From a general definition, implantable marketing refers to the strategic and technical integration of brands or products and their representative visual symbols, content into movies, TV series, TV shows, games, text content or other carrier content. , Through the reproduction of the scene, let the audience unconsciously leave an impression of the brand and product to achieve the purpose of marketing. According to the implanted marketing forms and contents that appear in the promotion of home furnishing brands, these mainly include such things as movies, TV series, TV shows, games, print media news reports, online media news reports / comments, forum posts, novels, Stories, books, mobile phone text messages, blog logs, Weibo, etc., there are already a lot of cases in the above aspects. In terms of film and television program implantation, Pocket Pearl Furniture has put in big advertisements for the Spring Festival Gala, and appeared in the Spring Festival Gala sketches Guo Donglin Niu Li's "Sentence of One Sentence", Cai Ming and Guo Da's "Home Graduates"; Yuanzhou Decoration in "Dura The performance in "One of the Promotions", among them, it is Yuanzhou Decoration that helped Dulara complete the jump in the workplace, and at the same time launched a series of marketing activities such as "renovation and promotion", "360 ° harmonious Yuanzhou Movement"; Bologni In the "with you", "struggle", "pre-love rules" and many other movies and TV dramas, use a variety of marketing methods including scene provision, credits at the end of the movie, and implantation of lines. These are relatively high exposure and mention rates. High-end home brand film and television programs are implanted in marketing cases, and they are fairly representative. And the implantation of media news reports and comments has been very rampant. The difference in its competitive points focuses on the quality of content and the advantages of communication channels. In various portals, home improvement, building materials, women, fashion, life, group purchases, etc. A large amount of implantable marketing content can be found on the website. Common operation methods such as implanting home brand and product information in a readable home improvement guide article. Readers may remember this while understanding home improvement knowledge. Brands; in some industry reviews or reviews of the top ten brands and well-known brands, we can also see many brand case studies, some of which are deliberately arranged promotion content. Especially since 2009 and 2010, the home furnishing brand has adopted a lot of PR communication methods such as Win Road Consultant F4 topic integrated marketing communication, coupled with lower cost, simple effect evaluation, and a significant impact on search engines and Internet reputation. Entering marketing methods has become the norm in corporate marketing plans. In some stories, novels and other content, implant marketing is already very common. For example, in several urban love novels at the end of 2010, we can find this kind of trace. Among them, the novel "Flying Promise" takes a pair of university couples Shuidong and Xinsui as description objects. Through the acquaintance, acquaintance, love, separation and union of the two as the main story line, they tell the ups and downs of love between couples. process. In the novel, Shuidong and Xinsui's love journey is the bright line, and the hidden dark line is an important element of the Ausman bathroom. Ausman bathroom appears properly in different scenarios and occasions in the novel. The description of this novel is tender and romantic, and the tenderness and romance in this medium form an obvious contrast with the impetuousness, busyness, and confusion of the current urban life. In the novel, the scenes that appear are large in span. Campuses, classrooms, companies, bathrooms, etc., all embody the concept of "heart moves with water". In the above several implantable marketing practices, they are still in an exploration and upgrade. For enterprises and planning agencies, a more complete execution and effect evaluation system needs to be further established. Based on current operating experience and research. Driven by the real estate market, whether it is in the expansion of enterprises or in the investment of corporate advertising, they have all performed exceptionally high-profile. Although the high investment in advertising costs people to sigh the economic strength of the company, who will ultimately pay for the high advertising costs? The answer is definitely consumers. The high investment in advertising costs is destined to cause the price increase of the product, and the price increase of the product will directly affect the purchase of the product by the consumer, thus affecting the overall sales volume of the product. For businesses and consumers, neither is a good thing. Therefore, at the same time as a large amount of advertising investment, it may be useful to think about what consumers really want. Starting from this point is the real road to development. For more furniture information , go to http://news.gojiaju.com/ Bentonite Inorganic Clay,Water Borne Emulsion Paints,Water Borne Bentonite Clay,Bentonite Performance Minerals CHANGXING GUANGDA NEW MATERIALS CO.,LTD. , https://www.gdbentonite.com
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Case analysis of implanted camps for home brand companies
There is not much to talk about in implant marketing itself. More exciting results are produced when combined with corporate brand and product promotion, such as the operation of implant marketing in home furnishing companies to be discussed in this article. Means and content issues.