Rural market coatings encounter opportunities

“For a long time, most domestic paint companies have focused their sales on large cities with high consumption levels, and have coveted all kinds of large-scale real estate building cakes. However, due to the fact that the brands are highly competitive, plus a saturation of the second-tier market, Many paint companies also find it difficult to profit,” said a senior marketing executive from Wordsbury.

In the face of the broad prospects for the rural coatings market, Waz Buzi has formulated a strategic approach to channel sinking and township townships early in the process, and it has recruited and recognized the operating concepts of its two major paint brands: “Firkert” and “Magic Tu”. The township paint franchisees, at the same time through the "painting dealer president training class", sending promotion team to support and guide paint unions and other initiatives, and gradually formed an increasingly perfect township paint sales and service system.

In China, the rural population accounts for the majority of the country, far more than the urban population, and the rural area is also much larger than the city. Therefore, in the coming days, the consumption potential of the rural paint market can be described as incalculable, and it will become another attractive cake and emerging battlefield, and it will become a fertile ground for many paint companies to seek breakthroughs and development. Therefore, how to effectively grasp the opportunities in the rural coating market through advanced ideas and sound strategies will be an issue that more and more companies should consider and tackle.