The three major methods China's hardware business in the successful development of distress

With the rapid development of the modern economy, labor and raw material costs have continued to rise, and the cost of labor has risen. As a result, most of the labor-intensive industries are facing tremendous pressure for development. Hardware companies bear the brunt of the need to change this passive situation. Companies should work hard to start the following:

First, increase system support.

In order to better adapt to the needs of market competition, enterprises must adopt more convenient and advanced systems to manage and operate, improve the competitiveness and management level of enterprises in the market through information management, and information management to the survival of enterprises. Development has far-reaching significance. As the production base of southern China's home hardware, Jinli Town, Guangdong Province, should pay more attention to the information management of enterprises and make the production products standardized, informatized, and automated. Looking around the world today, it is not difficult to find that informatization has become an emerging dominant force in the development of the global economy and an important means to improve the competitiveness of enterprises. It is most effective to upgrade the industrial structure of enterprises through informationization.

Some manufacturers in Jinli Town began to use some common management software, and they gradually began to implement informatization from the supply of accessories, sales of hardware products, after-sales service, and finance. The inventory of spare parts and entire parts is clearly visible on the computer. All information on product accessories can be inquired in the company LAN, which greatly facilitates the management of the company and lays a foundation for the future development of the company. It is hoped that with the help of management software, Jinli Town hardware manufacturers can further develop their production and sales.

Second, promote corporate transformation.

To develop a hardware company, it is necessary to transform and upgrade traditional industries: first, raise funds to improve production equipment and production environment, eliminate some backward production machinery, accelerate technological transformation through transformation, use new equipment to upgrade traditional industries, and promote small and medium-sized hardware companies. Embark on the track of innovation-driven growth of endogenous growth, realize industrial transformation and upgrading, and respond to larger and more diversified market demands. Second, due to the rapid product and technology renewal cycle, hardware companies must increase their urgency in the new situation. Sense, handle the relationship between introduction, digestion, absorption and innovation, establish their own hardware brands, accelerate brand transformation with brand strategy, cultivate a group of potential brands, and reserve a group of echelon brands in accordance with the requirements of upgrading a group of existing brands, and continue vigorously Implement brand development strategy, continuously improve product technology content and added value, and form a batch of high-end products with market competitiveness. The introduction of advanced technology products as a means of digestion, absorption as the key, independent innovation to create their own product brand as a goal, and constantly improve the production efficiency of enterprises, increase the added value of products to achieve sustainable development of the company; Third, to accelerate the transformation of research and development . Actively guide small and medium-sized hardware enterprises to establish R&D institutions, support qualified hardware companies to increase investment in scientific and technological R&D, and establish hardware enterprise technology centers; Fourthly, accelerate transformation with high-end talents, and vigorously introduce multi-level talents such as innovative, leading, and management talents. Into the hardware industry and even Jinli town hardware companies.

Finally, develop a loyalty program.

The development and expansion of any enterprise is just like the growth of knowledge among teenagers. There is a process of accumulation and step-by-step growth. Only by day-by-day hard work and honesty and trustworthiness can we become a hardware product brand with deep roots. Therefore, the hardware company should make a loyalty program for its own products so that customers can choose their own brands once they have hardware requirements and are not affected by prices and other external factors. In this way, on the one hand, it can save costs and maintain the existing old customers; on the other hand, it also makes a great contribution to the company's marketing revenue.

In order for the loyalty program to achieve satisfactory results, the company should do the following: First, increase the flexibility of its own product brand promotion, so that customers and consumers understand products and services to the maximum extent, and enhance customers' desire to buy Second, to enhance two-way communication with customers, to understand customer needs, to distinguish between different levels, to distinguish between different levels of methods to track customers, only to produce the products required by the market to maximize the benefits; Third, in After understanding the customer's needs, the company targeted the design of products and services; Fourth, do a good job of post-sale feedback and summarization, enhance the company's reputation, and retain more customers.

We believe that as long as the company advances the above work step by step, it will surely achieve satisfactory and ideal results, and make contributions to the sustainable development of the company and the maximization of its benefits.