Faced with the bottleneck of home online shopping, how many consumers choose

Clothing, electronic products, books—people have become more accustomed to buying everyday items through the Internet, and online channels have become the most important way for companies to pay attention. It is understood that a number of well-known home furnishing companies, including Qumei, Shengxiang, Nature, and TATA wooden doors, have already tested e-commerce. On April 10 this year, TATA Mumen also launched its exclusive e-commerce online store for the first time. Brands including All-Friends Furniture have also cooperated with Taobao. Into the online shopping channel, home business seems to have sufficient reasons: the survey shows that in the next five years, netizens will grow rapidly, the people born in the early 1980s to the early 1990s will occupy the mainstream of the purchase army, the network penetration rate will exceed 60 %. However, in the face of attractive online cake sales of hundreds of billions of yuan, another voice exists at the same time. On July 8th, Meikemeijia's 2011 “Fashion Variations” new product launch conference was held in Beijing. When asked about the idea of ​​furniture online shopping, Zhao Ge, general manager of Meikemeijia National Store System, clearly stated that Meikemeijia still has There is no plan to vigorously develop online shopping channels. The furniture industry has its own characteristics compared to other industries. Furniture is a large piece of durable consumer goods, the amount is higher, and consumers pay more attention to the experience. Since the furniture is a large-scale product, the transportation must be completed by a professional logistics company, and at present the courier company can only solve the delivery of small products. On the other hand, furniture installation requires professional technicians. In particular, some complex furniture such as wardrobes and bookcases cannot be solved by ordinary consumers. These are the main bottlenecks of e-commerce in furniture companies. Chongqing Evening News reporter Huaguanlin

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