Furniture exhibition "prohibition of shooting" anti-cottage Chinese original design is lacking

 

On all kinds of furniture exhibition, you can see "no photos", "reject photography" and so forth have been commonplace. Almost every booth and every salesperson showed vigilant and disgusted eyes to cameras, camcorders and mobile phones. As soon as they saw someone taking pictures, they put on a posture of "defying to defend the territory".

 

Hibiscus Love Korean-style solid wood decorative cabinet

 

What is it that causes exhibitors to attach great importance to whether their products have been photographed? It is comparable to celebrities who hate seeing paparazzi. What is the reason for the photographers to take the risk of being abused and endure the risk of being abused, and take risks to shoot the products of the booth? In addition to the media, who else will be so hungry for other people's products?

 

Copycat copycat

 

Many small and medium-sized enterprises in charge of product design teams are keen to "learn lessons" at the furniture exhibition, especially to the well-known exhibitions abroad. Once at the exhibition, they immediately look for new and unique products, and then secretly take a few shots and return to the factory. Lili immediately carried out a "cottage". Even if you can make seven or eight points, it is still easy to sell. Some companies do not hesitate to lower the cost, purchase one or two pieces of furniture and go back to make a model, and then dismantle it and make some small changes, it is regarded as their original product, and some can also be sold as high-end goods.

 

From this, it can be understood why the exhibitors of the Furniture Fair are so afraid of being photographed, and being photographed means that they will be "shanzhai" in the future.

 

Original is difficult to protect rights

 

What is more helpless is that China's current protection policy for furniture is very weak. Determining whether a product is plagiarized is limited to the appearance of the product, and the appearance must have a similarity of more than 80% in order to be truly confirmed as plagiarism or counterfeiting. There are no detailed regulations. Such a lenient policy is really harmful to the original creators, but even if it is really solved through legal channels, it will be a "bottomless hole". Often a lawsuit is brought down, which not only hurts the people but also ends in nowhere.

 

Consumers do not value originality

 

The culprit leading to rampant cottage design is largely the consumer's lack of attention to original design. For a family that needs to buy furniture, it does not care whether the piece of furniture is original or not. Most people only care about the material, price, and shape of the furniture. Even if they know that it is a cottage product, as long as they sit comfortably, the price It ’s reasonable and you can buy it right. The cottage products seized market position because of their low prices. The original design and development-based costs led to high prices, but they could not be sold.

 

What can really solve the problem of copycats is to reduce the cost of rights protection, simplify the rights protection procedures, and increase the penalties for infringement, so as to fundamentally eliminate plagiarism, so that plagiarists will not dare to copy even if they take pictures.

 

The prohibition of taking photos at the exhibition site is indeed the most direct way for merchants to protect their products. On the one hand, they can prevent their products from being plagiarized. On the other hand, they can also skillfully tell buyers: "My products are original." However, in a booth of a few tens of square meters, several security guards were installed to block the photo, which undoubtedly saw the sorrow of the lack of original design in China. (Editor: Peter)

 

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