Zibo build pottery industry to cut off 40% capacity next year

Han Kexin, president of Zibo Ceramics Industry Association, said that after eliminating backward production capacity, operating high-end brands, and setting industry standards, after a series of competitive combination punches, the northern porcelain with nearly 10,000 years of ceramic history began to adjust the industry to “triple jump”. .

"To 2011, we will cut down 40% of the production capacity of ceramics, specifically from the current 1.2 billion square meters to 700 million square meters." Han Kexin said: "Capacity can only be concentrated in advantageous enterprises to improve industrial competitiveness. In the three-year plan, Zibo will eliminate 200 backward production lines with a production capacity of 500 million square meters."

In fact, Zhangdian District has no longer approved the new ceramic production line since January 1, 2008. Over the past two years, the district has eliminated 42 ceramic production lines, eliminated 82 million square meters of backward production capacity, and freed more than 1,000 acres of free land. The lack of independent brands in the international market can not sell high prices has always been the weakness of the ceramic industry, the authority's authoritative data show that Shandong's exports of 1.39 billion pieces of ceramics only earned 1.15 billion US dollars, an average of 0.83 US dollars per piece.

This situation is breaking. In Shanghai Oriental Commercial Building, Yaohan, Yansha and other domestic and international luxury shopping malls, Huaguang Ceramics is well-known internationally with the British "Dalton", Japan "Noritak" and Germany "Rosental". A sought-after brand of ceramic brands.

The three national standards of “Magnesium Strengthened Porcelain”, “High Quartz Porcelain” and “Antibacterial Bone Porcelain”, which were developed by Zibo Ceramic Industry Association and Zibo related enterprises, have entered the final stage of national daily-use ceramics standardization committee. . The implementation of industry standards, local enterprises must first strictly enforce, in turn will enhance the status of Zibo production areas.

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