "The urban market is about renewal, and the rural market is facing reconfiguration, and the latter's demand is much greater." Insiders told reporters. In 2011, many home appliance companies still regard the rural market as one of the important markets. In the latest round of bidding for home appliances to rural enterprises, refrigerators and washing machines took the lead, with more than 3,000 types of winning models. In addition, air conditioners, televisions, freezers, solar water heaters and other products also have more than 1,000 types of winning models. . At the same time, the 28th law is also staged in the rural home appliance market. In the color TV market, the top five powerful companies account for more than 80% of the market share. The refrigerator and washing machine market also accounted for more than 70% of the market share. In the field of air conditioning, it occupies more than 80% of the share, and other areas have similar situations. Enterprises claim that kitchen appliances go to the countryside is not obvious Unlike traditional household appliances such as color TVs, washing machines, and refrigerators, which have been hitting the countryside, kitchen appliances have suffered frequent setbacks. At present, in the area of ​​kitchenware products, because the channel and the product itself are special, it is a semi-finished product and requires stricter installation and after-sales service-in addition, the kitchen appliance industry generally has its own specialty store channel in the third and fourth tier markets Most of them are specialty stores, unlike the first-tier cities that enter Gome, Suning and other hypermarkets, so there will be some problems here. The home appliances going to the countryside has a certain help to the kitchen appliance market, but it is not as obvious as products such as refrigerators and color TVs-it is mainly restricted by channels, because kitchen appliances stores are not included in the channel of home appliances to the countryside, and enterprises are difficult to participate. Now solar water heaters have joined the army of home appliances to the countryside, and most categories of kitchen appliances have not yet passed. The same is true of other brands, so we call for how to solve the bottleneck in the channel, and we have also made some suggestions for improvement to the commercial department. Electron Fluoride Solution,Electronic Fluoride Liquid,Fluoride Solution,Electron Solution Guangdong Giant Fluorine Energy Saving Technology Co.,Ltd , https://www.tuwtech.com
The channel policy is limited, the effect of kitchen appliances to the countryside is not obvious