Policy to force, the development of the western machine tool market is good

The machine tool market in western China is different from that in the east. It is mainly dominated by second- and third-tier enterprises. Compared with coastal provinces, the total industrial economy is slightly lower. In order to attract more attention, the western machine tool industry is constantly seeking new ways to develop itself.

Policy support, encourage machine tool companies to enter the west

In recent years, the state has given policy and material inclinations to the western machine tool market.

Sichuan is the “long tail” of coordinated economic development along the Yangtze River. It is a comprehensive industrial base with military, machinery, metallurgy and chemical industry as its mainstay, energy and building materials. The machine tool users in Sichuan and Chongqing have automobile and motorcycle, consumer electronics, machinery, aerospace, military and other enterprises. In addition to the restoration and reconstruction of the Sichuan earthquake-stricken areas, in addition to the central government's policy and financial support, it also accepts the national and global industries. The best area to transfer.

At the same time, with the establishment of the ECFA by the Association for Relations Across the Taiwan Straits and the Straits Exchange Foundation, 37 of the machine tool products exported from Taiwan to mainland China were included in the ECFA Early Harvest List, mainly involving metalworking machine tools and forming. Machine tools, machine tool fixtures and accessories are three categories. Chongqing is the third largest investment area for Taiwanese businessmen to invest in the mainland. It has nearly 1,000 Taiwan-funded enterprises with a total investment of more than 10 billion US dollars.

The main driving force for economic development in Shaanxi in recent years is investment, and the intensity of the country's western development is still increasing. The state has taken measures to cope with the financial crisis by initiating domestic demand and increasing investment in major infrastructure such as transportation. The western provinces of the National Railway Hub have created many market opportunities. The implementation of the national science and technology major project of “High-end CNC machine tools and basic manufacturing equipment” has also promoted the rapid development of Shaanxi machine tool enterprises such as Qinchuan Machine Tool, Hanchuan Machine Tool and Hanjiang Machine Tool.

From the Catalogue of Advantageous Industries for Foreign Investment in the Central and Western Regions and the recently issued Notice on the Implementation of Tax Policies for the Western Development Strategy, it can be seen that the support of national policies has been covered, including Sichuan, Guizhou and Yunnan. The entire western region of Shaanxi, Gansu, Qinghai, Ningxia, Xinjiang, Tibet and other provinces (autonomous regions and municipalities directly under the Central Government) has solved many worries for machine tool manufacturers interested in expanding the western market.

Machine tool exhibitions, trading centers, 4S shops are in full swing

Xi'an and Chengdu in the Western Expo have echoed and developed interactively. In the past ten years, they have experienced many “expansion”. The exhibition area of ​​the 12th exhibition reached 100,000 m2 for the first time. In recent years, Lijia Exhibition has comprehensively improved its scale, level and service, and has paid more attention to effectiveness and independent innovation. It has also been held in Chongqing and Chengdu respectively. These changes reflect the growing demand for booths and reflect the warming of the Midwest machine tool market.

If the rise of regional exhibitions is to build an international information exchange platform for the machine tool manufacturing industry in the west, then the innovation of the machine tool trading center is to build a huge trading cooperation platform for the western machine tool industry. In the western machine tool market, there is a general situation of “small, scattered, chaotic”. The manufacturers are seriously dispersed, which is not convenient for customers to find sales vendors, and it is not convenient for customers to purchase matching parts after sales. The machine tool equipment is facing new generations and has huge market demand.

In this context, the "machine tool trading center" came into being, filling this gap. These machine tool trading centers are not only trading markets, but also integrate new machine tool equipment, idle equipment, mechanical product display, sales, consulting, selection, procurement, machine tool maintenance, logistics, machine tool remanufacturing, machine tool operation training, etc. The machine tool city, its typical representative is Chongqing Hardware and Electrical City, Chongqing Hangu Machine Tool Trading Center and Northwest International Machine Tool Trading Center, which not only allows customers to have more choices, but also provides on-site training for machine tool personnel, providing machine tool manufacturers with A lot of convenience. It is understood that with the further improvement of various facilities and organizations, these machine tool trading centers will also provide production and operation services for finance, intermediary, technology, talents, large-scale business activities, customs and commodity inspection and other international import and export business services.

Like the automobile 4S shop, the machine tool store is also a new marketing model that has emerged in recent years. Major machine tool companies have begun to deploy the western market in this way. Haas HFO and Shenyang Machine Tool 4S shop have settled in Xi'an, and the machine tool store has display functions at the same time. The parts storage function and after-sales maintenance functions make the western users feel the most convenient technical support and professional services. The idea that the machine tool giants are centered on the western center and the products and services will be radiated throughout the western region will be followed by more and more companies.