How can a private shoe company get out of the "death circle"?

As the saying goes; bystanders are clear. Here, the author has taken the development history of Wenzhou small and medium-sized private shoe enterprises for shoemaking that has been witnessed for more than 10 years as a lesson. Let's explore together how some private enterprises in Wenzhou have formed the “circle of death”.

As we all know, many small and medium-sized private shoe owners are developed by family clashes. When they are on the way to success, although they are now seeing their appearance, there is a large group of friends in society, but behind it is real. The great hardships have been paid. With the continuous expansion of capital, the scale of the company has also expanded step by step, and the market reach of the company's products has gradually penetrated into different regions and different levels of the crowd target. The relationship between the enterprise supply chain is also In the constant occurrence of qualitative changes. Facing the promotion of corporate branding, the implementation of refined management, the introduction of management talents, and the refinement and development of corporate culture, these have clearly told the corporate bosses that the family members' capabilities are far from being fully satisfied with their previous roles.

Why is a clear and simple reality that the executives of small and medium-sized private shoe companies cannot let it go?

I. "The company is my" obstacle to individual development thinking

In China, there is a culture called secular culture. The people's psychology of seeking prosperity and keeping the rich is vividly expressed in this culture, just as some families seek to delay men's development. Most of the small and medium-sized private shoe owners come from farmers, and there is not much cultural foundation, small farmers can not do without a "pro" word, they believe that the world is laid by our relatives, wealth is my personal, only Since the family called loyalty and gave it to outsiders for management, they naturally felt uneasy.

After an activity program came out, it was the boss who had approved the boss to participate in the project, or he had criticized the team. The result is that unless your professional manager will play karate and solve the needs of employees' survival, work, and culture, When it comes to investing, some bosses feel distressed as they dig graves.

What is even more important is that many small and medium-sized privately-run shoe companies manage only the punishment, and punishment is not standard. The more punishment is, the more the boss likes. There is a shoe company boss, every employee a few days before and after wages are scratching his eyes, anger, the office of all large and small must be no reason to give it a try again, to explore the reason is to send a salary very heartache, to Hair fire to relieve the itch.

Second, my site "my people" is the master

In many small and medium-sized private shoe enterprises, the main officials of various departments or the all-out bosses, or the assimilated outsiders with “pseudo-military” faces, are arbitrarily dismissing non-my-family employees or outstanding professional managers. Although these people do not have any business ideas, development ideas, management measures, implementation methods, and moral cultivation, they can always negate the collective wisdom of a department when they act, even if the company has hired a professional. Managers, these uncles or accomplices who saw the rudder were tofu in the dust and could not be beaten.

Third, only the boss will be the "personal heroism"

Chinese-style management can quickly open up the domestic market, and it hopes to build more internationally-renowned brands. But why aren't many small and medium-sized private shoe companies taking the world's international strong brands? Because advanced processes and systems cannot be cultivated in small and medium-sized private enterprises, they are only placed on the edge of China’s secular culture. This is one of the main reasons why many small and medium-sized private shoe enterprises cannot smoothly advance their international standards. In fact, many small and medium-sized enterprises Private shoe enterprises are also actively implementing rules and regulations and work processes. However, the boss does not give the right to the job. Some bosses want horses to run well, and the horses do not eat grass.... People are not immortals, they have no right to It is difficult to do a bit of work, but the boss will have some positive colors, but if the boss's will is out of the changing market environment, this is a circle of death. Therefore, many companies have little growth. This is often caused by the boss's traditional personal will. It also reflects the Chinese people's selfishness and self-interest. The boss induces cadres to go to the wrong direction and abandons the passion for management and employee entrepreneurship.

The sole proprietorship of small and medium-sized private shoe enterprises will easily form a circle of family circles, geopolitical circles, and friends. Individual will will be used instead of processes, systems, and standards. The “system” will be treated as “absolute” and excessive short-term interest will be pursued. Continuing to grow bigger and stronger in the main business, management cannot keep up with the changes in the market, and some private companies have come to the end or bottleneck. In fact, they have also fallen into the "grave" that they had long dug. (The management philosophy is backward and only the owner will. Family management, blindly taking “gold” in different industries, etc.), but the private enterprise caused by the boss's will is short-lived is the owner himself has dug a burial pit that is “the circle of death”.

Of course, small and medium-sized private shoe companies have some excellent open-minded bosses. Their role and behavior are the example and gravity of Chinese private enterprises.

For example, the sample cards of the Wenzhou shoe companies clearly tell us a living example. All enlightened business owners grow up, such as O'Connell, Hung Hom, etc. The reason why they can grow up healthily is They dare to lay their hands on the shelves, dare to break the family circle, dare to give full play to the enthusiasm of all cadres and employees, and dare to bear the responsibility of sharing the benefits with their employees. Because, the CEOs of these companies have the same strong sense of social responsibility as the brand of his company. Personality casts the brand and casts it into their brilliant career.

With the lion's ambition, they will eat meat; only the sheep's state of mind can only eat grass, there are many second-generation successors in the shoe business, are struggling to undertake the inheritance of the older generation; also have many agents Afterwards, after batch and zero approval and zero, channel sinking, chain monopoly route, in-depth line, focus on the market, we can see from various success or failure case analysis, the elements of small and medium-sized private shoe enterprises generally gather in the "swearing" boss , break through itself, from the constant innovation and pursuing process.

Small and medium-sized private shoe companies do not break out of "learning" and will die in "shoes"! Therefore, in the future hard work, do not be latecomers to "trace", to do later "overtake", we recognize the staged role of family-style management, without this process, there will be no take-off in the next stage of the enterprise Basic; we recognize the responsibility and cohesiveness of the family, without this sense of responsibility and cohesion, there is no original rich initial accumulation of the enterprise; we admit that many private entrepreneurs’ efforts to introduce talents do not have this kind of effort and they do not There will be the growth of a generation of professional managers or the road to entrepreneurship, but development often goes through several transformations, from the vulgar transformation of a vulgar businessman to an entrepreneur.