Forecast: Eight New Situations in the 2012 Wooden Door Market

2012 will be a year of fierce competition in wooden door marketing. Different companies of varying sizes will all enter the wooden door market. The brands are numerous, but the bitterness and joy are not uniform. The special nature of the wooden door order makes the industry's capital flow unimpeded, and the liabilities are not. Heavy, but many companies are hovering at profit and loss.

Although the international economic situation has improved somewhat, but the foundation is unstable, there are still many uncertainties. The awareness of various countries on Chinese wooden door products continues to increase, the export channels and exporting countries are increasing, the impact is gradually expanding, and exports are steadily recovering. However, the wooden door exit has not yet reached its best condition.

New Situations in the New Situation At present, there are some situations in the wooden door industry that indicate that the industry consolidation and the survival of the fittest have emerged.

1. Some enterprises have considerable benefits and have accumulated a lot. Due to the pressure of full-load operation and the broad market, they have used local government land planning and development as well as suitable land resources to rapidly expand the scale of the company.

2, furniture, flooring, decoration and decoration companies to switch to more wooden doors, wooden doors but the company to expand the overall home.

3, Intensified competition, many orders, fewer and fewer, two levels of differentiation, market promotion methods guise, poor results.

4. The company's profit space is declining, affecting accumulation, and lack of development energy.

5. Small businesses actively participate in the promotion of brand image, expand publicity, and expand the site. The layout of the marketing network for big brand companies was completed, and the enthusiasm for publicity and participation was reduced.

6, There are many companies that do not make money, and there are fewer companies that make money. In the increasingly fierce competition situation, some companies that lack energy for development have closed down, and the wooden door camp has begun to differentiate.

7, some large companies have orders or orders, but the production capacity is limited. Please ask small businesses to worry about the quality of processing, so fewer orders or partnership orders.

8. Some enterprises are swaying in the situation where their operating performance continues to rise, ignoring product quality management and not paying attention to the problems and opinions reflected by the dealers in front of the market.