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In June this year, the EU aimed anti-dumping targets in the Chinese ceramic tile industry. This is the largest anti-dumping investigation conducted by overseas markets on Chinese ceramics after India, South Korea and Vietnam. It shows that global trade protectionism is in the post-financial crisis era. The reality that is still prevalent. In terms of domestic sales, affected by the central government's macro-control of the real estate market, the sales of new homes in the real estate market in the first half of the year showed a significant decline. As a downstream industry of real estate, the overall sales of the ceramic industry also showed a significant decline this year. Some enterprises were forced to pledge their products to banks to obtain loans due to the impact of cash flow. Under the severe situation, how to maintain stable and healthy development of enterprises, even reverse The city has become a watershed to test the strength of major companies.
Yesterday, Longqiang, general manager of Foshan Langgao Ceramics Co., Ltd. announced at the 10th anniversary of the establishment of the company and the 2010 National Distributors Conference that on the basis of fully mobilizing the large R&D and design capabilities of the top 10 production bases in China, such as Sanshui and Henan. In the first half of the year, it will introduce series of high-end products including microcrystalline stone and fully polished glazed antique bricks to seize the middle and high-end markets of domestic first- and second-tier cities.
It is reported that Langco Ceramics' sales in the first half of this year increased by 13% compared with the same period of 2009 in the downturn of the industry. Among them, the growth of medium and high-end products is the fastest.
Foshan ceramic enterprises accelerate the pace of expansion
The aftermath of the EU anti-dumping investigation was over, the real estate sales were sluggish, and the ceramic industry was in the off-season. Foshan ceramics enterprises chose to attack the market. Yesterday, Foshan Langgao Ceramics announced that it will force the domestic high-end ceramic tile market to seize the commanding heights of future industry development.