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It is reported that the brand is a comprehensive manifestation of the competitiveness of enterprises and even the country, representing the upgrading direction of the supply structure and demand structure. At present, China's brand development is seriously lagging behind economic development, product quality is not high, innovation ability is not strong, and corporate integrity awareness is weak. According to the statistics of the United Nations Economic and Trade Organization, there are 85,000 brands worldwide, of which less than 3% are famous brands, but they have a market share of more than 40% in the world. The sales of brand-name products account for 50% of global sales. At present, among the more than 500 major industrial products, China has more than 220 productions ranking first in the world; but among the world's top 100 brands, only Huawei and Lenovo are shortlisted in China.
In order to better play the leading role of the brand and promote the upgrading of the supply structure and demand structure, with the approval of the State Council, on June 10, 2016, the General Office of the State Council issued a special opinion on the role of brand leadership in promoting the upgrading of supply and demand structure (hereinafter referred to as " Opinions), proposed to implement three major projects, namely brand infrastructure construction projects, focus on brand influence factors, lay a solid foundation for brand development, create conditions for brand leadership; supply structure upgrade projects to increase varieties, improve quality, Create brand as the main content, start from the first, second and third industries, take effective measures to promote the upgrading of supply structure; upgrade the demand structure, exert brand influence, and take practical measures to expand the consumption of independent brand products and adapt to lead the consumption structure upgrade .
In the demand structure upgrade project, the "Opinions" clearly proposed to set up "China Brand Day", vigorously promote well-known independent brands, tell the story of Chinese brands, and enhance the influence and recognition of independent brands. This is the first time the State Council has issued a document stating that China Brand Day will be established. In addition, the "Opinions" also require that TV stations, radio stations, and media such as planes and networks should be encouraged to arrange self-propaganda publicity campaigns at important time and important layouts. Regularly hold China's own brand exhibitions, set up independent brand product exhibition halls at key ports of entry and exit, and hold China's own brand tour exhibitions in important markets around the world to expand the visibility and influence of independent brands. It is mainly hoped that through the promotion of self-owned brands, the brand influence will be exerted, the consumption of independent brand products will be expanded, and the consumption structure will be upgraded.
On May 10, 2014, General Secretary Xi Jinping proposed an important exposition of “three transformations†during the inspection in Henan, namely, promoting the transformation of Chinese manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands.
The State Council executive meeting on May 11, 2016, deployed to promote the consumer goods industry to increase varieties, improve quality, create brands, and better meet the needs of mass consumption upgrades. On May 26 of the same year, the State Council issued the "Several Opinions on Promoting the "Three Products" Special Action of the Consumer Goods Industry to Create a Good Market Environment", and deployed the consumer products industry to increase the variety, improve the quality, and create a brand "three products" special action, among which the brand aspect The main tasks are to improve brand competitiveness, cultivate famous brands, improve brand service system, promote brand internationalization, etc., guide enterprises to enhance brand awareness, consolidate brand development foundation, enhance product added value and soft power, and promote the transformation of Chinese products to Chinese brands. .
The State Council will be established as "China Brand Day" on May 10.
Abstract The State Council officially responded to the National Development and Reform Commission recently and agreed to set up the “China Brand Day†on May 10 of each year from 2017. The specific work shall be organized and implemented by the relevant departments of the National Development and Reform Commission. This is the China Quality News reporter from which...
The State Council recently officially responded to the National Development and Reform Commission and agreed to set up the "China Brand Day" on May 10 of each year from 2017. The specific work shall be organized and implemented by the relevant departments of the National Development and Reform Commission. This is what the China Quality News reporter learned from the Chinese government network.