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Diamond dealers will increase their collective price increase by 20% before and after May 1st
In February of this year, De Beers Diamond Trading Co., the world's largest supplier of rough diamonds, raised the price of rough diamonds by about 7%. According to the practice of rising diamond prices in the past, it takes three to six months from the production link to the retail sector in China. Industry insiders estimate that the retail price of diamonds will be affected in May this year, and this round of price increases will continue until the end of the year, an increase of 20%. Market: The news that retail prices have not changed significantly in the past, and the news of the price increase of rough diamonds has aroused great repercussions in the industry. Some cities even have the phenomenon of buying diamonds insanely. Since March, more and more consumers have purchased large-scale carats, and many consumers have expressed concern that diamond prices will continue to rise, and it is difficult to buy high-quality diamonds in the future. However, in Guangzhou, consumers are relatively rational, and did not buy diamonds because of price increases. Recently, the reporter visited Guangzhou Chow Tai Fook, Chow Sang Sang, Kim Sung Sang, Chao Hongji ( 28.76 , 0.00 , 0.00% ) , diamond family and other jewelry brand counters, found that the current diamond price is still stable, the upstream price of the goods is not floating on the retail market Has a significant impact. Although the global rough diamond price has increased a lot, many consumers do not feel obvious. Some consumers even told reporters that compared with previous years, diamonds have actually been "flat" a lot. Miss Lu, who bought the diamond ring at Zhengjia Plaza, saw a 0.3-carat, H-color, VVS-purity ring with a discount price of more than 8,000 yuan, even when the money was paid. Miss Lu said that this price is similar to that seen two months ago. Another consumer also said that a 0.5-carat, VS-definition, and H-color diamond was seen in a certain brand counter in the mall for 38,000 yuan. This month, the price was the same as the previous price. It is. According to the practice of diamond price increase in the past, the retail link from the production process to China generally takes 3 to 6 months, and retailers are accustomed to purchase in advance, and have not sold out the inventory of the previous quarter, plus three or four. The month is a relatively low season, and jewellery merchants generally use a slightly discounted promotion to lower the current overall price. In the counters of Chow Tai Fook, Chow Sang Sang, Kim Supreme, and Diamond Family, diamond jewelry has a discount of 20% to 10%, and some products also have gifts. But as time goes by, the price of loose diamonds will soon be reflected in the retail market. Merchant: The impact will be adjusted before and after May 1st. So, will the retail price of diamonds rise? The reporter interviewed the market leaders of major domestic jewelry brands. Among them, Chow Tai Fook, Diamond Family, Opel and other brands have pointed out that the 2011 diamond price continues to rise is a foregone conclusion, it is expected that this year before May 1 will affect the domestic retail market. Wang Bin, head of Chow Tai Fook Market, told reporters that in fact, the rigid demand for diamonds in the Chinese market has always existed. At present, the domestic diamond market is mainly divided into three categories: marriage, investment and fashion consumption. This round of price increase will continue until the end of the second half of the year. . Ning Zhenguo, director of the Diamond Family Market, said that the upstream supply price of diamonds has risen markedly. The terminal retailers are getting 5% to 15% more expensive than before. Especially the high-quality diamonds, many suppliers are not willing to ship the goods. . At present, the goods of 30 minutes to 1.1 carats, the color of D ~ H, and the clarity of VS are very popular in China, and the demand is strong. The reason why the price has not been adjusted quickly is because many merchants have reserved a batch of goods in advance before the Spring Festival. The products currently on sale are basically the goods taken before the Spring Festival. However, after a period of time with the continuous listing of new products, consumers will obviously feel that diamond jewelry has indeed increased prices. Especially for personally customized products with high labor costs, there will be a large increase in price. Ou Baoli brand director Wang Lin also revealed to reporters that this global price increase will definitely be reflected in the domestic retail market. It is expected that the price will be raised comprehensively after May 1st. This round of price increases will continue until the end of the year, an increase of 20%. Industry: The decline in profits is clearly expressed as "business is difficult to do." Statistics from Shanghai show that the amount of diamond import and export and domestic transactions through the customs of the Shanghai Diamond Exchange last year totaled 2.861 billion US dollars, an increase of 88.1% over the previous year. Since the beginning of May last year, the national diamond sales volume has exceeded 1 billion yuan, of which 2 to 5 carats of diamond consumption has increased by more than 40%. It is reported that May 1 Golden Week is the peak period of marriage, and April is the peak period of annual wedding jewelry consumption. With the general price of diamonds rising this year, the sales volume of the jewelry market has been on the rise since March, especially the carat diamonds, and the speed of goods is significantly higher than the same period last year. However, although diamond sales have been on the rise since March, many experts are not happy, but they are sighing that “the jewelry industry is getting harder to doâ€. Mr. Li, a veteran of the industry, told reporters that sales have risen now, but gross profit has fallen a lot from previous years. First, the prices of raw materials for diamonds, gold, and platinum have risen, and the profit margin has become smaller and smaller. Secondly, labor costs, store rents, and publicity expenses have risen to varying degrees, and the overall operating cost has increased by an average of 10%. Therefore, although the turnover of merchants has been increasing in recent years, the gross profit has fallen sharply. Last year, about 10% of local small brands withdrew from the market because they could not bear the huge cost pressure. The industry profits were from 2006. 40% to 50% fell to around 20%, no wonder more and more companies lamented that business is difficult to do. Mr. Li also pointed out that the jewelry industry looks good and the actual operation is very hard. Take a regular jewelry store, even if it is a small 80 square meters store, decoration costs, labor costs, goods, etc. add up, at least 6 million yuan in the initial investment. In the case of good performance and normal operation, it will take at least two years to return.