How Do Ceramic Brands Make Soft Communication

Ceramics as a low-concern consumer industry, if used in the transmission mode of the storm, often do not achieve the desired results. However, once consumers have purchase needs, their involvement is several times faster than fast-moving consumer products. Therefore, when consumers enter the high-intrusion mode, they can see a lot of information related to bathroom brands on the Internet. It's very important. With the rise of new media such as WeChat and Weibo, soft communication is even more important, but it is not an easy task to do a good job of soft communication. To do a good job of soft communication, we must grasp the following principles.

Soft communication must be combined with the core ideas of the brand

Soft communication is an important tool for displaying the brand's soft power, mainly through brand story, decoration diary, after-sales service, sales process and other story records for brand communication. Its mode of communication is more humanistic than hard and broad. As a ceramic brand, it must have its core position. Jiuzheng Building Materials Network believes that, in general, soft communication should be closely related to the core positioning of the brand. Through continuous and continuous dissemination, the core ideology of the brand will be repeatedly described, leaving consumers with a certain brand memory and generating consumer spending. When you need it, you can think of it for the first time.

Soft communication needs to be readable

The most fundamental difference between soft communication and hard communication is that soft communication has affinities that are hard and broad. Relative to the hard-to-force forced communication, soft communication is mostly story-based, so that consumers are willing to read. The most important thing here is the narrative of soft content. If the soft article is based on the real feelings of consumers and brand factors are embedded in it, this kind of information is often more able to impress consumers.

Soft propagation requires multiple forms of link window

With the rise of new media marketing tools, the access window for communication is very important. Like "You From the Stars," it has successfully used APP fixed-point links and pushed according to the individual needs of each consumer. The viewing rate, to a certain extent, explains the importance of the link.

At present, WeChat is changing people's reading habits, and the “handheld family” has become the name of modern young people. In this case, although the soft dissemination of ceramic brands is published on some industry websites, official websites, and even print media, the effectiveness of the proliferation of mobile Internet technologies will be greatly reduced if they are not disseminated. Therefore, no matter how attractive the soft-media content is, it is also necessary for these new media to achieve a wider range of brand proliferation.