Beijing Consumer New Deal: Home Furnishing Co-promotions

Home Appliances Home Furnishings Co., Ltd. and Safeguard House Joint Promotions The promotion of new politicians in Beijing will further increase the consumption of home appliances, household appliances and home furnishings will be linked to the protection of housing.

The reporter learned from the Beijing Municipal Business Work Conference that the business department will cooperate with the policy of protecting housing and organize the joint promotion of home appliances, home furnishings, and home improvement products related to housing products. The relevant person in charge of the Municipal Commission of Commerce stated that it will combine multi-industry and multi-industry leading enterprises, cooperate with the policy of protecting housing, expand the consumption of housing-related commodities, and provide consumers with overall solutions.

“Beijing’s 12% growth in the retail sales of consumer goods this year is a goal that needs to be jumped up to reach out.” Cheng Hong, the deputy mayor of Beijing, described the business this year. She pointed out at the meeting that according to the city’s target of retail sales of consumer goods of 772.8 billion yuan this year, the average daily retail sales of consumer goods in the city will be 2.1 billion yuan, which is more than 300 million yuan per day than last year. Although there was no situation in the past year, that is, there was a huge gap in car consumption due to purchase restrictions, the increase in sales in the fourth quarter of last year was not only not as significant as it was in previous years, but it was a contraction in growth.

Based on this, there is great hope for the consumption effect of the construction of social housing. This year, Beijing started construction and acquisition of 160,000 sets of various types of affordable housing for public rental allocation of 90,000 sets, of which 60,000 sets of public rental housing, accounting for more than 60%. Another 70,000 units are used for targeted resettlement houses such as demolishing old towns, transforming shantytowns, and demolition of key projects.

In fact, after the introduction of the policy of restricting the purchase of commercial housing, some businesses have begun to explore the potential consumption caused by the protection of housing. Last year, Suning in Beijing launched a two-month “Aid for the Promotion of Safeguarding Housing Assistance” and a 10% subsidy for users of affordable housing. The category of home appliances included in the subsidy for protection of affordable housing is wider than that of the old-for-new and energy-saving subsidies. Except for air-conditioners, color TVs, refrigerators, and washing machines that have participated in double subsidy, the four categories of household appliances such as hoods, stoves, water heaters, and electrical appliances can also enjoy A 10% discount is subsidized on the basis of normal purchase fees, and there are no brand restrictions.

During the period of the “Assist on Housing Assistance Subsidy”, the sales driven by the subsidy of the subsidized housing accounted for more than 8% of the company’s total sales.” The person in charge of the marketing department of Beijing Suning revealed that the company also plans to continue to implement the combination of the protection of housing tenants, In June and July, the corresponding preferential policies will continue to be introduced.

In the view of merchants, unlike the investment real estate market, the demand for home improvement, home, and home appliances in the affordable housing market is rigid. Therefore, the affordable housing units promoted by government departments at all levels will provide direct consumer demand for housing-related products.

To further stimulate consumption, Cheng Hong has pointed out that the city’s commercial work should do well in the words “extension,” “change,” and “joint.” This includes extending the business hours, trying out new furniture, replacing new trades, and promoting business together. Wait.