Masteel Steel Exports Dragon Opens New Year

Masteel's export of steel products opened in the year of the Dragon and presented a “Long Teng Tiger Leap” gratifying picture. By the end of January, the cumulative export orders received in February reached 104,000 tons, nearly one-fourth of the total export volume of last year. It was in recent years. The best month for export in a single month has laid a solid foundation for the goal of 800,000 tons of steel exports from Masteel this year.

In the development of foreign markets, the sales company responsible for the export of Masteel's steel products relied on Maanshan Steel's “five-in-one” “research, production and sales” model, striving to achieve rapid connection between R&D, production and foreign markets. They actively studied and judged changes in foreign markets, focusing on the advantages of insufficient domestic orders and Masteel's comparative advantage in cold heading steel, color coated panels, galvanized sheets, and hot-rolled sheets, and focused on transforming product advantages into market competitions. Potential. To this end, the company has innovated its export model, established a new operating model based on internal trade and supported by foreign trade, and accelerated overseas market expansion. Targeted market planning and layout of export products, focusing on expanding the market share of H-beams, coils, and silicon steel products in Japan, South Korea, and Southeast Asia. During the Spring Festival of the Year of the Dragon, H-beams attacked cities in South Korea and Japan. More than 28,000 tons of orders were received in markets such as Japan and South Korea in February. Enter the pipeline steel market in India, the strip product market in South America and Africa. Hot rolled coil orders received in these markets exceeded 40,000 tons in February. It also made efforts to do a good job in the layout of the European market channels. With the help of sales networks of some multinational corporations, the market for hot rolled coils, cold rolling and coating products was quickly and comprehensively opened, and the orders received in February were nearly 10,000 tons. The cold-filing product line in wire rods aimed at markets such as Vietnam, where Southeast Asia is in high demand, and new gains in February. At the same time, it will explore the establishment of Maanshan Steel's warehousing and sales support bases to more fully and deeply integrate into the international market and establish a consistent and stable market channel in line with international practices. It also promoted the integration of technology, business, and service marketing models, and strengthened technical services to meet the special needs of foreign customers. In the unfavorable situation of the weak domestic market, through the consolidation, occupation, and expansion of foreign markets, Masteel’s steel products were promoted in the export market. The competitiveness has increased the ability to reduce costs and increase efficiency.

In addition, the company also made great efforts to optimize the structure of export products and increase the market share of the export of alloy hot-rolled coils and cold-drawn coils. Based on the "zero" breakthrough in exports last year, Zhongban and silicon steel expanded new customers and demanded breakthroughs in quantity. The new spring presents a new atmosphere. The proportion of exports of coated products reached a new high of 27% last year. From the February orders that were reached, the proportion has exceeded 30%, which has increased the proportion of superior products and high value-added products of Masteel in export orders. And achieved higher economic benefits than domestic sales.