Brand promotion and new product promotion in the furniture industry have shown a storm. In the previous year, perhaps only a dozen new products had selling points. Now the changes are relatively large. In the bedroom , living room , dining room , study , kitchen, In terms of various office furniture and other furniture categories, in terms of quantity, there are probably hundreds of new product promotion within a year. For example, in the case of Aiyi wardrobe, dozens of wardrobe products of various trend styles were launched this year; Speaking of it, basically most of the furniture of enterprises has its unique value in design, technology or function. However, among the many furniture products, there are often only some of them that can become the stars of the year, and most of them are ultimately unsightly.     It is this fiercely competitive state that has focused more attention on promotion. At present, there are many promotion methods in the market. The key issues are how to choose, how to choose, how to combine, and how to mature. Effective promotion of links in the promotion channel. One is how to choose and how to combine conventional promotion forms such as TV advertising, outdoor advertising, print advertising, DM direct mail, online advertising, search marketing, etc. On the other hand, it is on F4 topic marketing, FEA integrated marketing, FEAVA flying integrated marketing How to choose and innovate in various strategies such as communication and endorsement marketing F2 model; the third point involves creative issues, such as advertising words, design of advertising pictures, shooting of advertising videos, themes of storefront activities, creativity of online advertising, Topic ideas, event ideas in FEA , ideas for online activities, ideas for specific promotional content, etc., and these ideas must accurately spread the value of the brand, the value of the product, both for the target consumer to see, interested in watching or Reading, but also to enable consumers to generate interest in further understanding and purchase.     It is these details that test the wisdom of marketing people in the furniture industry. In the long-term planning and execution of marketing projects in the home building materials industry, the F marketing communication system created by Yingdao Consultants has been successfully applied in more than 50 successful applications in ceramics, sanitary ware, coatings, small household appliances, software and other industries. F4 topic marketing, FEA integrated marketing, FEAVA flying integrated marketing communication, and endorsement marketing F2 model are the main components. The focus of marketing communication is brand promotion and sales promotion.     Taking F4 topic integrated marketing communication as an example, "4" represents four promotion indicators: media coverage and communication volume; work creative quality and media recommendation, reprint volume; target audience's browsing volume, participation and interaction volume; search engine Crawling volume and the dominant position of search results, give full play to the audience aggregation and authority value of mainstream media, fully exploit the crawling function and extension effect of search engines, get good performance of search results, and ensure the continued dissemination of promotional information, Systematized, three-dimensional, and progressive layers of marketing strategies will fully ensure the realization of the promotion effect.     In the FEA integrated marketing communication system, "Focus" , "Event" , and "Activity" represent " topic " , " event " , and " activity " , respectively, based on brand and product value analysis, through a variety of topics and events , The combined use of activities, continuous development, and relying on a variety of Internet communication platforms and channels, using text, pictures, sounds, animations, videos and other forms to carry out diversified creation of promotional content, mass delivery, interactive participation and Viral transmission, infinitely expanding the reach of the target audience of brand and product information, deepening the brand and product impressions in the target audience, forming in-depth communication with the target audience, and inducing the target consumer group to have trust in the brand and interest in the product, Form a purchase intention and promote purchase behavior.     In this method of promotion, three elements are brought to the extreme. One is the analysis of the value of corporate brands and products. Previous marketing planning companies have done more in this regard. In the era of new media marketing, this work method needs to be more played. To a new level, especially for the habit of online communication and new consumer groups; the second is to promote the creativity of content, this space has no limit, you need to achieve the highest level in order to have leading results, such as text level, hard advertising Creativity, online content seduction and visual charm, etc .; three is an effective combination of communication channels, there are many such channels now, media, communities, blogs, Weibo, video, email , IM, etc., up to dozens, but Not everyone knows which channels are conducive to maximizing the value of promotion.       Since this year, Win Road Consultants has completed the construction of home building materials project center and FMCG project center, and has won more than 20 projects in the home building materials industry in the F series marketing system cooperation, including some industry first-line brands, according to The current effect evaluation, the feedback is still quite good. For the new media marketing in the furniture industry, the F marketing system mainly composed of F4 topic marketing, FEA integrated marketing, FEAVA flying integrated marketing communication, and endorsement marketing F2 model will inevitably show its amazing charm. Deng Chaoming believes that furniture brand marketing has entered the F era and is coming. For more furniture information , go to http://news.gojiaju.com/ Hammer And Axe,Mini Claw Hammer,Steel Axe Head,Fire Fighting Axe SHAOXING SINO IMPORT & EXPORT CO.,LTD , https://www.sxsmarto.com
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The F-Fighting of Growing Furniture Brand Marketing