Jiajiang Ceramics is in a good situation

After the Spring Festival this year, the Jiajiang production area swept away from the downturn of the ceramic industry last year, ushering in a long-selling sales boom. Recently, the reporter learned from several visits to Jiajiang and surrounding ceramic companies such as Danling and Hongya that the market began to pick up after the start of this year, and the company’s sales situation has also improved. Some companies have been in short supply, resulting in production. In the area, tile-based tile prices rose across the board. In addition, the construction and commissioning of the new line is also the focus of external attention after the start of the year.

Tile prices rise in an all-round way

It is understood that after the Spring Festival this year, the sales momentum of conventional products such as tiles, antique tiles, polished glazed tiles, external wall tiles, and Siva in Jiajiang production area are all very good. At the end of 2014, there was a backlog of excess inventory in enterprises, after the opening of the year. Rapidly digested, many companies once appeared in a prosperous situation in short supply.

Jiajiang Ceramics is in a good situation and prices have risen in an all-round way

“In the event of supply shortage, we will increase the price. Since the beginning of this year, the ceramic tile has risen three times in a row.” The person in charge of a company in the production area told reporters that during the Spring Festival, the production area is dominated by Jianxiang and Shengshi Dongfang. The ceramic tile production enterprises increased the sales price of 300×600mm series tiles from last year’s 2..8 yuan/piece to 3.1 yuan/piece. At that time, trucks lining up to the tile enterprises in the production area had long queued up. Many companies’ stocks that have been under pressure at the end of 2014 have digested almost 50% of the inventory in one week or so. Although enterprises immediately started to resume production and re-supply, but there are still some models of color products appear in short supply situation. In view of this situation, the company has carried out the second price increase, and the selling price of each tile has been increased by 0..2 yuan, but it still failed to ease the demand for dealers to place orders. Up to now, the sales price of 300×600mm series tiles in the production area has reached 3.6 yuan per piece.

In mid-March, when the reporter visited Jianxiang Ceramics Co., Ltd., according to Yao Benmao, sales manager of the company, as the largest tile production enterprise in Jiajiang and even the entire Sichuan production area, Jianxiang increased 300×600mm series tiles after the Spring Festival. The sales price, followed by Ossberg, Spirit Oriental, Hua Hong and other companies have also been raised, suddenly the entire production area tile prices online adjustment. In this regard, Yao Benmao also joked: "Jianxiang is the production area of ​​Lei Feng, the ceramic tile sales price increases, not only to help many companies in the production area to digest inventory, but also increased the price of Jiajiang tiles."

In addition to the tiles, the price of full-glazed glazed tiles, antique bricks, external wall tiles, and Siva also increased. It is understood that at the end of 2014, the general selling price of the 800×800mm series of light-colored full-glazed glazes was around RMB 22/tablet, and it rose to RMB 24/tablet after the start of the year. At the same time, the antique tiles and Siva also rose by 0.5 yuan and 0.3 yuan respectively.

Keep up with the trend of the industry to launch “super flat glaze”

After this year's opening, ceramic companies in the production area have also introduced many unique new products, of which ultra-flat glaze is undoubtedly the most representative of a new product. Up to now, only Jin Ceramics, Jinhui Porcelain and Sichuan Xinzhongyuan have successfully launched ultra-flat glaze products in the production areas.

Ultra-flat glaze, as its name suggests, is named after high quality and is an imitation stone tile with natural stone effect and microcrystalline texture. It is also known as full glaze, super-crystal stone, and high-crystal stone in the ceramic market. Wait. Judging from the perspective of production process, ultra-flat glaze is actually an upgrade of full-glazed glaze, and its performance surpasses that of full-glazed glaze. In the interview with Golden Ceramics, the company's marketing manager Chen Qiang told reporters that ultra-gloss glaze was a brand-new product between full glaze and microcrystalline stone.

In addition to the ultra-flat glaze new products, polygonal new products have always been the direction of investing heavily in R&D for producing companies. The most distinctive of these are the hexagonal tiles of irregular stone-shaped stone-tile tiles and gold ceramic tiles introduced by pearl enterprises. Art bricks.