[2010 Jianbo Fair Express] The product is full of lively and lively

On the first day of the Guangzhou Construction Expo, the wallpaper exhibition area has already shown its unique appeal. The audience in the exhibition area is full of people, and the exhibitors also have their own unique ideas. The booths are combined with the characteristics of the products to make them beautiful and attract everyone's attention. Nature Group Yingrui Company set up a T-stage in front of its booth, allowing several models to wear evening dresses made of wallpaper to show their own “fashion wallpaper” concept, attracting a large audience.

The products in the exhibition area are all kinds of diverse, and there are many novel wallpapers in addition to the traditional wallpapers. The wooden wallpaper of Yuemuju seems to bring people into the forest wooden house; Geshang's murals vary in style, from Chinese ink painting to Western oil painting; the color workshop and Otsu's diatom mud products can purify the air, regulate the breathing, Sound absorption, noise reduction, fire retardant...

The booth of the Nature Group Yingrui Company, which participated in the Guangzhou Construction Expo for the first time, is one of the highlights of the wallpaper exhibition area. According to Peng Yong, director of the company's marketing operations, in addition to the "fashion wallpaper" concept, they also pay attention to environmental protection and low carbon, and coincide with the "low carbon wind" that the "two sessions" are blowing. In addition to developing products that consume less raw materials and save resources, they also regularly make environmental compensation actions such as tree planting, and recently signed a contract with the Shanghai World Expo Zero Carbon Pavilion to develop “zero carbon” products.

When the reporter interviewed Director Peng, a Dutch couple greeted the director. They turned out to be the Dutch partner of Yingrui. When asked why they came to China not far away, they smiled and said: "We are taking this opportunity to see what is going on in the Chinese market."

The goal of many merchants is to find franchisees. For Beijing's Grammy Wallpaper Group, their participation in the exhibition is to implement the Group's strong investment in Guangzhou, increase the development strategy of the attack on the southern market, and attract more outstanding franchisees. Their progress has been very smooth. In just one morning, many businessmen have come to visit and have expressed their intention to cooperate.

During the interview, a Shijiazhuang merchant consulted with Grammy. The two sides exchanged information and finalized the product line of the agent. The merchant's cooperation intention is very strong, and it is still not urging the Grammy Group to determine the negotiation time. According to the merchant, they used to manage fabric products. Now they find that the sale of wallpaper and fabric together can have a good effect. Therefore, the Guangzhou Jianbo Fair will join the wallpaper group to expand its business.

According to Huang Bailing, the chairman of Ouya Company, the wallpaper industry is an emerging industry with rapid development and huge market potential. In the past year, it has attracted a lot of investment. But there are also two major challenges in the short term. First, because of over-investment, the oversupply situation may occur in the wallpaper industry in the short term. Second, due to the dependence of the wallpaper industry on the real estate industry, the recent strict regulation of the real estate market will also affect the wallpaper industry. Under this circumstance, some new enterprises will be affected, and the old enterprises with a fixed customer base and mature distribution system will be relatively less affected. The wallpaper industry will have an adjustment and shuffle.

However, Chairman Huang Boling believes that the average wallpaper usage rate in China is only 0.5 square meters per person. According to the average wallpaper usage rate of 5 square meters per person in advanced countries, China's wallpaper industry has at least 10 times market potential. Short-term adjustments will promote the healthy development of the wallpaper market, which is a process of volatility. He said that the separate setting of the wallpaper exhibition area is a major breakthrough for the Guangzhou Construction Expo, which will promote the wallpaper industry in the South China region where wallpaper usage is low, and enhance the image of the wallpaper industry.