Hotel furniture personalized customization market has great potential

Customization economy first appeared in the agricultural society, and there existed the simplest form of customization in the handicraft industry, and tailoring became a synonym for this customization period. People's customization is not based on individual needs but on the basic needs of life.

Since the popularity of customized products in China, many furniture companies have also tried them. In recent years, due to changes in consumer groups, consumer groups have become younger and more personalized, making customized services increasingly sought after by people. Not only the furniture industry, but also a series of household industries closely related to consumer life are also optimistic about the prospects of customized markets, have tried to customize services.

The United States predicts that “customs customization” is ranked first in the “Top 10 Technologies for Future Change”, and its market position is increasingly recognized by people. With the advent of the personalized consumption era, customization has become a trend and the development space is relatively large.

As a consumer, the requirements for customization are very simple, that is, tailor-made furniture products according to their own needs. Now, after 80, 90 is a generation that pursues individual consumption. They are people who pursue different things. They have their own aesthetic concepts. Therefore, based on factors such as the location of the house space and personal aesthetics, customized furniture products with space, vision, and functionality are meeting their needs.

Consumers will consider the seller’s product price and product quality when choosing custom furniture. Now consumers buy things, first look at the brand, sometimes the brand is equal to credibility, followed by the quality of service, and then will see how the company's after-sales service.

This requires custom furniture companies to ensure that product quality is the foundation, followed by focus on brand promotion, brand marketing, and after-sales service quality to follow. If furniture companies want to go a long way in customizing this road, they must strictly control product quality and strive to cater to consumers, so that they can gain a firm foothold in the future market competition.