The competition in the sanitary industry has become increasingly fierce

Looking back at 2011, under the backdrop of unprecedented strict regulation of the property market, with the increasingly fierce market competition, dramatic changes have taken place in the sanitary ware stores and crafts markets in Sichuan. We have seen that some stores are unable to support and are about to withdraw from the market. At the same time, some sanitary ware stores continue to hold high the banner of expansion, quickly staking their claims, and people can not help but feel the market unpredictable. The survival of the fittest is a law that has remained unchanged for the rest of the world. Especially in the general environment of the overall downturn in the first half of the year, many sanitary stores have become somewhat difficult to manage. Even if they are on the path of expansion, they will inevitably encounter "accidents."

The competition in the stores has become increasingly fierce. In recent years, the expansion momentum of sanitary ware stores has gradually increased. Even in the harsh environment of the first half of 2011, the sanitary ware stores mainly based on rental income continued the winds of expansion that had been plagued last year. Is this Is market demand dictating? In fact, there is a situation in which there is oversupply in Sichuan sanitary ware stores. At the annual meeting of the Sichuan Provincial Furniture Industry Association in 2011, several giants from Chengdu’s shopping malls stated that in the context of limited market demand, some stores are still undergoing a “staking theirselves” expansion, aiming to establish channel advantages. , The layout of the country; there are some new stores quickly rise, intended to grasp the circulation, control channels. These two factors have led to "blossoms" in sanitary ware stores, grabbing limited market share, and fierce competition. They are destined to eliminate a group of poorly-operated stores.

The establishment of an independent self-operated store "is not as good as complaining about the over-expansion of hypermarkets and the pressure of rising rents. It is not as good as setting up an independent store," said Liu Chenbin, general manager of Sichuan Jumin Root Carving. He told the author that opening a 500-square-meter shop in a hypermarket would be enough to open a 2000-square-meter independent store. In Chengdu, the root carving cultural concept pavilion of Jumin root carving, the Mingzhu Jinsha fashion concept pavilion, the Yudaiqiao red apple store, the all-youth furniture store of Guancheng Square, and the Jialing road Qumei shop all have their own "Zhanshan is king". Stationed in supermarkets. The common point of several large independent furniture companies is that they are all enriched and optimized in their products, and they can meet customers' one-stop shopping needs.

Kumin Gendiao Cultural Concept Museum is divided into two layers: one layer combined with the bowling alley to launch the works of representative root carving masters; the second layer combines high-grade tea houses, and launches coffee tables and tea tray root carvings. Pearl Pearl Sands Fashion Concept Hall has a total area of ​​more than 5,000 square meters. The upper and lower floors are all independent stores. The first floor is the soft furniture sales area of ​​the Pearl, and the second floor is a panel furniture area. Guancheng Square's Meijia decorated bathroom has an area of ​​20,000 square meters, mainly engaged in all friends furniture, supplemented by dozens of other brands of high-end furniture products.

In several more professional root carving stores in Chengdu, some of the root carving companies in the store began to move to stores near the store. Most of the root carving companies in Chengdu started from independent stores, and they only tried to enter the store in the past two years. Now they have begun to withdraw from the store and re-develop independent stores.

Test water e-commerce from the perspective of cost, the most competitive than e-commerce.

Qumei Furniture is the first sanitary ware company to be involved in the e-commerce sector. Last year, it achieved a top ranking of 80 million yuan in sales in the field of sanitary ware e-commerce. Later, various sales methods were adopted, such as "mini group", "low-carbon group", "Lecher group", "cluster group", and so on, all achieved good results. Many consumers have already recognized this online shopping model of Qumei Furniture. Many times they choose Qumei Furniture not to go to Qumei's physical store, but to Taobao or Qumei Mall.

With the revelation of Qumei, many root carving brands began to compete in the field of e-commerce, such as nature root carving, Liang Muyuan root carving, giant folk root carving, etc. all have settled in Taobao Mall, and opened an independent online shop.

During the peak period of Spring Festival shopping, various brands are eager to participate in big promotions. Cai Wenhua, president of the Chengdu Root Sculpture Artists Association, said that the root carving gifts of the Spring Festival are very popular, and that companies have given more discounts than ever before.

In the case of flooded stores, instead of expecting stores to give a bit of profit to the brand, it is better to respond positively and think about what breakthroughs will be made in channel innovation. In time, independent stores and e-commerce will become the biggest challengers in hypermarkets, and industry reshuffle will come earlier.