Door and window hardware product market structure changes

China's door and window hardware manufacturing enterprises are mainly concentrated in Guangdong, Zhejiang, Shandong and other places. At this stage, enterprises in Guangdong, Zhejiang, and Shandong still maintain market leading advantages and have strong competitiveness. Affected by the level of economic development and climatic conditions, the demand for doors and windows varies greatly from region to region.

At present, the economically developed areas in the country and the areas south of the Yellow River have a warm climate, and most of them use aluminum doors and windows. Due to the requirements of energy-saving policies, middle-to-high-grade properties are all insulated and broken aluminum doors and windows, which play a role in energy saving and heat preservation. In the northeast, northwest and north cold regions, plastic doors and windows are mainly used. Solid wood composite doors and windows, aluminum-wood composite doors and windows are mainly concentrated in economically developed areas, such as Beijing, Shanghai and other places of high-grade real estate. Different types of doors and windows are used, and the level of positioning is different. The types and grades of door and window hardware accessories required in each area are also different.

In the economically underdeveloped regions of the country, the door and window hardware fittings used are relatively simple and inexpensive. The price of each set of door and window hardware is about 18 yuan. The middle and high-grade real estate in the developed and northern regions of the economy is mainly used for internal leveling. Hanging hardware system and internal hardware system, these hardware systems are mostly imported brands and a small number of well-known domestic brand-based products, each door and window hardware prices reached 60-70 yuan***. The economically developed areas in the south, such as Shenzhen and Guangzhou, are mostly based on flat-window hardware systems, and they use more domestic well-known brand products, each with a price of 50-60 yuan***. Solid wood and aluminum-wood composite doors and windows hardware accessories are mainly in Beijing, Shanghai and other developed regions, each set of prices reached 130 yuan***.

According to the “2013-2017 China Construction Hardware Industry Production and Sales Demand and Investment Strategic Planning Analysis Report”, the ratio of building door and window area to building area varies according to different architectural forms. According to general building estimates, the area of ​​doors and windows is approximately the construction area. 30%. According to data from the National Bureau of Statistics, in 2012 China's housing construction area was 3.459 billion square meters, and it was estimated that about 1.038 billion square meters of market supporting windows and doors were available. About 1.5 square meters of doors and windows are measured with a set of hardware products. In 2012, about 692 million sets of door and window hardware were needed for the completion of construction in China.

China's high-end door and window hardware market accounts for about 10%-15% of the overall market share, of which 5% are occupied by foreign brands, and the remaining 5%-10% of the door and window hardware accessories in the high-end market by the domestic well-known door and window hardware companies occupy. Forward-looking Industry Research Institute calculated that in 2012 the size of China's door and window hardware market is about 20 billion yuan.

The energy consumption of the construction industry accounts for more than 30% of the total energy consumption of the entire society, and the energy consumption of windows and doors accounts for about 50% of the total energy consumption of the building. Contrast to the 2020 national commitment to reduce carbon emissions per unit of GDP by 40% to 45%, from the construction sector Energy consumption data is shocking. Of the numerous urban buildings in our country, more than 97% are high energy-consuming buildings. If this is calculated, it is expected that by 2020, the country's high energy-consuming building area will reach 70 billion square meters. Therefore, if we do not pay attention to building energy-saving design now, it will directly aggravate the energy crisis in our country.

Doors and windows as the external protective structure of the building, its energy-saving performance has a direct impact on building energy efficiency, while the door and window hardware as an accessory in the doors and windows, when supporting the doors and windows, its advantages and disadvantages directly affect the energy saving effect of doors and windows, so High quality door and window hardware plays an important role in building energy efficiency. At present, the low-end market is shifting towards the mid-to-high-end market. The proportion of mid-to-high-end markets is increasing year by year. With the passage of time, the market share of the mid-to-high end market will increase.

From 2008 to 2012, the average growth rate of completed buildings in China's buildings was 11.52%. It is expected by the Industrial Development Research Institute that the area of ​​completed buildings in China will maintain an average growth rate of around 11%. In addition, the market share of high-end door and window hardware accessories will continue to increase; as prices rise, the prices of door and window hardware accessories have also increased. Foreseeing the Industrial Research Institute's 2013-2017 forecast for the market outlook of China's door and window hardware industry is shown in the table below. By 2017, the market size of China's door and window hardware industry will reach approximately 45.755 billion yuan.