Just walk into a supermarket, holiday gifts often occupy the most central position. Recently, the reporter visited the market and found that with the advent of the Mid-Autumn Festival and the National Day, the holiday gifts are full of variety and variety, and they have already fallen into a state of "fight." Over the years, the habits of Chinese gifts have not changed, but it is not difficult to find out the history of holiday gifts in decades. With social changes and technological advancement, one of the characteristics of gifts is “fairnessâ€: from the sixties of the 20th century. The subsistence of the subsistence, practical gifts, high-end luxury gifts in the 1980s and 1990s, and personalized fashion gifts in the past decade. Behind the ever-evolving variety and style of gifts, the “quality†factor has always followed. But its form of expression is also changing, from the initial single physical (product) quality to today's more personalized service quality. Gift evolution: from subsistence to fashion On September 15th, the reporter saw in the underground supermarket of Beijing Kaide Sun Palace Store that various holiday gifts, including moon cakes, had already been placed in a prominent position in the door, attracting many consumers to buy. Among them, in addition to the packaging of different moon cakes, festival foods and fashion electrical products in the nearby areas are also taking advantage of the promotion. An overview of the current holiday gifts, stylish personality. But backwards for decades, the history of the development of gifts has to start from the practicality of food and clothing. As early as the 1950s, the materials were extremely scarce. Basically, they only gave gifts during the Spring Festival Chinese New Year. Gifts were mainly food. For example, in the New Year, a basket of hoes returned to her family. Some insiders concluded that since the reform and opening up, the development of the Chinese gift market has experienced four major trends. Including the "satisfaction" gift consumption in the early 1980s, the "practical" gift consumption in the late 1980s and early 1990s, the "healthy" gift consumption in the mid-to-late 1990s, and the "personal fashion" gift consumption in the 21st century. . The change of popular gifts is actually a microcosm of China's development process in decades. Xia Xueyu, a professor of sociology at Peking University, said that the social economy is developing, progressing, and gifts are changing. This is an inevitable law. From the delivery of gimmicks in the age of material shortages to the delivery of cards, it is actually a reflection of the changes in demand. What people used to lack is food. Nowadays, food, clothing, housing and transportation are no longer scarce areas. Recipients have different requirements, send a card, buy what they want, and increase the actual function of consumption. In a sense, This is an improvement in gift giving. Gift market: industry industrialization needs to be formed Recently, the reporter learned from the China Gift Association that after more than 30 years of development after the reform and opening up, the gift industry has become one of the highlights of China's economic development and consumption, and many household gift consumption is higher than the consumption of household goods. According to incomplete statistics, the average annual growth rate of China's gift industry is more than 12%. In 2010, the output value was about 250 billion yuan. Some tangible markets such as Shenzhen, Yiwu and Cangnan have become gift trading centers. At present, the total number of production enterprises in the country has exceeded 10,000, and the annual output value of some enterprises has exceeded 500 million yuan. However, in the view of Deng Bo, the executive secretary of the China Gift Association, there is no independent sales channel in China's gift industry, and there is no big brand, only production and no sales, industrialization of the industry has not yet formed. However, faced with unprecedented opportunities for industry outbreaks, a number of listed companies will emerge in the next 5 to 10 years. It is reported that the China Gift Industry Research Institute applied the National Bureau of Statistics, the Ministry of Commerce, and industry data to calculate the gift industry. The annual gift demand of the individual is 505.5 billion yuan, and the annual gift demand of the group is 262.9 billion yuan. At around 768.4 billion yuan. Among them, the traditional traditional festivals have the highest proportion of gifts, and the Mid-Autumn Festival, which is a reunion-based festival, is especially valued by commercial gifts. Development trend: the main personalized service quality card "The vast majority of our products now have no difference in culture from packaging. Gift connotations and emotional carriers are not fully expressed and reflected." Deng Bo said that the upcoming Mid-Autumn Festival mooncake packaging is an example: many manufacturers have the same mooncakes, packaging. There are three or five kinds of boxes, which are placed in a simple box with a moon cake and 8 yuan. In a hardcover box, a moon cake is 30 yuan, and a moon cake with 100 yuan in a luxury suit box becomes a selling box. With the development of the times, gifts have become less and less innovative. Traditional gift-giving methods have become increasingly unable to meet the needs of modern gifts. How can we deliver the satisfaction and satisfaction of the gifts, and realize the “double satisfaction†of the gift givers and the recipients. "Gift gift puzzle." In this context, in recent years, a new type of gift-selection model, the gift book of choice, came into being. It is a carrier of gift-selection services, which is divided into different price points and is suitable for most people to meet various gift needs. From the original delivery of goods, to the current delivery of shopping cards, gift book, the change is not only the external manifestation of the gift, but also the "quality" form of expression is changing. Previous gifts, may involve a single product quality, and now, gift cards, gift books and Other gift carriers contain more personalized service quality. Therefore, in the eyes of many gift manufacturers and industry insiders, whether they can win a piece of cake in the gift market in the future depends mainly on whether there is personalized service quality to ensure competitive advantage. Deng Bo believes that the further development of the gift industry must solve the dilemma of lack of brands in the industry. It is necessary to break through the distinction between gifts and commodities on the packaging. It must reflect the national culture and etiquette elements on the products, towards “specialization, scale, The direction of branding and chaining is developing. kaiping aida sanitary ware technology co.,ltd , https://www.kpfaucets.com
Mid-Autumn National Day double-decker market is approaching the expectation of holiday gift personalization