Wenzhou textile shoes sell well in European and American supermarkets

The textile surface shoes produced by Rui'an shoe enterprises are favored by European and American consumers. The main reason is that there are many patterns and low prices for textile surface shoes. The textile material shoes are more environmentally friendly and are not affected by quotas and anti-dumping. The number of exports to Europe and the United States has greatly increased. . According to statistics from Wenzhou Customs, Wenzhou textile surfaced shoes exported 149 million U.S. dollars in the first five months of this year, a year-on-year increase of 42.14%.

A large number of orders are mainly from Europe and the United States supermarkets, such as Germany's Deichmann large footwear retail supermarkets, Germany LIDL supermarkets, the United States Wal-Mart supermarkets and other textile Wenzhou shoe manufacturers are the main partners. Foreign large-scale supermarkets will often test orders first, to see how the shoes, but the number of test orders is very large, Zhejiang Anbang Shoes Co., Ltd. took a test list of the German LIDL supermarket, only this one is booked There are a total of 200,000 pairs of three shoes. At the same time, the Wal-Mart supermarket has five 300,000 pairs. The brand's orders are generally only a few hundred thousand pairs. “At least once, the style of a rubber shoe was only booked for 16 pairs. The profit of the brand's orders is relatively high, but it is often a small amount of money, and the requirements are also many. Once it is a little small, it will be returned. While the orders of large supermarkets are profitable. Low, but the amount of orders is large.” Deputy Yang Yu, Deputy Director of Anbang said.

In the past two years, the growth rate of exports of textile shoes has been higher than leather shoes. The Ryan Footwear Association, which is the most concentrated textile shoe shoe company, statistics, from January to May this year, Ryan cloth shoes exports increased by 20% year-on-year. About 70% of Rui'an Cloud Weekly companies are cooperating with big supermarkets in Europe and America. Another important reason for selling Europe and the United States is that due to the financial crisis, the purchasing power of European and American consumers has decreased significantly. Lin Changyi, chairman of the industry limited liability company, said that the average export price of rubber shoes ranging from 15 yuan to 35 yuan is very popular in Europe and the United States.

A large number of orders could have brought great profits to the company, but the textile and footwear industry still needs to rely on intensive labor and lower salaries. Lin Zhenguang, chairman of Ruian City Feiyue Shoes Co., Ltd., was a little concerned about this. Although the number of orders has been increasing, the expansion of enterprises has encountered obstacles, labor costs are rising, raw material prices are rising, and companies' profit margins are getting smaller and smaller.