Hardware companies: 5 kinds of advertising forms "Fun" network promotion

The initial network is the web page itself. When more and more commercial websites appear, how to make consumers aware of their websites becomes a problem. Advertisers urgently need a method that can attract viewers to their websites, and online media also need to rely on it. profit. The first form of online advertising is a banner, which is somewhat similar to traditional advertising. However, limited space has limited the performance of banner ads, and its CTR has been declining. At present, the average banner advertisement CTR is already less than 1%. Faced with this situation, the online advertising industry has developed a variety of online advertising formats that are more attractive to viewers. Here, we will introduce some of the commonly used forms of online advertising in the online advertising industry.

1. Banner advertising banners (images) are image files created in formats such as GIF and JPG. They are located on web pages and are mostly used to represent advertising content. Banner advertisements are the earliest forms of online advertising. At present, the vast majority of sites use web banner sizes as follows. They generally reflect the needs and technical characteristics of customers and users.

Static: Static banner ads display a fixed image on a web page, which is also a common method of online advertising in the early years.

Dynamic: The *** banner has elements that can move, either moving or flashing.

Interactive: An interactive advertisement that appeals to the viewer is generated when the banner advertisement does not meet the requirements.

2. Text Link Advertising Text Link Advertising is a form of online advertising that has the least impact on viewers but is most effective. The entire online advertising industry is looking for new forms of broadband advertising, and sometimes the least amount of bandwidth and the simplest forms of advertising work best.

3. Email advertising surveys show that e-mail is the Internet most frequently used by Internet users. Less than 30% of Internet users browse the Internet every day, but more than 70% of Internet users use e-mail every day. This is especially true for business people.

4. Sponsorship Advertising There are many forms of sponsorship advertising. In addition to traditional banner advertisements, advertisers are given more choices.

5. Interstitial ads can understand "Pop-up ads" and "In-stream ads" as the same type, or "Pop-up ads" are a category in "Interstitial ads."