In recent years, China's leading fabric companies have made great efforts in strengthening independent innovation, improving quality, building brands, and exerting social responsibility. The development level of China's textile products has gradually decreased compared with foreign countries, but there is still a certain gap in the overall, mainly reflected in the following five areas: Product development ideas Most of the research and development strategies of China's textile companies remain at the technical level, and it is difficult to rise to the management level or even the strategic level. There is a lack of long-term and systematic planning. Countries such as Europe, the United States, Japan and South Korea generally import grey fabrics from China and use their own advantages of post-finishing technology to increase the high-tech content and added value of fabrics and create greater profit margins. Its products are delicate and changeable, making full use of various colors. Because domestic products have little change in color matching and style, many manufacturers do not have much difference, so they do not show price advantage. Product development model Developed countries such as Europe, the United States, and Japan generally adopt the combination of production, education, government, and research, and are worthy of reference by the majority of domestic textile companies. Taiwan and South Korea have also gradually developed to this model. For example, in recent years, textile companies gradually got rid of the conservative attitude of independent research and development. They started to cooperate with various research institutes such as the Spinning Research Center, and some of them went to the government. Institutions apply for private research plans or leading new product plans. Marketing awareness From the 2009 Fabric Exposition, it can be seen that there are still a few companies that can fully integrate booth image, product trends and product features. More companies are still pursuing large and complete products, and the main product is not clear or clear. Foreign exhibitors are very clear about the main concepts in the exhibition, and they are professional, meticulous and humanistic in terms of booth layout, sample display, publicity materials and live entertainment. For example, in Japan, the main push for new materials and new technology, South Korea's main push for new functional fibers and functional fabrics, as well as the Italian Pavilion's fine woolen fabrics, etc., have left a very deep impression on the audience. Brand building strategy In recent years, China's textile companies have grown rapidly and have greatly improved both product development and technology. However, at present, there are no more internationally recognized brands, especially fabric brands. In contrast, foreign companies have built brand names. Some companies have established world-class brands in a short period of time, such as DuPont's lycra fiber, Coolmax fiber, Lenzing's Tencel fiber, Dow's XLA fiber, and South Korea's Crecora. The brands are all relying on the strength of the brand and have quickly opened up the international market in a short period of time. This brand construction model is worthy of reference and reference for our textile fabric enterprises. Production and management concept In order to win market and consumers, enterprises can introduce advanced international production management models based on actual conditions, and comprehensively enhance the on-site management level of the company to achieve quality optimization and brand upgrading. At present, some Shishi textile and apparel companies have introduced Japan's JIT production and management methods. JIT refers to punctual production. It is a production management model that thoroughly pursues the rationality, efficiency, and flexibility of the production process. In addition, in terms of functional testing, we must fully draw on the detection techniques and methods of some developed countries.
Where is the gap between Chinese fabrics?