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Mao Zhongwen, deputy secretary-general of the Engineering Machinery Industry Association, who is responsible for drafting the plan, is also the compiler of the five-year five-year industry development plan for the construction machinery industry from the "seventh five-year plan" to the "11th Five-Year Plan". He said in an interview with reporters that "Planning" The industry will be encouraged to reorganize mergers and acquisitions, eliminate backwardness by market competition mechanism, and control the approval of land use and engineering construction projects for low-level redundant construction projects. By the end of the "Twelfth Five-Year Plan", the sales scale of China's top 100 engineering machinery enterprises should reach more than 85% of the whole industry, and strive to train large enterprises with competitive and innovative capabilities to become internationally renowned companies of aircraft carriers.
According to Mao Zhongwen, the sales volume and sales of construction machinery in China have become the world's first. From January to July this year, sales of eight major models increased by 67%, and sales increased by 63%. It is expected that the whole industry will grow this year. More than 30%, exports are expected to reach 8.5 billion to 9 billion US dollars.
Restrict
Regulatory blanks are too low
In the numerous corporate newspapers just released, the construction machinery industry is undoubtedly the most dazzling sector, and the industry's experts are also amazed by the unexpected growth in performance. In fact, the industry has maintained rapid growth since 2006, with an average annual growth rate of 24.7% from 2006 to 2009. In 2005, the import volume was 3.064 billion U.S. dollars, and the export volume was 2.94 billion U.S. dollars, which was basically flat from the deficit. By 2008, the import value rose to 6.061 billion U.S. dollars in three years, doubled; the export volume rose to 13.422 billion. The dollar has increased by 356%.
However, Mao Zhongwen told reporters that although the development momentum is very good, there are still many weak links in the construction machinery industry, and there are domestic and international multi-faceted constraints.
First, the most serious problem lies in regulation and standards. Due to the low standards and the lack of supervision, a considerable part of the approximately 3.5 million construction machinery currently in operation in China belongs to the eliminated or scrapped products. Private transactions are serious and tax evasion is not uncommon. What is even more shocking is that due to unsupervised and domestic market demand, a large number of second mobile phones are dumped in China, and China has now become a distribution center for the international inferior mobile phone market.
In addition to the international inferior two mobile phones, many domestic enterprises with agricultural machinery licenses, small and simple construction machinery produced, but used in industrial projects, a large number of construction machinery teams in Shandong, Jiangsu, Hebei and other. They not only severely exceeded the energy consumption, noise and other indicators, but also wore the coat of "agricultural engineering machinery" to receive state financial subsidies and enjoy sales tax concessions, which not only disrupted the market, but also contradicted energy conservation and emission reduction, and also buried potential safety hazards. Mao Zhongwen said, "Simple small construction machinery that serves the three rural economics must strictly adhere to the product quality, safety, environmental protection and other regulatory standards, and establish a threshold for entry into the market. All machines used should have files, household registration, and clear time for scrapping. A mandatory elimination system should be established to maintain the healthy development of the industry."
Another problem in the construction machinery industry is that key component manufacturing and core technologies severely constrain industry development and industrial transformation. At present, the key supporting components of construction machinery are seriously in short supply. The key components for high-end technology mainframe products are almost entirely imported. “Some internationally strong enterprises are not given or limited supply due to the consideration of domestic industrial safety. , delayed delivery and other ways to card our neck." Mao Zhongwen said without anxiety. It is understood that today, the intellectual property protection of China's construction machinery industry is very weak, and open and undisclosed infringements between enterprises have occurred from time to time. The parts industry is more serious, and almost 90% of companies are keen to imitate.
In addition, there is a problem of low-level homogenization and disorderly competition in the construction machinery industry, resulting in overcapacity and low-quality and inefficient products circulating in the market.
planning
Sales scale and product added value double growth
In response to various problems in the construction machinery industry, the main theme of this "Twelfth Five-Year Plan" is to adjust the structure and transform the growth mode. According to the domestic market demand and the development forecast of the international market, the sales scale of China's construction machinery industry will reach 900 billion yuan by 2015, with an average annual growth rate of about 17%, of which exports account for about 20 billion US dollars. The largest exporter of international construction machinery. At the same time, the technical added value of product sales will be further improved, and the growth rate of 20% will be reflected in the increase of the added value of product technology.
The international construction machinery manufacturing industry is mainly concentrated in North America, the European Union, Japan, and China. From 2002 to 2009, China's growth was the strongest, with sales increasing by 379%, followed by the EU and Japan, which increased by 54.46% and 78%. From the perspective of exports, Japan and the EU are the major exporters, but China's export growth is the most prominent. In 2008, exports increased by 17.8 times compared with 2002, accounting for 18% of the international circulation, becoming a major exporter of international construction machinery.
From the perspective of market demand, the largest demand is China. From 2000 to 2009, China's market share increased from 7% to 47.71%; Western Europe dropped from 30% to 14.47%; North America market dropped from 36% to 12.37%; Japan The market dropped from 15% to 3.8%. Excluding the impact of the financial crisis, it is still visible that the Chinese market and other emerging markets such as India, Brazil, and Russia are becoming the main markets for the development of international construction machinery.
“The market demand for construction machinery and the scale of investment in the whole society are two brothers.†Mao Zhongwen said in an image, “The market demand and investment scale have a regular strain relationship over the years, according to the growth of fixed assets investment in the whole society during the 12th Five-Year Plan period. The average rate should be controlled at 20%. This analysis shows that the market demand for construction machinery in China will reach 851 billion yuan in 2015."
It is reported that "Planning" will guide the development of construction machinery product structure to the middle and high-end direction, vigorously increase the proportion of independent intellectual property rights, and limit the entry of low-end products into the market through environmental protection emission, safety, energy consumption and other technical and regulatory standards. Products with poor performance and safety hazards should be strictly regulated, and the proportion of high-end products should reach a certain level during the “Twelfth Five-Year Plan†period.
Focus
Adjustment structure and independent innovation
It is understood that the "Plan" will encourage industry restructuring and mergers and acquisitions, eliminate backwardness by market competition mechanism, and control the approval of land use and engineering construction projects for low-level redundant construction projects. According to the "Planning" goal, by the end of the "Twelfth Five-Year Plan", the sales scale of China's top 100 engineering machinery enterprises should reach more than 85% of the whole industry, and strive to cultivate large-scale enterprises with competitive and innovative capabilities into an internationally renowned aircraft carrier type. the company.
From the perspective of specific enterprises, Xugong Group, Zoomlion (000157) and Sany Heavy Industry (600031) all plan to achieve sales revenue of more than 100 billion yuan in the last year of the "12th Five-Year Plan". Liugong (000528) shares and Shandong Heavy Industry Group set the sales target at the end of the "Twelfth Five-Year Plan" to 50 billion yuan. The sales of 11 large-scale enterprises of other large enterprises such as Xiagong and Longgong are expected to reach 600 billion yuan in 2015, accounting for more than 60% of the industry.
Mao Zhongwen said, "It is necessary to implement original innovation, integrated innovation, introduction, digestion, absorption and innovation as an important goal, and strengthen the construction of innovative R&D systems for basic technologies and key supporting components, such as some common technologies. It is recommended to select excellent projects through competition. Formulate specific special plans in line with the development of the market economy, and include the key support development targets of the Ministry of Industry and Information Technology and the Ministry of Commerce during the 12th Five-Year Plan period."
Mao Zhongwen also said that in the "Planning" discussion draft, it is recommended to adjust the support direction and support of the national fiscal policy and industrial policy. In addition to the tax rate adjustment of the whole industry, increase the preferential tax rate for energy-saving and emission-reducing products. It is recommended that the equipment manufacturing industry structure adjustment catalogue defines the principle of expression of encouragement, restriction, and elimination of products to the laws, regulations, technical standards, and industry standards in the relevant product areas. At the same time, accelerate the revision of industry and product technical standards, gradually integrate with international standards, and highlight technological progress and innovative development ideas.
In the first half of last year, many construction machinery company salesmen were still worried about the downturn, but in the first half of this year, this "cloud" has disappeared.
Tomorrow (August 27th) is the last semi-annual report of Liugong (000528) (000528.SZ), the last listed company of the eight major construction machinery companies. The company had expected net profit of about 896 million yuan in the first half of the year, up 142.46% year-on-year. Prior to this, the other seven listed companies have each submitted a beautiful answer sheet.
Few industries can collectively present such performance. Guo Yaling, an analyst with CITIC Securities (600030), believes that the boom in the construction machinery industry in the first half of the year clearly exceeded market expectations. This unexpected growth was mainly due to the lag effect of “four trillion†investment, high growth in real estate investment and gradual recovery of exports. Superposition factor.
Xiagong shares (600815) a salesperson told the "First Financial Daily", "the sales in the first half of this year is significantly better than the first half of last year, some varieties are in short supply, and the sales situation in the first half of last year was too bad, but last year The first half of the year is still a lot better than the end of 2008."
According to data from China's construction machinery industry, sales of excavators, truck cranes, loaders and bulldozers increased by 98%, 50%, 65% and 86% respectively in the first half of the year, with sales of concrete machinery in the first half of the year exceeding the full year of 2009. Sum.
In the first half of the year, the construction machinery industry completed a total output value of 214.589 billion yuan, a year-on-year increase of 60.46%; the export delivery value of 8.336 billion yuan, the year-on-year growth rate increased from 2.68% in January-February to 49.68%, the growth rate ranked first in the machinery industry, Presenting the best level of history.
For the substantial increase in performance, the explanations of various listed companies are almost all due to the strong demand in the domestic construction machinery market.
Wang Changjiang, special adviser of China Hydraulic Pneumatic Sealing Industry Association, believes that the operation of the construction machinery industry in the first half of this year is beyond the expectation of many people. "Even if many companies work overtime to produce, the market is still insufficiently supplied. ."
Wu Hua, an analyst at Industrial Securities, also conducted research and concluded that regional sales are indeed very popular, especially in Xinjiang and Sichuan. Many of the infrastructure projects that have been laid down have just started, and the demand for equipment is large. Part of the start of the affordable housing and low-rent housing offset the decline in commercial housing.
Wu Hua believes that the sales volume of various construction machinery products in the second half of the year is still good. The overall sales volume and revenue in the second half of the year are more likely to grow than the same period last year.
Guo Yaling expects that the construction machinery industry's sales for the whole year will be 439.3 billion yuan, a year-on-year increase of 25%. The total sales in 2011 was 517.3 billion yuan, an increase of 18%.
As market demand continues to grow substantially in the next few years, companies are trying to expand capacity. Zoomlion (000157) said that the company had invested 3.072 billion yuan in the first half of the year to invest 3.05 billion yuan for the promised investment projects. In the second half of this year, the company will speed up the capacity increase and actively build and expand production capacity.
On August 20, Liugong also announced that the company plans to issue no more than 150 million shares at a price of not less than 20.61 yuan per share, raising funds of no more than 3 billion yuan, for an annual output of 10,000 construction machinery projects, etc. 5 projects and supplementary liquidity.
Although a number of listed construction machinery companies are “roughening their efforts†to increase production capacity, asset yields may decline after capacity increases. Wu Hua warned that the overall ROE (return on net assets) of the construction machinery industry will show a downward trend from the perspective of the next three to five years.
Wang Changjiang also warned that the future development of China's construction machinery industry will face six major crises such as cost, technology and environmental protection.
The rapid growth of the Chinese market has also attracted the attention of international giants.
On August 24, Doug Oberhelman, who just took over as Caterpillar’s ​​chief executive, said in an interview that although some US companies are afraid of competition from low-cost products in China, Caterpillar is willing to meet this challenge, the company is in China. The ratio of business income to total global income has remained at around 5% for some time, until it began to climb two years ago. He set the goal of making Caterpillar the top brand in the industry in China by 2015.
In addition, Swedish heavy industry giant Sandvik has also accelerated the development of the Chinese market. The latest initiative is to set up a research and development center in Shanghai, which will account for 15% of its global R&D capacity. “This will shorten the product development cycle and shorten the customer's development cycle. Distance," said Bodrum, president of Sandvik East Asia. Bo Ruyu is not willing to disclose the operating figures for the first half of the year, but he said that China's mining machinery industry is expected to maintain a 15% growth this year. Sandvik's growth rate is twice the industry average growth rate.
The 12th Five-Year Plan for Construction Machinery encourages mergers and acquisitions or promulgation in October
The reporter was informed on the 26th that the “Twelfth Five-Year Plan†(hereinafter referred to as “Planningâ€) of the construction machinery industry has completed the first round of revision according to the revised opinions of the Ministry of Industry and Information Technology. It was discussed at the Construction Machinery Industry Association on the 26th and reported to the Ministry of Industry and Information Technology and the Ministry of Commerce. Discussion is expected to be officially promulgated in October this year.