Explore the secrets of Alessi's success

Founded in 1921, Alessi is a world-renowned home furnishing design manufacturer. It has always focused on originality and lifestyle. It is convinced that even if it is small, it is a great crystallization of creativity and technology. It has become a well-deserved leader in the field of industrial design. It has always been praised as “design factory” and “dream factory”. Some people even think that the Italian design since post-modernism is not Alessi. Today, the Alessi brand has become synonymous with taste and art, and is sought after by fashion trendsetters all over the world.

Alessi's head, Alberto Alessi, wrote in 2003 in The Dream Factory: Alessi since 1921: "The real design is to impress people, it can convey emotions, bring back memories, surprise people, good The design is a poem about life, it will bring people into a deeper level of thinking." In the eyes of Alberto, Alessi is more than an industrial product, but a piece of "replicated art." Indeed, at the Museum of Modern Art in New York, the Louvre and the Centre Pompidou in France, and the Tate Modern in London, there is a collection of Alessi classics, and Alessi itself was in Enna, Sicily in 1998. The small town has established its own museum and is open to designers, journalists and scholars. Alessi This design kingdom is so sacred and mysterious in the eyes of Chinese designers. We are always eager to understand what makes Alessi so successful and learn his successes to guide our design creation. Today, someone finally opened the sacred palace door of Alessi for us. He is the famous Italian designer Davide Ciarloni. Davide has a deep knowledge of computer-aided design. He has served as a project implementation consultant for Alessi. He has a deep understanding of Alessi. He has participated in many product design processes that have been regarded as design classics. The industrial design in Alessi. In DreamWorks, Davide worked with many of Alessi's renowned industrial design masters to define specific details of the product and guide the industry's developments. During the period from the second half of 2008 to the present, Davide has come to China several times to discuss the development trend of industrial design and exchange design experience with Chinese designers. Due to the working relationship, the author has a close relationship with Davide. Through contact with him, we began to understand Alessi's great design kingdom, share the world-famous classic design, and have the privilege of a secret to its success. Always apply the most advanced technology to constantly subvert its creative ability.

Since 1993, all of Alessi's products and molds have been designed using 3D systems. Today, Alessi's R&D department uses state-of-the-art CAS/CAD technology, and the integrated application of these technologies greatly facilitates R&D capabilities. First of all, CAS/CAD technology is the core of Alessi's work implementation. For many years, they have been using ThinkDesign software to design. With the powerful features of ThinkDesign, CAS/CAD system can meet the various design requirements of the project. ThinkDesign is the first truly full-process design software in the world. It can be applied to product design, engineering and mold design, and has a full lifecycle management system (TD PLM) that supports back-end design data management. Alessi's design data from the beginning of the project to the final design can be completely retained. In view of Alessi's long-term implementation experience, Davide reproduces the general process of Alessi's CAS/CAD technology throughout the product design, and can also call this process "Art to Part."

Alessi's "Art to Part" process

According to Alessi's "Art to Part", the design is roughly divided into three phases: Style, Design, Engineering. The first stage was conceived by the creative founder Stylist, giving some creative sketches full of creativity and imagination, mainly expressed in hand-drawn renderings. ALESSI has worked with more than 200 design masters over the years and has designed numerous works. Among the most famous ones are Ettore Sottsaaa, Richard Sapper, Achille Castiglioni, Aldo Rossi, Michael Graves, Massimo Morozzi, Philippe Starck, Stefano Giovannoni, etc. Countless.

After the designer completes the idea, he will give his creativity to Designer. There is also MD (Mold Designer) in the country. He is responsible for transforming the flat idea into a three-dimensional model. In fact, the nature of his work is to do everything possible to satisfy the realization of Stylist's creativity. So his job at Alessi has a special called CAS (Computer Aided Stylist). The designer's imaginative idea can be achieved very well. At this stage, Designer needs to be confirmed by the designer after initial three-dimensional creation. These designers are often free to work, many are not even in Italy, usually He will set a day to specifically come and confirm with Designer. At this time, when the collision of thoughts sparks, the designer will have many unique ideas that require Designer to implement it, or will temporarily create some ideas for Designer modification. This is a very serious test for Designer. In many cases, Designer can't realize it very quickly. The designer's scheduling and design cycle also don't allow Designer to spend a lot of time thinking about how to implement this modification. In the case, designers are often filled with regrets and helplessness. The core technology of ThinkDesign, GSM (Global Shape Modeling), solves this problem well. GSM provides flexible and creative design modification capabilities, enabling user-defined target-driven precision control, automatically maintaining design integration with all other related product parts, allowing designers and customers to easily evaluate multiple designs.

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