The daily hardware industry uses colors to attract consumers

The word "daily hardware" was used in the mind. I am afraid that there are gray faucet screws and people are not interested in it. How to make the product impress consumers, and even let lay people have shopping desires, this is probably the day. With hardware companies should think of innovation problems. The following Xiaobian lead readers, to discuss the possibility of daily hardware company color marketing, and operating methods.

What is color marketing

Color marketing is to understand and analyze the psychology of consumers, to do what consumers want, to properly position the goods, and then to give the product itself, product packaging, personnel costumes, environmental settings, storefront decoration, and shopping bags. Appropriate colors make commodities highly emotional and serve as a bridge for communication with consumers, achieving the unity of 'people-color-goods', conveying the idea of ​​goods to consumers, improving marketing efficiency, and reducing marketing costs.

'Color theory' brings a full range of superior results to everyone in the world, every company, and even a successful brand. Many businesses seize business opportunities and use color theory for product marketing. There are countless successful people. In the 1980s, the “Color Marketing Strategy” began to be implemented. Now it has been widely adopted. In recent years, Chinese companies have also increasingly attached importance to the role of color in product marketing.

Color marketing steps:

I.Investigating the consumer market

The first step in the production market is to make the business profitable, so the first step is of course to understand what kind of goods the consumer needs. To properly use color, we must understand that for a specific product, the consumer needs the product itself or What kind of information is conveyed to them by the color produced by the product provider, and the emotion will meet their purchase expectations.

For example, if the company uses blue, green and other cool colors and low brightness, poor contrast color, can give people a sense of calm and stability, make people feel that it is scientific and reliable; if the company is using red, orange, Yellow and other warm colors and contrasting colors, although it has a strong visual impact on people, gives people a sense of excitement, can attract people's attention to the goods, but can not give consumers the goods to be given Trust.

Daily-use hardware companies skillfully use color marketing to attract consumers Source: China Building Materials Net Date: 2010-7-26

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Second, set the product image

Identify the strategic location of consumer products and company products, while taking into account the trend of the times, customer preferences and other information, set the product image.

Third, color image concept

Summarize the above basic image concepts, while considering the combination of color issues, packaging colors, the shape of the product itself, hardware materials and patterns, etc., select specific colors. The same company will launch different products, appear different shapes, patterns, etc. , but a specific color will become the basic color of all products, representing the company's image.

Fourth, launch a sales plan

The implementation of the sales plan must be able to impress customers. The successful operation of the sales plan must rely on the color image strategy of the product itself, packaging, promotional materials, manuals, and merchandise display.

Fifth, establish an information management system

Collect data, master the two points of 'What is best to sell' and 'Why is it easy to sell', verify the color marketing strategy, and establish a business information information system that uses the information accumulated by color marketing to help color marketing strategies more effectively.