The high positioning of mahogany furniture is a double-edged sword. It is well known that mahogany furniture is positioned at the high end. This can be seen from its high price compared to other solid wood furniture. Although the rumors of the mahogany furniture prices plummeted a while ago, the author learned from the major mahogany furniture stores in Liaoning that the prices of mahogany furniture did not seem to be greatly affected, there was no plunge, and there was still a moderate upward trend. In addition, the author also learned from the timber market that various rosewood furniture raw materials have also risen to varying degrees. At present, the raw materials of Laos rosewood 10 cm to 20 cm are about 50,000 yuan per ton, 20 to 30 cm are 60,000 to 90,000 yuan per ton, and 30 to 50 cm are 120,000 to 160,000 yuan per ton. . It is understood that the prices of other mahogany raw materials have also risen. Brazilian rosewood slabs are now about 25,000 yuan per cubic meter, while last year the price was about 20,000 yuan per cubic meter. It can be seen that the price of mahogany furniture will continue to rise. This high-end positioning and rising prices keep the general consumers away. At present, there is a well-known 2: 8 phenomenon in China, that is, 20% of people have 80% of wealth, the poor are getting poorer, and the rich are getting richer. Therefore, the consumer groups who have economic conditions to purchase mahogany furniture are actually not extensive. In Liaoning, this probability has been cut by more than half. At present, the country's land prices and prices are skyrocketing. People who want to buy a pound of garlic must pay attention to the special price of vegetable supermarkets. Ordinary consumers can only appreciate high-end mahogany furniture and cannot afford it. But on the other hand, this "high altitude is not cold" situation is not only a disadvantage. Luxury brands such as the world-famous "Louis Vuitton" and "Chanel" are not only a brand, but also a symbol of high society. Female stars must have LV leather bags in their wardrobes, and Chanel's jewelry accessories are a necessity for banquets. And most people look at these luxury brands, they can only always raise their heads, their eyes show their longing. Women dreamed of owning an LV leather bag. When they got married, they sat in an extended Rolls-Royce. Men wanted to wear a dazzling Rolex on their wrists and drive the latest Ferrari sports car. This is a symbol of identity and status, and a dream pursued by many people. Therefore, the high-end positioning of mahogany furniture is a double-edged sword. The diversified development of mahogany enterprises At present, many mahogany furniture companies have begun to produce hardwood furniture made of elm, camphor and other materials, and many companies use non-mahogany wood (such as Brazilian rosewood and African rosewood) to produce furniture, further moving closer to solid wood furniture. . Some people said that the mahogany furniture brand began to follow the people-friendly route, while others said that the mahogany furniture began to go downhill. In fact, this is an inevitable product of social development. Take LV as an example. At first, it was just a luggage store, and later became one of the best brands in the field of luggage and leather goods. Today, the Louis Vuitton brand has not only been limited to the design and sale of high-end leather goods and bags, but has become a trend indicator in the fields of fashion, accessories, leather shoes, bags, jewelry, watches, media, famous wine and other fields. In 2011, LV is about to launch a USB flash drive, set foot in the electronics industry. Although, when it comes to LV, people instinctively think of leather bags, but for their jewelry, watches and other products, people will also be happy to pay for it. why? Because it is LV. Therefore, consumers recognize the brand of LV and the craftsmanship for hundreds of years, and the differences in the categories of jewelry and jewelry can be ignored. Things in the world are constantly changing, and consumer needs are constantly changing. In order to seek development, enterprises must continue to meet this change of consumers. The big flower sweaters that were popular in the 1960s are now returning to the streets in the name of retro; the abandoned Shanghai, which is now back, has become the darling of the fashion industry. The wind direction is changing, consumers' tastes are changing, and market demands are constantly changing. In fact, enterprises are making such diversified decisions to meet this change. Facts show that at present, there are many redwood furniture dealers in Liaoning that have started selling other brands of solid wood furniture in stores in order to attract more customers. "Make friends in all directions and do business in all directions", selling multi-brand and multi-grade products can attract different consumers. Neither the times nor the mind is static. Adapting to the times and constantly changing, diversified development is the dream of many companies. The diversification of mahogany enterprises is popular At present, the mahogany furniture production enterprises in Liaoning are also actively diversifying. I found in the furniture store that the turnover of mahogany furniture is relatively stable, while the sales of other solid wood furniture have been rising. In recent years, people's awareness of environmental protection has been increasing, and the recognition of solid wood furniture has also become higher and higher. As for the mahogany furniture, some people don't understand it at all, some people don't understand it well, some people know it well but have no spending power. The diversification of mahogany furniture companies can just fill this gap and attract more consumers with more people-friendly products. Let consumers who do not understand mahogany furniture come into contact with mahogany furniture, and let consumers who never care about mahogany furniture enter the mahogany furniture store. For the mahogany furniture production enterprises, diversification can not only attract more consumers, but also increase the company's popularity. In summary, the diversified development of mahogany furniture production enterprises is an inevitable product of the development of the times, and it is also caused by the changing needs of consumers. Enterprises in small and medium-sized cities in Liaoning urgently need this transformation to produce products that meet consumer needs. Modern mahogany furniture production enterprises should keep pace with the times and adapt to local conditions. As long as diversified development can promote the development of enterprises, they should adhere to the path of diversified development. LINEAR FLOOD TWIN LIGHT was born for supermarkets. It has outstanding optical performance and super stylish appearance. Its functions are also very powerful. Adjusting the illumination angle and low glare are its basic configurations. The best match for large-scale commercial supermarket lighting. 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Mahogany furniture popular among small and medium-sized cities
Things are constantly evolving and changing. People thinking about problems and doing things should take this change into account and adapt to it. It's not okay to be rigid and to be flexible. The vast sea is like a broad market prospect, and "one side of water and soil to support one person", each place has its own local development mode, another way of thinking, another model may be exchanged for another prospect.