Three major conjectures of the architectural painter in the industry in the industry

In the twinkling of an eye, half of the scene in 2011 has already passed. Looking back at the first half of the year, the paint industry has been alive and hassle and exciting, such as the series of events held by the Carlsberg "Earth Turns Off the Light for an Hour" and "Planting Trees for Love". Etc.; 3A Green Paint released the country's first home environmental protection ranking "3A Index"; Nippon Paint sponsored the "Young Designer Competition" and so on, so that people are still full of ideas.

In the first half of the past, the paint industry presented us with wonderful moments, leaving us with a lot of suspense. It seems that we are foreshadowed for the wonderful of the second half of the year to expect people to pay more attention to it. At the same time, a well-known marketing agency wins the consultant in Beijing to publish "China's home building materials marketing mid-year observation", which opened a chapter for architectural coatings "Chinese architectural coatings brand marketing and online marketing observation in the middle of the year", the specific content has not been disclosed , Also become the object of many industry marketing people guess.

Guess one: whether Li Bingbing and Claris's paint will continue to endorse the endorsement. As we all know, the international superstar Li Bingbing is the image spokesperson for high-end paint brand Carriage paint. In nearly two years of cooperation, Carrizo paints with the public figures of Li Bingbing and The increasing influence has increased the popularity of the company (China Coatings Online) and the sales have increased significantly. Of course, this is inseparable from the quality of the “quality of diamonds and professional lacquer”.

Today, the two-year contract between Carlisle Paint and Li Bingbing is about to expire. Whether they will continue to cooperate has become the topic of public debate recently. Two years ago, Li Bingbing and Garrison lacquer signed the endorsement was favored by people, many people inside and outside industry have predicted that this will be the most successful celebrity endorsement. Indeed, after more than two years of development, it has become a model for celebrity endorsements.

Will they continue to renew their contract? How many people are optimistic about their cooperation again? In response to these problems, Carrizo Paint launched an interactive quiz interaction on the official Weibo, soliciting the views of the majority of Internet users, and intends to reveal the answer on July 15. By then, all suspense will eventually turn into clouds.

Conjecture II: How many environmental scenes does the 3A Reality Environmental Calendar have?

For a long period of time, it has continued to see that 3A environmental protection paint, which has been reported by media as “the first brand of China's environmental protection lacquer”, will launch a highly creative real-person environmental protection calendar to spread the concept of environmental protection and relay environmental protection. However, only listening to thunder for a long time did not see the rain, knowing that at the end of June it was not until the end of the day that some pictures had been spread to the Internet.

Accompanied by a wonderful picture of environmental protection, many people's enthusiasm is ignited, always choose a heart, people not only have to ask, how many environmental protection scenes does the 3A Live Environmental Calendar actually have?

Some people have guessed that there are hundreds of estimates. However, an insider who declined to be named revealed that the details of the environmental protection scene will reach several hundred, such as water, electricity, driving, home design, cleanliness, etc. This set of calendars will continue throughout the year and will eventually be made into a desk calendar. , calendars, to the beauty of the image and action for the content, in the form of live calendar to promote environmental protection, 3A environmental protection paint once again innovate environmental protection communication, full of showing the "China's green paint first brand" style.

Conjecture 3: How many people will participate in Carlsberg's "For Love Tree" campaign?

If you want to ask what is the hottest, most influential and longest duration activity in the paint industry in the first half of the year? There is no doubt that the answer is definitely the Carlisle paint "for love tree" campaign.

The Carlisle Paint "For Love Tree" campaign was launched in conjunction with the 100 day promotion campaign of the Carlsbad Paints.

On the 1st of May, online and offline terminal stores were launched simultaneously. For this reason, Carriage Paint cooperated with many well-known domestic websites, and also held several large-scale open-air performances across the country. The market was full and the people’s enthusiasm for participation was extremely high.

As of press time, the number of participants in the event network has exceeded 800,000, and the number of terminal participants is even more difficult to count. The event will also last for several days until July 30. Many people are wondering how many people took part in Garris Paint's "For Love Tree" campaign. It is estimated that this suspense will be made public in August.