Analysis on the color design of feed machinery products

In recent years, with the acceleration of the internationalization of the feed machinery industry, comprehensive improvement of the comprehensive competitiveness of products has become a prerequisite for the internationalization of enterprises. As an important part of the design of feed machinery products, color design has been paid more and more attention by enterprises.
Scientifically studying the color design of feed machinery products and putting them into practice is important for improving product quality and competitiveness, adapting to the psychological needs of operators and improving work efficiency, satisfying people's pursuit of beauty and creating a harmonious and comfortable working environment. The practical significance.
1 The necessity of color system of unified feed machinery products The color design of products is a comprehensive subject, and the content involved is quite extensive. Designers should aim at the coordination of human-machine-environment and comprehensively consider the structure, function and form of products. The use of audience, work environment and people's feelings about color and other factors, and the rational use of aesthetic rules.
When designing colors for different categories of products, the factors and priorities to be considered will vary. For example, mobile phones, automobiles and other personal consumer goods, due to the differences in consumer individuals, usually use a variety of color systems to meet the preferences of different consumers. The color design of TVs and monitors, designers consider more of the use of color to assist or enhance the function of the product, in order to highlight its screen light effects, the chassis is mostly matt black. Some characteristics of feed machinery products determine that the color of their products must be unified in a color system.
1.1 The unified color system can create a harmonious and comfortable working environment. Feed machinery products are fixedly installed in a large indoor space for joint operation in a set of various single-machine products. Therefore, when designing the color of feed machinery products, it is not only for a single product, but also must consider the relevance, coordination and integrity of the complete system. In other words, the color design of the feed machinery product is the color design of the feed processing system. The system includes mixing, crushing, granulating, puffing, cooling, drying, dust removal, grading, conveying, packaging and other equipment. There are many kinds of equipment, different models, and if the color system is not uniform, it will inevitably lead to the working environment falling into the ocean of color. When the operator is in a colorful working environment for a long time, it is easy to cause visual fatigue, which leads to irritability and thus reduces work efficiency. Therefore, in order to create a more harmonious and comfortable working environment, it is required that the feed machinery products must establish a unified color system.
1.2 The unified color system is the need of the enterprise “CI” strategy. Modern enterprises, in order to compete, need to implement the overall business strategy, pursue a unique corporate culture, establish a distinct personality of the enterprise, and strive for the public’s goodwill to keep themselves in the position A favorable competitive position, this is the so-called "CI" strategy. In the implementation of "CI", the use of color occupies a very important position. Enterprises often use a certain color as a symbol of the character of the company, leaving a vivid impression on people with a large number of repeated colors, signs and images. Therefore, the unified product color system plays an irreplaceable role in establishing corporate brand, shaping corporate image and promoting corporate culture.
2 The establishment of the color system of feed machinery products The characteristics, working methods and working environment of feed machinery products determine that the color category of the product color system should not be too much, and the purity of color (commonly known as chroma) should not be too high. There are many kinds of colors, the whole color space is messy and difficult to match; the color is too bright, the color space coordination is poor, and at the same time, in this environment for a long time, it will cause the operator's tension and affect the work efficiency. The color system of feed machinery products is generally recommended to use the primary and secondary color two-color matching or three-color matching. The two-color and three-color color system can well represent the cleanliness, simplicity and clarity of the single-machine equipment, and at the same time highlight the integrity and unity of the complete equipment. Coordination. In addition to the main and auxiliary colors, a high-purity color is sometimes applied to the local small parts as a dotted color as needed to decorate the device and activate the atmosphere, and at the same time serve as a reminder and a warning.
2.1 The main body color is the main color of the device, which is the keynote of the color system of the product. It has the characteristics of large coloring area and strong visual sense. The characteristics of the combination of feed machinery products and the characteristics of indoor work determine that the color of the main body of the product should be high-density color (light color), and the light color of the large area of ​​the indoor space is easy to create a fresh and bright feeling. On the contrary, the abuse of dark color is not only reduced. The brightness of the entire space will also appear to be unusually dull and depressed. At the same time, dust is unavoidable in the production process, and the light color has a good function of covering dust.
The difference between the warmth and the warmth of the main body hue will also create a different color space. The low-light shades (light blue, light cyan) give a fresh and quiet feeling, but also a certain sense of distance; the warmer shades (light orange, light yellow) give a warm and intimate feeling.
2.2 Auxiliary color The auxiliary color is the matching color of the main color, and is also the characteristic color in the color system. Since the product characteristics determine the color of the subject is relatively close, then the auxiliary color becomes the key color for each enterprise to highlight its own characteristics. As a feature color, it should represent the unique personality of the company. It should reflect the deep corporate culture and be integrated into the overall “CI” strategy of the company. The symbolism of color provides the basis for the determination of corporate characteristics. Color is symbolic, and the symbolism of color is a sublimation of color association, and it is also a signal of social conventions. For example, red symbolizes enthusiasm, liveliness, revolution, warmth, vigilance, danger, etc.; blue symbolizes far-reaching, eternal, quiet, rational, honest, and scientific; yellow symbolizes clarity, happiness, dignity, hope, development, attention, and so on. Thus, one or two colors that fully represent the personality and culture of the enterprise can be selected as the auxiliary color.
The determination of the auxiliary color must also take into account the coordination with the subject color. Changes in brightness and purity can lead to differences in color matching effects.
2.3 Dotted color is decorated with equipment, but also has a warning effect. Mechanical product characteristics are destined to have some unsafe areas or parts of the product, so you need to mark it with special symbols (graphics, text or color) in the area or parts. The state has issued relevant standards for safety and warning signs in the machinery industry. It has strict regulations on color, graphics and size, and must be adhered to the standards in strict accordance with the standards. In addition, in some special parts, you should also spray more eye-catching colors to show warnings and reminders. For example, some feed machinery products have exposed ends of the rotating shaft and steam pipe connections. There are safety hazards and warning colors should be sprayed. High-purity red and yellow are the most striking and stimulating colors of all colors, while red and yellow are symbolic of vigilance and attention. Therefore, this type of color is usually chosen as the embellishment color and warning color.
2.4 Material Color The material color is the true color of the material texture. In order to meet certain special functions or production indicators of the product, non-carbon steel materials that do not need to be sprayed are usually used in the product. For example, some observation windows on the equipment use tempered glass or plexiglass; some high-end products are equipped with higher-grade metal materials (stainless steel or aluminum). In order to highlight the high-grade equipment, these metal materials are generally not colored, retaining the original There is material texture. Material color is not only the need to achieve specific functions and upgrade equipment grades. At the same time, the appropriate application of material color also completes the color system of the product, making the product more visually expressive and fuller.
3 Color matching principle of feed machinery products In addition to emphasizing the coordination of hue, purity and brightness between colors, it is also necessary to pay attention to the rationality of various color layouts. The rational layout of color should adhere to the general rules of color matching of “people-oriented, color-changing”, and at the same time fully consider the aesthetic law of shape design.
"People-oriented, color-changing with the class" is to divide the product into several areas according to the function of use, such as the main part of the casing, the supporting part, the transmission part, the shroud part, the door part, etc. The same functional area has the same color. This processing can make the functional area representational and obvious, and facilitate the actual operation of the equipment by the staff.
The morphological aesthetics law also provides an important theoretical basis for the color design of products. Form and color are two important factors that affect the appearance of the product. The two are complementary and indispensable. Successful colors can highlight the beauty of the product and compensate for the shape defects of the product. In order to achieve the effect of "color-assisted shape", it is necessary to skillfully apply the morphological aesthetics of proportion and division, contrast and harmony, balance and stability. Make full use of the contrast between light and dark, warm and cold, light and heavy, hue, brightness, purity, etc. to enrich the shape and highlight the key points. For example, you can use the light and heavy feeling of color to achieve visual balance and stability. For the products supported by the bracket, the lower part of the bracket can be dark, and the upper part of the body is light-colored, which enhances the visual stability; the product with a slightly bulky form factor can be reversed, and the upper part is dark. The lower part has a light color to enhance the sense of balance in the visual.
In short, the color design of feed machinery products should be simple, harmonious and unified, meet functional requirements, achieve aesthetic value, improve work efficiency and enhance corporate image.

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