Hardware machinery and electrical market is affected by real estate

In 2012, the country’s macro-control over the real estate industry has cooled the booming real estate industry. This has also brought a significant impact on the hardware and electromechanical industries that are closely related to real estate. Starting from the beginning of the year, except for certain large merchants that have a fixed turnover, most of the remaining small- and medium-sized merchants have reported that they have declined both in volume and price.

First, the analysis of the overall price situation From May 2012 to December, the hardware and electronic machinery industry prices experienced a rise and then drop, a trend of warming at the end of the year. During the period from May to June 2012, prices were slightly reduced, mainly due to the impact of the May Day holiday. In July, they gradually recovered, and the trend remained until August. Compared with previous years, "Jin 9 Silver Ten" appeared to be even more sluggish in 2012, and the "winter" of the property market caused by the "Liberal Purchase Order" had a great influence on the entire hardware and electrical machinery market. A large number of sold houses had not yet been renovated. It is relatively difficult to take a shot, and house prices have been falling so that many homeowners will not sell them. Under this circumstance, consumers who have previously invested in home purchases can only choose to renovate after renting. . As a result, the hardware home building materials market has actually increased a lot of potential consumers. For merchants, they must not miss any business opportunities that can make money. To attract these potential consumers, under the conditions of relative availability of goods, in September and October 2012, there are various merchants' preferences. Promotions and price wars have escalated, leading to lower prices for consecutive months. The lowest price appeared in November in the whole year, and it was also in November. The price turned a turning point.

Second, the overall economic situation Analysis of the second half of 2012 business climate trend chart In general, 2012 hardware and electromechanical market conditions have steadily increased, from May to June 2012, the "May Day" small holiday ends, the market welcome A number of procurement peaks have been reached, of which 12 are in hardware and electrical machinery, commonly used hardware and components products, architectural hardware products, especially bathroom hardware products, wire and cable products, instrumentation products, electrical and mechanical equipment Products, from the scale index of these major categories, it can be seen that the sales growth of these categories of products is very large and far exceeds the expectations of merchants. It can be said to be a small harvest in mid-2012.

A simple comparison is made from the National Bureau of Statistics’s Macro Manufacturing Purchasing Manager Index PMI. Before May 2012, driven by the warming of the weather and the concentrating construction after the Spring Festival, the manufacturing PMI basically showed an upward trend. After the April high of 53.3%, the manufacturing PMI for May-July was 3 consecutive months. The month saw a downward trend, and the initial signs of the initial phase, from the monitoring of the market sentiment index, the situation is basically in line with. In August and September, the manufacturing PMI was lower than 50% of the critical point for two consecutive months. In August, the hardware, electrical and mechanical market sentiment index also started to decline, and it continued until October, and the market conditions improved. Since October, the effect of the national macro-control policies began to show, and the overall market situation has rebounded, but the recovery has not been significant.

In November and December, the higher prosperity index was mainly affected by two aspects. On the one hand, it was a large-scale sales end of the market at the end of the year, and the year-on-year purchases of 2013 goods by various companies increased the trading volume, leading to the scale index. Increase; On the other hand, based on the current sales situation of the merchants and an expectation of the macroeconomic trend, most merchants have full confidence in the hardware and electronic machinery industry in 2013 and believe that the business climate will increase in the coming year, which will increase the confidence index. Due to the influence of these two aspects, the prosperity index has risen sharply by the end of the year.

III. Forecast of the Hardware and Electrical Machinery Market in 2013 In 2012, China’s hardware and machinery industries gradually got rid of the impact of the financial crisis. Under the circumstances that the domestic and foreign sales markets are gradually warming, China’s hardware and electronic machinery companies will gradually look to the European and American international markets. Larger markets abroad. From different hardware tools categories:

The market demand for individual hand tools in the hardware tools category has stabilized, especially as the scale of new housing units in the housing market has increased each year. However, due to the country's macro-control, the current housing is still vacant, and the renovation and maintenance of the housing are the factors that influence the demand for hardware tools. Followed by the boom in the motor vehicle market, with the increase in the age of motor vehicles, the hardware tools of the auto aftermarket have played a certain role in promoting. At present, all kinds of new power tools are becoming more and more popular, which also indicates the arrival of a new era of hardware tools.

Most of the hardware components are mainly large-scale machinery accessories, such as large-scale machine tools, large-scale hydraulic equipment, etc. In 2012, China’s traditional large-scale equipment manufacturing industry shifted from the original price war to the competition among brands and technologies. The wrestle between the two companies has also raised the requirements for upgrading the related hardware components. From the market, it can be seen that the demand for high-end products has not shrunk and the market demand structure has also climbed to the high end.

In the construction hardware and hardware products, bathroom hardware, locks and home-related hardware products decreased in demand at the end of 2012, and sales remained stable. At present, the mainstream consumer products for household hardware products are young people after 80 and 90 years. The orientation trend has also changed rapidly. The products of environmental protection, fashion, quality and individuality are in line with the current values ​​of young consumers. Many merchants in the market have also adjusted their product structure. In addition, the prices of pipes and various hardware raw materials fluctuate greatly. During the early Chinese New Year holiday, with the downstream manufacturers and merchants gradually closed, the hardware raw material market is basically in a state of priceless market. The gap in market demand will have a positive effect on the raw material market in the coming year, but there are still certain risk factors. Factors that need to be focused on include: whether the release of demand is smooth and what new adjustments have been made to the various elements at the macro level. These need to be taken one step further.

Welding machines, welding tools and welding consumables, electrical and electronic products, and wire and cable products are mostly based on the amount of lead-in products. Compared with electrical products, electric wires and cables, the consumption of welding consumables is even greater. From the scale index at the end of 2012, it can also be seen that the sales of welding machines, welding tools and welding consumables are significantly higher than those of electrical and electrical wire and cable products. It is expected that sales of such products will remain stable in 2013. In addition, electrical and electrical products, wire and cable products are closely related to the degree of prosperity of the municipal construction and real estate markets. In 2013, attention should also be paid to the trends and trends of related markets, and to seize the opportunity to adjust product production and sales strategies.

Among the lighting equipment, instrumentation, and security equipment and supplies, some hand protection products, fire equipment products, and traffic safety protection products are affected by seasonal factors. In addition, the promotion policies adopted by merchants also have a lot to do. Most of the precision instruments are purchased. For scientific research test units, there are many cases of seasonal replacement of products, and the time for classes and holidays in scientific research institutions will also affect the procurement of experimental equipment.

In terms of mechanical and electrical equipment and machinery and equipment, overall, in 2012, there was a sharp slowdown in demand for machinery products, prices fell, and excess production capacity. Except for a few high-end equipment that have yet to pass the technology and have not yet been able to achieve localization, almost all Mechanical products are all facing severe oversupply and vicious competition. Costs have risen and the industry has become increasingly hostile. However, it can also be seen that China's machinery and equipment manufacturing industry has grown rapidly, and it is in a period of robust growth, and merchants are also optimistic about the market conditions in 2013 and believe that the industry's development prospects are bright.