The basic characteristics of the third and fourth-tier market pattern of cabinets

In general, in the cabinet market, consumers in the primary and secondary markets are increasingly pursuing rational consumption, while consumers in the tertiary and tertiary markets are more inclined to emotional consumption. Below we analyze the basic characteristics of the next three and four channels.

In other words, when consumers purchase cabinet products, it is easy to generate impulses to purchase certain types of products of certain cabinet brands. Therefore, on the basis of good product quality, manufacturers can seize this opportunity, and it is very necessary to promote the final purchase of consumers through brand appeal and store promoters' patience.

The basic characteristics of the three, four channel pattern 1, a second-tier cabinet market channels have shown a flat trend. Distribution requires profit as its operating space. Distributors and subordinate dealers all need their own profit margins. The channel is too long, and the current profit space cannot be supported. Therefore, the level channels gradually have a flat trend. At the same time, distributors went deep into the end of the channel market, rationalizing the entire supply chain by increasing market pull and reducing channel pressure.

2. There are still space reserved hierarchy channels in the 3rd and 4th lines. Cabinetry management experience still has advantages, and it can clone deeper levels of channel management experience to the low-end market.

Characteristics of the pattern of the tertiary and quartile markets in the cabinet industry 3. Through the way that regional platforms cover the third and fourth-tier cities, more stringent requirements have been placed on the fine management of the channels. Compared with the first and second-tier cities agents, the third and fourth-level city agents started late and have insufficient awareness of the product market. Therefore, a lot of enlightenment education work is needed for the third and fourth-level city agents.

4. For cabinet dealers in the third and fourth-tier cities, most of them are direct customers and customer-oriented, so they have a higher demand for product richness. In the third and fourth-tier cities, the demand for individual products is limited, and relying on only one or two product lines cannot support the development of dealers. Therefore, the third and fourth-tier city dealers are mostly compound type and can often intersperse and sell products of different brands. As a large distributor, they can well satisfy the third and fourth-tier city dealers in terms of product richness. The request.

5. On the way to expand the third and fourth-level urban channels, one of the major distributors' focus is on risk control. Risk control is a very big point of distribution for distribution. Whoever does it is good, whoever is likely to get a good return. For third and fourth-tier city dealers, because their financial strength is relatively weak, their risk control is particularly important.