Recently, Nantong Furniture official website reported that the news that furniture exports are facing inflection points has frequently spread, and the news that the furniture industry continues to decline this year is also on the decline. The reporter interviewed Zhu Changling, chairman of the China Furniture Association. He said that there is no "turning point" in furniture exports, but this year, after the first negative growth in furniture exports in 2009, there has been another negative growth. The reality is also reminding furniture companies that export to domestic sales is imminent. Furniture exports fell twice According to Zhu Changling, chairman of the China Furniture Association, the output value of furniture exports in the first half of this year was 24.614 billion US dollars, down 5.83% year-on-year. This is the second negative growth since 2009. Zhu Changling said that despite the poor furniture export situation in the first half of the year, the export value of exports in August reached US$4.567 billion, an increase of 16.73% year-on-year. As a result, furniture exports in January-August reached US$33.441 billion, down only 1.33% year-on-year. Zhu Changling told reporters that in fact, China is still the world's largest furniture exporter, with a scale of about 50 billion US dollars. Last year's exports reached 53.1 billion US dollars, up 6.3% year-on-year. From the target market, China's furniture is mainly exported to the United States and the European Union, and the sum of the two accounts for more than half of the total share. It is the decline in the export volume of the two target markets that led to the decline of China's exports in the first half of the year. Zhu Changling said that the reasons for the decline in furniture exports this year have been multifaceted. First, the lack of improvement in the economic situation in Europe and the United States is the main cause of the decline in exports. Secondly, the manufacturing industry in Europe and the United States has begun to return, which has also affected China’s exports to some extent. Third, the rise in domestic labor costs has also caused factories in many enterprises. The transfer to Vietnam and other countries; the fourth is that the United States has carried out anti-dumping lawsuits against the wooden bedroom furniture of some of our export enterprises. A person in charge of an export furniture company in Guangdong told reporters that due to the rising cost of labor, energy and land in recent years, many European and American companies have transferred a large number of orders from China to Vietnam, which has directly led to the Vietnamese furniture export industry. Strong growth momentum. It is reported that in 2013, Vietnam's exports of wood products reached US$5.7 billion, ranking sixth in the world and second in Asia, with exports to the US growing by more than 20%. The furniture industry enters the "shift period" Zhu Changling said that the argument that furniture exports are facing an inflection point is somewhat shocking, but the furniture industry has indeed entered the low-speed development stage from the high-speed development stage. It should be said that the furniture industry has entered the shift period. Since 2006, China has surpassed Italy to become the world's first exporter. In the first half of this year, the main business income of 4,859 enterprises above designated size was 328.2 billion, with an increase of only 12.87%, and the output increased by 4.30%, but the profit increased by 17.32%, indicating that the industry has changed from quantitative growth to qualitative improvement. Some insiders told reporters that at present, many enterprises in China are gradually moving out of export or OEM. In order to improve the gross profit and market space, they have turned to domestic sales, from pure OEM production to design and production. Even began to build brands, self-built channels. Wang Limin, a designer who went to Guangzhou Furniture Fair and Shanghai Furniture Fair every year, told reporters that China, as the world's largest consumer market, is expected to have an annual consumption capacity of 500 billion yuan. This market is for domestic and foreign manufacturers. There is a high attraction, and the domestic market is generally more promising than the export market. For those export-oriented furniture companies that were used to the foundry model, the current domestic market is not just about slogans. Zhu Changling said that for export to domestic sales, product design and manufacturing issues should not be very large. The popular European and American styles in recent years are exactly what these export companies are good at. Therefore, channel construction and customer service should be urgently needed by export enterprises. Strengthened aspects. “The business model and ecological environment of domestic demand and export are different,†said Jiang Xuehai, head of EDIDASS domestic market. He said that especially for furniture companies that have transformed from the order-based external demand market, the domestic demand market does face greater challenges. The most important thing is the ideological change, including branding and service awareness. . (刘朗) Bestware Drinking Bubbler Tap brings the fine design and high technology together in all areas of the product process beyond Pull Out Faucet , Commercial Faucet and Commercial Kitchen Faucet. 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Furniture exports enter the "shift period" enterprise transformation is imminent