The reporter found in an interview that Chengdu furniture manufacturers, including Quanyou, Langdu, Dibiao, Haojingjing and other brands, not only did not increase prices when raw materials rose, but also provided consumers with more benefits through various promotional activities. However, some reporters of small and medium-sized furniture companies in Shuangliu encountered different situations. "The price increase of plates, sponges, paints, hardware, etc. and the increase in labor and transportation costs are costs that small and medium-sized furniture companies cannot digest on their own, and can only deal with them by raising prices." A furniture manufacturer said that price increases are inevitable. During the interview, some Chengdu furniture companies also said that they will decide whether to increase prices according to the overall market situation. If they increase prices, they will try to reduce price discounts and other methods in disguised price increase, thereby reducing the sales risk caused by price increases. Some companies admitted that they will self-digest part of the cost pressure through methods such as internal cost reduction, so as to minimize the pressure on price increases of raw materials such as plates. Wang Xuemao, chairman of the Provincial Furniture Industry Chamber of Commerce and chairman of the Bayi Furniture City, believes that today, the furniture industry in our province has a low technical content and a large number of small furniture factories. The increase in raw material prices has a great impact on low-end furniture brands, and it is likely that a considerable number of small furniture companies will go bankrupt. The increase in raw material prices has a limited impact on Chengdu brand furniture companies, so the furniture industry can take this to embark on a large-scale road of innovation and R & D, thereby improving the added value of products and services to adapt to market competition, and further raising the threshold of the furniture industry in our province. Promote the healthy development of the entire industry. Zheng Hongxin, chairman of Dibiao Furniture, believes that the rise in raw materials will not have too much impact on the company. "After all, our core competitiveness lies in originality." Fu Yadong, director of Langdu Furniture Marketing, also said that the furniture industry has now transitioned from the era of terminal sales to the era of brand marketing, and the brand is gradually moving towards concentration. "Most of the manufacturing companies without brands and small brands will certainly be squeezed further." All friends furniture create a happy journey Recently, the 2010 Cultural Festival organized by the Friends of the furniture in the whole of July "star-studded happiness bloom" campaign, 100 families and co-star couple had two days of happiness Lijiang trip. All Friends Furniture launches cultural festivals with different concepts every year. This year, anyone who purchases a regular-priced product over 5,000 yuan can participate in the draw, and the first family can visit Lijiang with the star for free. It is understood that during the two-day journey, 100 families from all over the country not only visited Lijiang with celebrities and couples, but also deeply realized the meaning of happiness. The person in charge of Quanyou Furniture said that the reason why Quanyou proposed the concept of creating a happy journey for consumers is that consumers find the happiness around them, enjoy the happiness they have, and free themselves from their busy work with their families. Enjoy a happy life. Xiangjiang Furniture Mal completed at the end of the year The reporter recently learned that the first phase of the global furniture and building materials CBD , which was invested by the Xiangjiang Group in Xindu and has a planned construction area of more than 6 million square meters, is 300,000 square meters-Xiangjiang Furniture Mall will be completed at the end of this year and next year. Officially unveiled in six months. It is reported that after completion, it will have a scale of nearly 100 main stores in the world, provide more than 3,000 enterprises to enter, and provide a direct marketing platform for more than 600 global famous brands. According to reports, Guangdong's home furnishing industry has long been in a leading position in the development of the domestic home furnishing industry, and also occupies an important seat in the international home furnishing market. In 2009 , Xiangjiang Group formulated the strategy of establishing a large-scale high-end industrial cluster "Global Furniture and Building Materials CBD " in the north, south, west and east of the country. The first project started in Chengdu. The global furniture and building materials CBD is initially planned to be 13 functional areas. The first is the global furniture and building materials procurement center; the second is the global furniture exhibition and sales center; the third is the national flagship brand marketing headquarters base; the fourth is the furniture design R & D center, The fifth is the platform for industry exhibitions. At the same time, there are logistics service platforms, e-commerce platforms, financial service platforms, government service platforms, quality monitoring platforms, business office platforms, cultural creativity platforms and talent training centers. Nancheng Metropolis Phase 3 held a promotion meeting Samsung laptops, Lancome gift boxes worth 1800 yuan, Malata speakers worth 1,000 yuan, the genuine South African World Cup mascot "Zakumi" and genuine World Cup souvenirs are placed in very conspicuous places. These are for the owners of Hutchison Nancheng Duhui prepare. Following the continuous sales of Phase 1 and Phase 2 , the South City Metropolis held a phase 3 project promotion meeting at Regal ’s first hotel on July 17 . At the event site, the company's sales team performed Guzheng, hip-hop, solo and other programs for the owners, and through the interactive quiz with the owners, the event was pushed to the climax. It is reported that Le Parc 3 Xi Hui Park, the top 12 by the elevator 18 floors, with a total construction area of over 100,000 square meters, featuring two rooms starting 580,000 yuan. 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The price of raw materials rises, Chengdu brand furniture should respond