Application of "Dupont Law" in Food Packaging Design

A survey by DuPont, the largest chemical industry company in the United States, showed that 63% of consumers buy goods based on their packaging. This discovery is the famous "Dupont Law." According to a report by the British market research company, women who are generally shopping in supermarkets are attracted by exquisite packaging, and the purchases usually exceed 45% of the planned purchases at the time of entry. It can be seen that in addition to the inherent quality of goods, producers and operators must also pay attention to the external quality of goods (shape and packaging of goods).

How to stand out in a modern market where competition is fierce and sales patterns continue to evolve? In addition to relying on product innovation and high-quality, fast service to win the business, packaging is increasingly important. From the market point of view, packaging is a form of product in the overall product, is an important part of the content, through which consumers can create a desire to buy, thereby stimulating consumption. A survey by DuPont, the largest chemical industry company in the United States, showed that 63% of consumers buy goods based on their packaging. This discovery is the famous "Dupont Law." According to a report by the British market research company, women who are generally shopping in supermarkets are attracted by exquisite packaging, and the purchases usually exceed 45% of the planned purchases at the time of entry. It can be seen that in addition to the inherent quality of goods, producers and operators must also pay attention to the external quality of goods (shape and packaging of goods). Packaging strategies vary widely, but their purpose is to attract and stimulate consumers' desire to purchase. Let's take a look at how "DuPont's Law" applies to food packaging to attract buyers.

Packaging strategies that highlight food specialty

This packaging strategy mainly uses packaging to highlight the purpose, nature and quality of food, giving customers a sense of convenience and time saving, and clearly brings added value and surplus use value to customers, and is highly favored by consumers.

1, sub-dosage packaging

It refers to a small package designed according to the consumer's habits. The contents are for one-time use only, such as instant noodles, teabags and the like sold on the market. It is very convenient for one-time use. Another example is Zhenjiang balsamic vinegar introduced similar oral liquid packaging, a box of 12, especially suitable for families who rarely cook.

2, transparent packaging and "window" packaging

Transparent packaging includes transparent packaging and partially transparent packaging. Through transparent packaging materials, some or all of the food products are displayed in the form of products, which enables buyers to directly see the image, color, and quality of foods, which can reflect the natural beauty of the products. It also facilitates customer identification and purchase. For instance, Jindi brand chocolate is packaged in a rigid transparent plastic box, and various types of chocolate in the box can be seen at a glance. Consumers can not help but express their enthusiasm. The sales volume has skyrocketed. The window opening package E? is to open a window in the packaging area and is sealed with cellophane or transparent film so that the best part of the product is displayed. In fact, food can be seen in full view, the window can be smaller, and if the president's brand of American ginseng, Cordyceps are all fixed in the window section, both beautiful and virtually increase the number of products in the minds of buyers.

As long as the package is good buy beads also buy

Reuse packaging can be divided into multiplexed packaging and multipurpose packaging. Reusable packaging can be recycled for reuse. Such as transport packaging containers, turnover boxes, soda bottles, beer bottles. Reuse packaging can greatly reduce packaging costs, save expenses, accelerate and promote the turnover of goods, reduce environmental pollution, and therefore, is generally welcomed by people. Multipurpose packaging After the goods are used, their packaging can also be used for other purposes. For example, a vase made of porcelain vases can be used as a vase after drinking, and can be packaged in plastic containers such as pistols, pandas, monkeys, etc. After the candy is eaten, its packaging can also be used as a toy. Therefore, it is very popular among children. A large number of facts have proved that as long as the design is novel, attractive, and reusable packaging with obvious use value or appreciation value, the customer is usually very willing to purchase.

Packaging and Advertising

Advertising is an important medium for communicating goods and consumers. In today's society, advertising is everywhere and plays a huge role. Making full use of advertising art is an important part of promoting sales. But how to link advertising with product packaging is a new topic for packaging designers. International regulations stipulate that cigarette makers must indicate on the cigarette box that “smoking is harmful to your body”. For example, the Crown brand cigarette says: "Smoking is harmful to your body - crown brand cigarettes are no exception." This is very easy to make people feel curious, and thus stimulate the desire to buy. From this we can see that the quantity of merchandise sold depends on several factors such as product quality, packaging and advertising. In the ideal sales approach, the role of packaging and advertising must not be underestimated.

In addition, we must pay attention to its suitable market environment while studying food packaging strategies. In China's current market environment, normal consumer behavior and abnormal consumer behavior coexist. The phenomena of high consumption and consumption that have emerged in recent years is an abnormal appearance of consumption. Reflective spending on packaging is one-off consumption and over packaging. For example, many foods and beverages unilaterally pursue the packaging of metal cans. What is more, they use leather containers to contain health care products, causing imbalances in the cost structure of the packaging and the foods they contain. To be sure, over packaging can stimulate sales to a certain extent, and it can bring benefits to enterprises. However, from an overall perspective, excessive packaging wastes social resources, increases sales costs, and increases packaging waste. Faced with the relatively poor realities of our country’s resources, we should attract the attention of the entire society. Enterprises should have the vision of development and long-term considerations; they should establish the concept of green packaging and enhance the awareness of ecological environmental protection; they should be simplified and “moderately” packaged. It can not only achieve the functions of the packaging, but also does not waste resources and facilitate recycling. Many countries in the world are now advocating "moderate" packaging, making packaging lighter, and many regulations have been introduced in succession. According to reports, in the United Kingdom, the degree of complexity of food packaging is limited by a certain amount in proportion. If it exceeds the limit, heavy penalties or heavy surtaxes will be imposed, forcing food producers to have to make use of simplified packaging. Therefore, in the development of food packaging, must not engage in sub-packaging and regardless of grades are always pursuing luxury high-end packaging, to prevent abnormal advance behavior in the packaging consumption.

To become a "mark"

The various packaging strategies mentioned above do not work individually, but are an organic unity. They are interconnected and mutually restrictive. When a company formulates a packaging strategy, it is only in accordance with subjective and objective conditions and in accordance with various possible changes that it can formulate an optimal packaging solution that adapts to market competition, and establishes key points during the operation to be flexible and flexible to achieve the purpose of winning the market.

In a word, the packaging in the modern market competition should emphasize the significance of commodity noumenon, interest, and market, and pursue the diversification and individualized stylized specific values, so as to balance the unsteady desires and feelings of the consumers' psychological structure. Packaging should be a driving force to promote consumer buying desires. The French sociology expert Jan Podtrière once said: “The object must be a sign when it wants to be transformed into a consumer product”. That is, in today's mature consumer society, what consumers are seeking is no longer a commodity as an article. Only by paying attention to the inherent quality of products and developing new products, we must pay attention to the strategy of commodity packaging and constantly explore in order to make our own. Products are invincible in the fierce market competition.