Door and window companies must open up new battlefields in order to survive and develop

The door and window industry is playing an increasingly important role in the home building materials industry. However, the development of China's door and window industry is still not standardized, and there are many problems, such as the small number of large companies, lack of features of products, and the prevalence of counterfeits, which makes the Chinese door and window market less resistant to attack.

The surface prosperity of the property market in the past few years has stimulated the further development of the door and window industry, and a large number of production companies and distributors have emerged. Whether in the first-tier cities or in the second and third-tier cities, many large-scale home building materials stores have emerged, and the structure of the stores has been further subdivided, and there have been independent sales areas for various types of products. For example, cabinets and wardrobe areas only sell cabinets and wardrobes; door and window areas only sell door and window products. The subdivision of the stores makes more similar products appear in the same store, exacerbating competition among products.

In recent years, in order to break the “bubble” of real estate, the state has allowed more rigid housing demanders to live in houses and has successively introduced a series of policies to control the rise in real estate prices. In particular, the proposal of affordable housing has solved the housing problem for some rigid demanders and has also eased the pressure on the real estate industry. In the past two years, the real estate industry gradually cooled down, and the volume of housing transactions declined significantly, which affected the sales of door products.

In order to survive and develop, window and door companies must open up new and crazy expansions in the battlefield in the past few years, leading to a surge in the number of doors and windows, and the decline in housing turnover in the past two years, which has also led to a reduction in market demand. A loose and tight development situation will inevitably lead to excess stores in the doors and windows industry, and the stores will be "saturated." The window and door industry will experience a big reshuffle. During the process of reshuffling, enterprises with poor economic strength will be eliminated. Xiao Bian found that when visiting the market, some stores’ stores were replaced within months. Several dealers.

In order to survive the fierce competition, companies that have survived "shuffle" have sought new business opportunities and new trends have emerged in the doors and windows industry. In the first-tier cities, the doors and windows enterprises are transferred from the urban areas to the suburbs and the surrounding second-tier and third-tier cities. Nine Zheng Xiao Bian learned that there are several reasons for this.

First of all, real estate in first-tier cities has become saturated. After several years of development, the urban areas of the first-tier cities have been basically completed and new real estate will be less and less, and the demand for doors and windows will be reduced accordingly. Nine Zheng Xiao Bian learned when visiting the market, the current new real estate, mostly concentrated in the area far from the city center, the new downtown real estate area has not much. In the central area of ​​the city, the consumption of doors and windows products is mainly for consumers who need “secondary refurbishment” for their houses and consumers in some Hong Kong regions. The demand for door and window products from this group of people is limited.

Second, the number of newly-built properties in the suburban and surrounding second- and third-tier cities has increased. In recent years, more and more new buildings have been built in the second and third tier cities in the suburbs and surrounding cities. In particular, the implementation of affordable housing has further increased new real estate in these areas.

Once again, the traffic in the suburbs and surrounding second and third-tier cities is more convenient. With the further development of urban construction, the opening of new subway and bus lines has made the suburban transportation more and more convenient, and the time spent from the suburbs to the urban areas has become less and less. In contrast, the price of housing is much lower than in the urban area, which has attracted many consumers to buy houses in the second and third-tier cities near the suburbs and first-tier cities, thereby stimulating the development of real estate in these areas.

Finally, some large home stores are being transferred. Convenient service is a ** treasure for enterprises to win consumers. Some large shopping malls saw opportunities in the development of real estate in second- and third-tier cities in the suburbs of the first-tier cities and surrounding areas. They have established large-scale home furnishing stores in these areas. This has brought some of the door and window operators struggling in the urban areas. With the new hope, some door and window operators have left the original urban shopping mall and moved to the second and third tier cities in the suburbs and surrounding stores.

In the past, a company may set up two or three distributors in this area. However, due to the "saturation" of the stores in the past two years, some manufacturers have only kept one store where the business conditions are relatively good, and other stores have The store moved to the suburbs and surrounding stores in the second and third-tier cities to capture more new customers.

Through the above analysis, Jiu Zheng Xiao Bian believes that in the event of changes in the general environment, door and window companies must establish new battlefields and seize new business opportunities in order to survive and develop.

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