Tieling Kaiyuan hardware building auto parts three major market agglomeration effect highlights

Standing on Sunyuan Square in Kaiyuan City, the gilded characters of Hardware City, Building Materials City, and Auto Parts City echoed with the “Golden Bucket” of the center of the square, and the three major market shops were crowded with tourists.

At present, the three major markets have gathered more than 2,300 merchants, operating more than 13,000 kinds of products, sales network has jumped out of Liaoning, extended to the three northeastern provinces and even the whole country, and the sales approach has also changed from retailing to mainly wholesale. The three major professional markets achieved a turnover of 4 billion yuan in the first half of this year.

Preferential policies gather for the first batch of merchants

The Kaiyuan municipal government made a decision in 2005 to build a business logistics area along the transit road of National Road No. 102 line and build a professional market. By 2007, the three major professional markets with a total investment of 1.65 billion yuan and an area of ​​304,000 square meters have all been put into operation.

As early as the time when the market was not yet completed, a series of preferential policies such as tax exemption and free property fees for 3 years had attracted Kaiyuan's local merchants to book shops. Li Shiqing, who runs sanitary products in the hardware city, told reporters that he was renting a 120-square-meter shop in 2007. At that time, he wanted to make sure that the policy would not be able to lose money. He must start early to get a good position. However, foreigners investing in professional markets can enjoy policies such as Kaiyuan Citizenship to attract students from Zhejiang, Tianjin, and Hebei to invest here.

Form a joint force to become bigger and stronger

Xu Shuying operates a ceramics city with a total area of ​​more than 600 square meters in the building materials city. Now her agency's brand average transaction volume can reach more than 6 million yuan each year. Xu Shuying told reporters that in the past, his store was only 45 square meters, and the farthest goods would be sold to Changtu. It would be impossible to look for a well-known brand. After entering the building materials city, the size of the store immediately expanded several times. “Adding to the listing market, we have promoted our market for dozens of investment conferences a year. So I mention that my store is in the building materials city and many well-known brand managers immediately I feel that I am very strong and willing to negotiate business.” Xu Shuying said that now she has become an agent for several major brands such as Faenza and Wells. Customers of Shenyang and Liaoyuan also come to the store to wholesale tiles.

Lu Jinling was the manager of Kaiyuan Hardware Co., Ltd. during the planned economy period and has been doing business for more than 30 years. He explained that because of the limited market in the past, merchants were fighting each other and vicious competition. Now there are more traders entering the market, and everyone has formed a strong joint force. Having one-stop wholesale chips with manufacturers can greatly reduce the purchase cost, and attract more merchants to the full range. The promotion of price-based opening of original purchases has promoted the shift from the past retail to the wholesale. The agglomeration effect of the three major markets has enabled many businesses to become bigger and stronger here.

With the continuous expansion of the three major professional markets, the supporting functions of the market are also becoming more and more perfect. It not only realizes online ordering, telephone ordering, and delivery, but also has more than 30 logistics companies and more than 150 pick-up vehicles.

"Front Shop After Factory" produces one-stop production and sales

After the hardware and building materials city was put into use, most of the products it sold were purchased from Jiangsu and Zhejiang provinces, which increased operating costs. In addition, Kaiyuan City was closer to the two domestic iron and steel bases—Anshan and Benxi. Some merchants expressed their hopes. The desire to invest in and build factories in industrial parks, but because of the small scale and relatively decentralized production of hardware and building projects, one-for-one construction companies do not meet the industrial development layout of industrial areas. In response to this situation, Kaiyuan Industrial Park, in accordance with the market-oriented operation mode, relied on the window of hardware and building materials city to learn from the advanced regional “industrial real estate” and “front shop and back factory” business model, and planned to build hardware in Kaiyuan Industrial Park. The Building Materials Industry Park covers an area of ​​130,000 square meters with a total investment of 1 billion yuan. The products include various types of hardware and building materials such as iron and steel materials, non-metallic materials, mechanical parts, transmission equipment and auxiliary tools.

Liaoning Xiongfeng Pipe Industry Co., Ltd., which entered the hardware building industry park, had a store in Hardware City. After the company put into production, the output value rose from 10 million yuan to 100 million yuan in just one year. The general manager Chen Jingwei said: After the shop, there are almost no transportation costs for the company, and it is close to Anshan and Benxi. It is easy to feed materials, and it can be bought and sold smoothly, which saves costs. The company has developed rapidly.” Kaifeng Lisheng, manager of Kaiyuan Desheng Hardware Tools Co., Ltd., introduced the goods locally. The nationalization of sales and sales is the only way to minimize costs and maximize profits. He said happily: “Because the market is very close to the hardware building industry park, it will be fixed and contacted several times from time to time. Companies look and feel assured about the quality of their products. Buyers are emboldened and business is getting better and better. Last year, my sales increased by a factor of two from the previous year.