Newly-married couples are going to travel to get married, or to honeymoon, they will go to Shangri-La or Maldives. That is generally the hotel will be booked in advance, the hotel people have tried too much, and the response has been good. So have you ever thought about trying a villa rental? Then let Xiaobian take everyone to look at the relevant content of the villa rental related content. First, villa rental - focus on "villa + service" 1. Domi Tour is harsh on the selection of villas. According to a set of exclusive villa evaluation system, the inspection team traveled around the world to select and consider the desired target. One of the principles is to ensure that every dollar spent by customers is worth the money. “Every year, we will return to visit these villas that have been evaluated and will ensure that the quality services provided by these villas are stable and reliable.†Chen Chao said. 2. In addition to the listing itself, Domi Tour pays more attention to a series of service experiences. In terms of staffing, in addition to the manager and the butler, the villa also has full-time maids, gardeners, security guards and chefs who can cook a variety of dishes. The details can be seen everywhere: the seasonal flowers are placed on the table according to the season, the beef is matched with the mellow red wine, and the dinner dishes are sincere and provide a nutritious meal for the children. Personalized service is reflected in every stay and play. 3. The customization of the exclusive itinerary is also a top priority. Domi Tour carefully arranges local experienced tour guides to provide special activities such as private yachts, helicopters, windsurfing, surfing, hunting, etc. to meet other holiday needs outside of your stay. If you need business assistance, the full-time staff will be on call. Second, villa rental - word of mouth marketing with half the effort 1. In Chen Chao's mind, Domi Tour is not just a short-term rental platform. “The platform pays more attention to traffic, and for the multi-meter tour, the user’s real vacation experience is the most important.†Compared with other mid-to-high-end short-term rental platforms, Chen Chao believes that the user’s stay and the entire travel experience are the core of the multi-meter tour. value. 2. However, the high cost of high-end short-term rental agencies can not be underestimated. How to conduct accurate marketing to obtain high net worth customers is crucial for operators. Chen Chao said frankly that in the initial period of the company, how to obtain the source of customers once became the bottleneck of the company's survival. 3. “It’s been a good time to have passed through this stage.†In the process of constantly searching for the target group, Chen Chao found that although the high-net-worth people are sometimes difficult to reach for the average middle class, the wealthy people who love vacations Have their own circle. 4. Unlike other customer groups, they believe in the recommendations of friends around them compared to a wide range of marketing. Therefore, the magic weapon to attract customers is also the level of service. Word of mouth marketing, word of mouth, has become an important marketing method for Domi. 5. The increasing market fever has attracted more and more mid-end short-term rental platforms to compete in the high-end villa market, but Chen Chao, who has been deeply involved in this, is not worried. He pointed out that the most important thing for high-end travel service companies is to resist the temptation of rapid expansion caused by low prices. 6. In fact, in the face of the general price war in the domestic tourism industry, there are indeed many high-end villa short-term rental platforms that have been struggling to maintain their own quality and price. The service value standard that Domi Tour has always adhered to has become a tool for its survival in the price war vortex. Third, villa rental - to the high-end hotel to learn 1. Compared with the traditional hotel industry, villa short-term rental houses are quickly welcomed by the market because of their diverse housing and users. However, with the continuous expansion of the short-term rental market, as a non-standardized product, short-term rent has become one of the most difficult pain points in terms of service and hardware quality, and has been criticized. 2. From October 1st, the National Tourism Administration officially began to implement the “Regulations on the Handling of Complaints by Tourist Operatorsâ€, “Basic Requirements and Evaluation of Cultural Theme Tourist Hotelsâ€, “Basic Requirements and Evaluation of Tourism B&B†and “Quality Tourism Hotelâ€. The scoring mechanism eliminated some of the listings and tried to rectify the industry from the perspective of administrative norms. 3. As a market participant, more and more high-end villa short-term rental products are trying to make a breakthrough on this issue. 4. Chen Chao told reporters that more and more high-end short-term rental villas are learning how to improve the controllability of their services and products. “For example, in the maid and butler service provided by our villa products, there are very strict procedures and standards for dressing, when to clean the interior of the villa, and for the details of the dining service for the guest dinner. 5. This is where we need to learn from traditional high-end hotel services. At the same time, high-end villa hotels are constantly learning the flexibility of short-term rental products and creating personalized services for customers. †6. At present, the trend of such integration is very obvious. Whether it is short-term rental or hotel, it tries to find a foothold through continuous perception and adjustment of customer needs. How about, I read the above introduction to the villa rental, and I have learned a lot about the villa rental. I hope that you can learn more about home improvement knowledge through this article, and you will be able to create a more perfect home environment. Thank you for reading this article and your support and love for Xiaobian. If you want to get more information about home improvement, please continue to pay attention to the decoration home network.
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What are the villa rentals? Villa rental word of mouth marketing