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Benlang new material: direct sales model to promote steady growth in performance
Since the 1990s, the global market demand for super-hard materials has increased, and the domestic super-hard materials industry has developed rapidly with good cost performance. As the scale of market demand continues to grow, the structure of demand is constantly upgrading, in order to be able to occupy a place in the fierce competition. Benlang New Materials combines independent innovation capability and product research and development capabilities to accelerate the transformation of new materials, new technologies, new processes, applications and scientific research achievements. Since its establishment, it has positioned itself as a segment of the “Industrial Fast Moving Consumer Goods†feature. The material successfully developed a series of diamond tools such as diamond hob, edging wheel, cylindrical wheel and fine ceramic cutting saw blade to replace imported products, and achieved a breakthrough in the large-scale export of building ceramic processing tools in China. In terms of sales methods, according to the characteristics of the market and the characteristics of the company's products "industrial fast-moving consumer goods", Benlang new material sales mainly use direct sales directly to the end users. The direct sales model reduces the intermediate links and improves the profit margin of product sales; it can directly understand the customer's needs and provide great convenience for providing customers with efficient and personalized services. Relying on the sales model based on direct sales, the current headquarters of Benlang New Materials and the sales network of 5 subsidiaries have already radiated to the surrounding markets. Such as Guangxi, Hunan, Liaoning, Henan, Shanxi, Shaanxi and other places. The domestic stone processing tool market has set up a subsidiary in Quanzhou, Fujian Province, and set up a sales network in Yunfu, Guangdong. After the addition of personnel, it set up a stone processing tool sales office in Sichuan as the center to radiate southwestern markets such as Guangxi, Yunnan and Sichuan; set up stone processing in Henan. The tool sales office covers the stone industry bases in Jilin, Hebei, Xinjiang, Inner Mongolia, etc., and realizes the steady growth and breadth of sales of Benlang new materials in key regions. Effectively promoted a steady increase in sales. Product positioning mainly reflects the practical benefits and cost performance through popular price, high quality and caring service. Benlang new materials adhere to cost-effective product positioning and price strategy, compared with domestic brands than quality, specific technology, and international brands than price, ratio services; actively participate in influential professional exhibitions and exhibition activities, make full use of professional media such as industry journals, etc. Carry out brand promotion and strive to expand the influence of the Benlang brand. Strive to achieve a comprehensive lead in all markets. To further develop Benlong New Materials as an advocate and leader of new products and technologies for diamond tools at home and abroad.