Bamboo flooring faces the embarrassing situation of increasing consumer awareness is the way out

In the Chinese market, bamboo flooring is still a relatively young word, but bamboo flooring has been accepted and approved by many people abroad. Due to the low awareness of bamboo floors in China, bamboo flooring companies are mostly exported. Bamboo flooring in China is facing an embarrassing situation.

Industry development is not standardized According to a bamboo flooring brand dealers, bamboo flooring market price is about 200 yuan / square meter, some of the more personalized wallboard prices. “Bamboo is cool in winter and cool in summer, and its wear resistance is better. It feels good. With our after-sales service, I think that buying a bamboo flooring is much more cost-effective than buying solid wood flooring. It is more durable and environmentally friendly than strengthening flooring. Low carbon."

The dealer also pointed out the embarrassing situation of the bamboo flooring market. Bamboo flooring was priced higher than the laminate flooring due to process reasons, and it was lower than solid wood flooring. "Now dealers who do bamboo flooring do not have laminate flooring and parquet, Most of the consumers who visit home stores are fortified or have solid wood flooring, especially bamboo flooring, such as a store with 10 floor shops and 8 companies with solid wood or engineered wood flooring, and they may talk to consumers. Bamboo flooring is not good and misleads consumers."

Some professionals say that at present the bamboo flooring industry is not standardized, and now the bamboo flooring industry has formed some brands, mainly in Jiangxi, Zhejiang and other places. The competition in this market segment is also fierce. The price war between brands has forced companies to Reduce production costs, thereby ignoring product quality and branding. Bamboo flooring has a good prospect of development, in line with the concept of low-carbon environmental protection and sustainable development, so bamboo flooring companies and businesses should increase media promotion and popularization, so that more consumers accept the concept of environmentally friendly consumption.

Environmental protection and low carbonization of the floor The bamboo resources in China are mainly distributed in the provinces of Fujian, Zhejiang, Jiangxi, Jiangsu, Hubei and Anhui south of the Yangtze River. Bamboo forest area and production rank first in the world. About 90% of the world's bamboo is distributed in China. It has excellent performance and high value in bamboo.

At the moment when environmental protection has become the world's theme, bamboo flooring has begun to play an environmentally friendly brand. Environmentalists believe that bamboo is more environmentally friendly because it is the fastest growing plant in the world and its growth rate is twice that of trees. Compared to ordinary trees, 15-year and 20-year growth cycles, bamboo can only grow for three to five years. to make. It can also be regenerated after felling. For the lack of wood resources, bamboo is a good material. In the long run, due to resource constraints, solid wood flooring will become a luxury for a few people, and bamboo flooring is expected to become one of the main products for the development of home improvement flooring.

In addition, it is not the merchant's introduction of bamboo flooring that “cool in winter and cool in summer”. In fact, due to the low coefficient of thermal conductivity of bamboo, it will feel more comfortable to walk barefoot on any season. In terms of stability, bamboo flooring shrinks and swells less than solid wood flooring.

Bamboo products are also common in our lives, such as bamboo mats and bamboo cutting boards. Reviewing the development of bamboo flooring in recent decades, bamboo flooring is still unfamiliar to consumers, even though bamboo flooring is prosperous in China.

At the Shanghai Flooring Exhibition in March last year, many people were surprised: Bamboo can also be used as flooring, and even bamboo flooring with imitation wood grain texture! Many consumers are unfamiliar with bamboo flooring and are concerned that bamboo is susceptible to cracking and deformation. The floor is only out of curiosity. The real consumers who are willing to try bamboo flooring are few when they are buying, and they still need the constant guidance of businesses and brands.

Zhang Qinli, the deputy secretary-general of the Bamboo Industry Professional Committee of the China Forest Industry Association, said that there are national standards for bamboo flooring and there are many large-brand enterprises. For the current bamboo flooring, she thinks it is mainly because the early bamboo flooring was sold abroad. The manufacturer ignored the domestic market. Although it has begun to expand into the country in the past two years, it has not made much publicity. For product quality, she said that many bamboo floorings are exported abroad and the quality is guaranteed.

The unique bamboo culture complex in China The bamboo flooring industry in China started out as an exporter. The reason why the market can be opened abroad quickly is not only because of the low price, but also because it is sought after as a unique Chinese cultural heritage.

China was once hailed as "the country of bamboo civilization." Mr. Dongpo said: "I would rather eat without meat, and I wouldn't live without bamboo. People in China love bamboo. Because of their high profile and hollow core, they use it as a metaphor for gentlemen, representing Gao Jie. And tough character. Literati writers always express their own works and feelings. This spirit has gradually become an expression of an elegant and decent life style in today's society.

In the historical and cultural development of China, bamboo is combined with numerous Chinese cultures. Rich cultural heritage is the unique characteristics of bamboo flooring, but also worth promoting. Therefore, bamboo flooring companies and businesses should jointly create such a culture in the competition, upgrade the industrial chain, and develop new products so that the general public can understand and accept bamboo flooring with rich Chinese cultural characteristics.