Three New Business Models in China's Hardware Industry

Since 2008, affected by the spread of the international financial crisis, the private economy in Zhejiang has been severely hit. In many places, due to the shrinking export market and the surplus of similar products, the profitability has dropped. Production has fallen sharply. Some private companies have over-guaranteeed each other and have experienced corporate financial crisis events. This has once again aroused public concern. People want to know whether the private economy of Zhejiang in the crisis is still competitive.

The famous hardware city in Zhejiang promoted the rapid development of the hardware industry. The development of the hardware industry has experienced a whole process from birth to death, from passive to active process, resulting in the development from simple to diversified, the formation of industrial cluster bases between regions, the advantages of industrial clusters is to promote the hardware industry The rapid development of the regional economy has shown 'ethnicity'. According to personnel in the industry, in Yiwu's “small commodities capital”, after the Spring Festival this year, foreign customers have increased significantly. The number of foreign businessmen who came to the Yiwu market in March reached 27,000, which is an increase of 138% from the previous month. In the first half of the year, the number of resident foreign companies in Yiwu City reached 2,400, an increase of nearly one third compared to the same period of last year. The city's foreign trade exports grew by 6.72% year-on-year, more than 20 percentage points higher than the national average.

The rapid development of the hardware industry, some traditional old models must be eliminated, and some new models of the pc sunshine board are constantly exploring. To provide access to the hardware industry, it is necessary to tap the industrial value of the hardware industry to find new business models. Luo Baihui, a specially invited researcher of China International Economic Development Research Center, after studying Zhejiang's private economy, discovered that the future development of the hardware industry needs to change three business models:

One of the hardware business models: Brand model: Establishing a business model by building a well-known brand, there are many hardware companies in the hardware industry that establish business models through brand management. Luo Baihui believes that the brand is a magic weapon for hardware companies to capture the market. Without a good brand, there will be no good development in the future.

The second part of the hardware business model is the technology model: the business model is established through advanced technologies, and some hardware companies with high gold content have explored the business model through the introduction of advanced technologies or independently innovative technologies. Pc sunshine board The world hardware industry has fierce competition. Whoever has advanced technology will have the core competitiveness. The technology model is also gradually applied in some high-tech hardware companies.

The third of the hardware business model: reconfiguration mode. Like the reorganization of the steel industry, the hardware industry is rapidly upgrading its industry, planning a reasonable market structure, and hardware companies can also try to restructure and merge the alliance. Soon there are several well-operated European and American auto parts companies planning to look for domestic companies to acquire or join in learning technology, participate in management team integration, and share order resources. This is undoubtedly a rare opportunity for domestic investment companies and private companies looking for foreign trade opportunities. .