2013 Red Star Macalline Green Environmental Protection Leading Brand List

 

Recently, the "2013 Red Star Macalline Recommended Home Green and Environmental Protection Leading Brand List" jointly launched by Red Star Macalline and China Quality Certification Center (CQC) announced that 32 home furnishing brands won the "2013 Red Star Macalline Recommended Home Furnishing "Green and environmentally friendly leading brand", 46 home furnishing brands won the "2013 Red Star Macalline recommended home green environmental protection finalist brand."

 

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Director Wang Kejiao of China Quality Certification Center spoke highly of the "Red Star Macalline Recommend Home Green and Environmentally Friendly Brand" activity. She believes that this project has created a new model for circulation enterprises to promote the green and healthy development of the industry, and will definitely promote the overall progress of the home furnishing industry. At the same time, the chairman of Red Star Macalline Che Jianxin awarded a brand to the listed companies and called on the factories to strengthen environmental quality management.

 

Build industry standards for all categories of home furnishing

 

Red Star Macalline's recommended green environmental protection green brand projects include Wei'an, Qumei, Dinoya, Aieris, Dibiao, Youzuo, Gujia Household, Lihao, Chivas, Songpu Kingdom, Xilinmen, Yuanfang Garden, Lace, Fairytale Forest, Nanyang Dick, Huari, Zhibang, Olin, Sofia, Dinggu, Federal Gordon, Dongpeng, Mona Lisa, Nobel, Jiusheng, Sacred Elephant, Shiyou, Di 32 home furnishing brands of Lu, Kaikai, Hengjie, Jiumu and Wrigley won the "Red Star Macalline recommended home green environmental protection leading brand".

 

At the same time, City Window, Langsa, Kenway, Superior, Betel Nut, Nettle, Cadillac, Aussie, Blanca, Seagull, Stroland, Herbalife, Red Star, Douding Manor, Colombini, Imoen, Esmondshaw, Luffo, Slimbaran, Futaba, Top 100, Model Goods, Mei Ting Zhimu, Wo Le, Ocalo, Banch, Dolby, Stanley, Siniman , Bile, Champion, Smike, Tertiary, Hypericum, Convergence Layout, Living Home, Del Floor, Yongji, East Willy, Carl Triumph, Huari, Ausman, Shenluda, Emperor, Eagle Sanitary Ware, Wave Whale 46 home furnishing brands were awarded "Red Star Macalline recommended home green environmental protection shortlisted brands." These brands take into account types of products such as mattresses, baths, floors, and children's homes, and set up new green standards for the industry in almost all household categories to solve the problem of consumer purchase choice barriers for consumers.

 

For example, children's furniture is the most stringent household product that requires green health and environmental protection. Although the "General Technical Conditions for Children's Furniture" has been promulgated for more than a year, the implementation effect is not satisfactory. In the children ’s furniture sales area of ​​the West Fourth Ring Store in Beijing, a storefront has prominently placed double-layer mother and child beds, most of which are adult furniture. When asked whether the bunk beds sold belonged to children's furniture, the shopping guide stated ambiguously, "This can be used by anyone, adults and children can sleep together, and the size is sufficient." The product label also did not elaborate, and the product itself was not up to children Furniture requirements.

 

This type of incident is not unique, as is the case in many home shopping malls. Red Star Macalline's recommended home green environmental protection leading brand project provides consumers with a worthy purchase standard, and consumers can do shopping with confidence.

 

Make a statement for the green and environmentally friendly home brand and promote the green development of the industry

 

Che Jianxin said that when awarding brands to the list, the quality and environmental protection of home products is the basis for the survival of all brands. The environmental quality management of home factories is not good enough, which will harm others. The chairman of each factory must make products The quality of environmental protection is the first priority.

 

In 2013, the recommendation of the home furnishing green environmental protection leading furniture brand project was to establish an expert team with the China Quality Certification Center in accordance with the principle of source supervision, based on national standards, industry standards and the latest domestic and international quality and quality management system requirements. The product and its production enterprises conducted a comprehensive and systematic analysis, and finally formed an index composed of dimensions such as "factory quality assurance capability inspection, factory source product quality inspection, shopping mall product environmental quality inspection, shopping mall customer complaint data and brand comprehensive performance" Evaluation System.

 

With a small step of its own norms, a big step of driving the development of the industry. As the leader of the home distribution industry, Red Star Macalline and the China Quality Certification Center launched the "Red Star Macalline Recommend Home Green Environmental Protection Leading Brand", which will inevitably become a milestone in the green environmental standardization of the home industry. (Editor: Peter)

 

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