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Hardware locks are an important branch of the hardware market and the market is huge. There are only 600 million yuan in the electronic lock industry, but more than 3,000 companies are struggling among them, and the focus is on engineering units such as hotels. No company has ever thought of a larger personal home market, and these companies have the largest The company's business is only 100 million yuan in sales. In this context, just adopting a follow-up strategy means that it will never grow long and be weak; from a product perspective: At present, the locks sold in the market are mainly in two categories.
　　
1: It is a mechanical lock that is traditionally installed and used in current residential households.
　　
2: Electronic locks commonly found in hotels and enterprises. For mechanical locks, the price is only two or thirty yuan, and the most expensive is no more than one thousand yuan.
　　
The marketing of the lock industry is relatively junior, and there are very few companies that can do brand promotion. More depends on the price war to erode the market. From a marketing point of view: Kotler once proposed a marketing thinking - horizontal marketing, also known as "thinking out of the box", which requires companies to cross the original products and markets, through the original concept and product development New market and profit growth points. In the concept drawer of the electronic lock, it is impossible to highlight its technical advantages and unique safety performance in many similar electronic lock products. At present, the lock industry has two categories, namely, traditional mechanical locks and ordinary electronic locks. This is a typical traditional thinking. It is a product category that has not been strategically designed but is named according to the natural attributes of the product.
　　
It is understood that compared with electronic locks up to 8,000 yuan or more, mechanical locks have become the preferred lock for the general public because of their low price and ease of use. Therefore, electronic locks are commonly used in hotels, institutions, corporate business orders and high-end intelligent real estate. From this point of view, due to profit reasons, family locks have not received enough attention from lock companies, which may be the opportunity.
　　
　 Hardware locks international and domestic market comparison
　　
Domestic lock companies are waiting for opportunities, but from the perspective of corporate strength and the big environmental market, the domestic market has the following gaps compared with the international market:
　　
Marketing management: management experience, management tools, management talents are faced with the challenge of market management, price management, promotion management are in a medium or upper level. At the moment, China's hardware management model has not yet embarked on a real agent.
　　
Experts predict that the proportion of manufactured exports to global manufactured exports will increase from 5.22% in 2000 to more than 10%. By then, China will have a number of powerful hardware manufacturing groups, forming a number of distinctive and internationally renowned hardware manufacturing centers. By 2020, the proportion of China's industrial added value to global industrial added value will increase from 5.72% in 2000 to more than 10%.
　　
Strategic planning: Production companies must be professional and become leaders in product categories. Chinese companies are currently small in scale, and they are not eager to do everything, but should do the best for a class of products. The products of world-class companies often give people a very clear impression. Many of our hardware companies have diversified strategies and excessive competition. Many domestic manufacturers and brands are not prominent in their main businesses, and their core competitiveness is poor.
　　
Funds: With debt management, if you want to be close to the market, you will lack the ability to transform and the products will be on the same level. Therefore, the development of enterprises is difficult, and they are often forced to fall into price wars. At present, it is difficult for China's hardware manufacturers to get the funds. Even if they can get the funds, the scale is very limited.
　　
Technology: The design capabilities and level of multinational hardware companies and processing methods are higher than us. They all have advanced design reserves, and we lack both funds and technology.
　　
Mechanism: Our traditional hardware manufacturing enterprises, even if they are listed, may have a strange circle, that is, enterprises with standardized operations, and more or less retain the traces and branding under the traditional management mechanism, because they are born out of the traditional mechanism. from. Such mechanisms and traces restrict the performance of competitiveness. Multinational companies have established modern enterprise systems with clear property rights and operational.
　　
Scientific decision-making mechanism: Establish an effective information channel and a rapid response decision-making pipeline, and Chinese hardware often lags behind the market response. We often lack decision-making and delay business opportunities in this decision-making. Many people in China believe that foreigners do not understand the Chinese market. In fact, foreign manufacturers will use high salaries to invite Chinese localization talents and be willing to pay for information.
　　
Service: The service is very standardized, not only does not pay money, but also has the ability to profit, and use economic means to promote the improvement of their service standards. Foreign hardware manufacturers are based on the laws of the host country and will never engage in a commitment competition.
　　
Fields: Products include manual and power tools, automotive diagnostic and repair equipment, diagnostic technology and related products, widely used in automotive, aerospace and other commercial areas. The US hardware tools market has a market capacity of $40 billion.
　　
Channel: China's hardware exports account for only a few percent of the total. Expanding overseas markets is only the beginning. It is necessary to go out and lack international talents and trade experience. The demand for the Chinese market itself is growing, and many foreign companies are coming to China for production. They are more concerned about the Chinese market. Most Chinese hardware manufacturers are mainly based on the domestic market. However, the domestic market is undergoing changes. The traditional large-scale commercial associations, trade associations, Hualian system and power transmission system are all joints without economic relations, waste of resources, and high marketing costs of enterprises.
　　
Brand: Chinese companies are more familiar with language and market, and have a relatively good understanding of cultural needs, so it is more likely to establish their own brands. Foreign hardware companies that have entered China are well-known multinational companies in the world. They have good reputation and can provide users with quality products and perfect services.
　　
　　 How to do domestic lock enterprises
　　
Although China is the world's largest hardware producer, there are not many high-precision and high-efficiency products. The phenomenon of low level and low added value is very common, and brand marketing is seriously lagging behind. Especially in the lock industry, due to the low threshold, the lock industry products are flooding and the fish are mixed. In order to improve competitiveness, hardware companies must expand sales channels and develop high-end products.
　　
　　 Raise awareness of patent protection
　　
Due to the low barriers to entry in the lock industry, patents are less protected. Even if the hardware locks company has an advanced patented technology, similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. Infringements in the lock market will happen from time to time. And the hardware lock market lacks brand awareness, the hardware market is everywhere, there are brands, no brands, in short, it is a mixed bag.
　　
　　 The cooperation between the door and the enterprise is the key
　　
Although the door and hardware locks are all downstream industries of the real estate, but from the supply and demand relationship of the market, the hardware lock enterprises are subordinate to the door enterprises. After more than 10 years of development, the strength of the door enterprise is increasing, and its channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, the traditional hardware lock channel has long been unable to meet the needs of the door enterprises. Therefore, today's hardware lock companies should not stop at the demand level of previous years. They must have the awareness of advancing with the times and catering to market demands, read the heart of the door enterprises, and grasp the market demand of the door enterprises. In this way, we can seize opportunities, increase sales and expand market share. Therefore, cooperation with the door enterprises is very important.
Hardware locks market faces international challenges waiting for opportunities
　　 Lock market is fiercely waiting for opportunities