80 million mahogany furniture plummeted to 600,000 merchants said there are traps behind

Lead: Consumers who have experienced renovations know that the overall cost of renovation last year has increased by about 20% compared to the previous year. Almost all the furniture is in the price increase, but now it is said that the mahogany furniture plummeted 80 million mahogany furniture plummeted to 600,000! The reporter interviewed several merchants who have been in the timber industry for more than a decade and found traps behind the plunge. 80 million mahogany furniture plummeted to 600,000"? While most of the furniture in the online market has generally risen, mahogany furniture has come up with a big price drop. The news is true or false, which has attracted a lot of controversy. In recent years, mahogany has been a collection. Popular, mahogany furniture in addition to households, but also has added value, like some of the finest imported rosewood, rosewood, rosewood and other raw materials have been in a hurry, how come a big price? The reporter interviewed several people to do wood Businesses in the industry for more than a decade have found traps behind the plunge. Consumers who have experienced renovations know that the overall cost of renovation last year has increased by about 20% compared to the previous year. Almost all furniture is increasing in price, but now it is outgoing. The mahogany furniture plummeted. 80 million fell to 600,000, it sounds very outrageous. The reporter contacted several mahogany furniture enterprises in Dongyang City, and the general manager of Dongyang Fuwanjia Hongmu Furniture Co., Ltd., which founded the redwood brand for more than ten years, told reporters : "It is impossible for redwood to fall in price. During this time, the price of mahogany furniture has fallen, because the price increase at the beginning of the year is too high, and now it is slightly lower. The reporter learned from Wang Guoqiang that the mahogany furniture will not have the possibility of a plunge. Compared with the end of last year and the beginning of this year, the price increase is as high as 80%. At this stage, the price change is only unreasonable to ease the previous price increase. There are fewer people, and a lot of hot money has turned to the mahogany market. Although the price has dropped a bit, Wang Guoqiang is still optimistic: "At present, compared with last year, the rose of mahogany furniture is still around 50%-60%. In addition, the reporter visited some furniture markets and found that the location of mahogany furniture in many large furniture squares is on the floor with less traffic, and the showcase does not have as many modern and European style furniture. Will it be bought now? There are fewer and fewer people in mahogany furniture? "Generally, mahogany furniture is for people over 40 years old. How do you say that if you are a young man 25-30 years old and have started to buy classical furniture such as mahogany furniture, then It means that your realm has reached 50 years old. Ancient mahogany furniture is a symbol of the identity of a large family and has a profound cultural connotation. Another more important reason is that it will not depreciate. Wang Guoqiang said that mahogany furniture still has a large customer base. Many young people think that the comfort of mahogany furniture is very general, such as mahogany sofa, then the people who buy mahogany furniture will be far more concentrated than households? The mentality of older people buying goods is different from that of young people. For example, a set of leather sofas, young people may buy back because of comfort and beauty. After five years, I can still sell 2,000 yuan. After ten years, you may have to pay 500 yuan to sell it. Because you want to throw it away, you have to pay for it. But mahogany is different, he is always rising. Have you seen the old leather sofa thrown away from the downstairs community, but who will throw away a mahogany sofa? Wang Guoqiang explained that the price range of mahogany furniture is very wide, ranging from one to two thousand sets, and there are also tens of millions of sets. This is directly related to the variety of mahogany, the quality of the craft, the size of the business brand effect, etc. Relationship. It is precisely because of such a large price range that consumers who are not knowledgeable are confused, and also create speculative space for some mahogany furniture businesses. For example, individual merchants have regressed by the current mahogany furniture market. The plunge effect, in order to achieve its commercial purpose; some merchants, using the consumer's mentality of insufficient quality of the price-cutting products, shoddy, the very poor material of the mahogany as a wood treatment ... in the province's two light decoration market Mr. Dongyang, who has done more than ten years of moire business, said: “Before Dongyang had a village, almost 99% of them were doing moire business. It is estimated that 90% of the people are turning to mahogany furniture business. The profitability of mahogany furniture is high, and more and more people are moving into this line. There is another reason, Mr. Wang said: "The most important thing is that many people in the processing of mahogany furniture began to do speculative business. For example, Brazilian rosewood is one of the redwoods, and the price is relatively expensive. The rice is about 30,000. The rosewood in the middle of the diameter of a stump is the best quality, and the wood near the bark is relatively cheap, and the price is half different. Many merchants speculate on the wood near the bark of the rosewood, and then The sale at a high price, the profit inside is quite rich." Mr. Wang told reporters that 90% of the people in the market are currently operating in this way. Mr. Wang said that the most common pitfall of buying mahogany furniture is to use low-cost, slightly poor quality materials and then go through some post-processing. It is said that a powder on the wood can make the slightly worse rosewood look like the finest rosewood. Behind the price drop, the most likely cause is the shrinking quality. Wang Guoqiang believes: "If it is a business that pays attention to corporate brands, it will not do such speculative business. The material of mahogany furniture does not mean that you can use the post-processing to fool consumers. The mahogany has national standards and all have professional departments. Detected. And people who know mahogany, he can completely distinguish the quality according to the texture of the wood.

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