How solid wood doors stand out

As a traditional solid wood door industry, although the domestic solid wood door industry gradually matures, but its development has been the traditional development, traditional production, traditional management, traditional promotion, traditional services. With the rise of the domestic Internet, the impact of Internet thinking and Internet technology has intensified the pace of innovation in the traditional industry, and the solid wood doors seem to have not yet been affected by the Internet, but every single solid wood door cannot avoid many new ones brought by the Internet. problem.

Many of the big bosses of solid wood door companies talk about the Internet and tend to laugh and say they are not affected. Indeed, a number of solid wood door companies have tested water e-commerce in recent years and have not received much. On the contrary, they are even more confused. Many solid wood doormen have made jokes. But are solid wood door companies not affected by the Internet boom?

First, the impact of the Internet boom on the talents of the solid wood industry

At present, many solid wood door companies have encountered difficulties in recruiting marketing talents, and there have also been phenomena of excellent brain drain. The reason is not the competition among peers, but the spoil of the Internet boom! According to incomplete statistics, Internet companies are recruiting talents. The salary treatment is often 50-80% higher than that of traditional companies, and even higher. When the East had a very good subordinate several years ago, it started at a solid wood door, waited at a solid wood door, and then gave up a few years of solid wood doors. Industry experience, executive position and 100,000 annual salary, took the Internet company to start from the low ground, just three years later today, is already a certain degree of a project department in charge of China, subordinate management of more than 300 people team, annual salary ratio The solid wood door companies that have been through before have gone up 5 times! Similar cases may be abound, not an example. This kind of shock is particularly troubling for newly graduated college students and young people, making them more willing to go. Internet companies, and those talented people who work in traditional solid wood doors will not be able to withstand the Internet boom. They have switched to one another, one is for income, the other is On the other hand, the rapid development of Internet companies also gives more space for talents to develop; this is what most traditional solid wood door companies cannot provide, one is to maintain steady and low-speed development, and the other is to break through ultra-high speed development, and the value orientation of smart talents is understandable; And solid wood door companies, you can be ready, how to deal with it?

Second, solid wood door industry competition is brand, product, enterprise competition

The competition of the solid wood door industry is often the competition of enterprises, brands, and products. Although the rapid development of China’s urbanization process and the improvement of people’s living standards, the consumption of solid wood doors in the entire home has been rising, and has not shown a decline. Market trends, but often subversion is not generated between peers, such as China Telecom and China Unicom to subvert China Mobile, but Tencent's WeChat. The competition among solid wood doors enterprises is too homogenous. What is Internet thinking? It's hard to say a word in a word. It looks like it is very mysterious. In fact, it is simple and inductive, that is, from the perspective of the user to obtain the market. The "productivism" of solid wood door products is actually the same. They both want to obtain the maximum market return, but they do not have the insight into the real needs of users. They are blindly observing the price war, homogenization, and conceptualization of solid wood door products, but ultimately they are in the high-end market. It lost to other industries, because they know how to "please" the user, not to get the user out of the grid, but through online promotion and drainage, repeatedly emphasizing decorative effects, personalization and health and safety, and taking gorgeous lines. Real-world physical store showcases to deepen the user experience in order to gain users and actively serve. From the point of view of high-end home stores such as the Red Star Meikailong, the number of solid wood door stores is far less than other home-based product stores!

Internet thinking does not cure all problems. Internet technology also serves the market. The Internet boom is far from the past. In the future, the Internet industry may also become a traditional industry. In the future, there will be only traditional and non-traditional enterprises. What do you want to classify on that side?